- Fox Ad Sales Moves To Unified Cloud-Based Platform
Digital News Daily, Karlene Lukovitz - Friday, March 19, 2021
The move to Operative's sales management platform will allow Fox to overs ...
- TikTok: Users Must Now Accept Personalized Ads
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
As of April 25, users can no longer opt out of ...
- NBCU Seeking Prime-Time Rates For Peacock Ads
Digital News Daily, Karlene Lukovitz - Thursday, March 18, 2021
NBCU has made significant investments in making its streaming service an effecti ...
- Facebook Slammed For Spanish-Language Monitoring Gap, Adds Penalties For Groups That Spread Harmful Content
Digital News Daily, Karlene Lukovitz - Thursday, March 18, 2021
On Wednesday, a coalition of racial justice and internet accountability organizations join ...
- Amobee, InfoSum Partner On Alternative ID Solutions
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
The companies will offer advertiser and broadcaster clients access to "agnostic" identi ...
- Advertisers Lose Bid To Block Apple's App Privacy Changes In France
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
France's competition regulator declined to block the coming changes, but said ...
- Netflix Leads Oscar Nominations Again: 35 Overall, 10 For 'Mank'
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Amazon is second, with 12 nominations total, and newbies Disney+ and App ...
- Tubi In First NASCAR Sponsorship
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Sponsorships of Chip Ganassi Racing will be featured during races in Mar ...
- Netflix, ESPN Racked Up Most New TikTok Followers In 2020
Digital News Daily, Karlene Lukovitz - Tuesday, March 16, 2021
The 900 TikTok accounts tracked for 12 months by Conviva amassed ...
- Programmatic, CTV Drove Retail Video Ad Impressions Up 63% In February
Digital News Daily, Karlene Lukovitz - Tuesday, March 16, 2021
Retail category growth was driven by a 212% jump in programmatic audien ...
- Free Streaming Trials Continue To Dwindle: Sling TV Latest To Curtail The Offer
Video Insider, Karlene Lukovitz - Tuesday, March 16, 2021
Amid mounting competition and costs, free trials are increasingly being dropped ...
- Tubi Recruiting Advertisers As It Preps Original Programming Launch: Report
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
But Fox has made it clear it won't invest to develop t ...
- HBO Max To Use ML-Driven Interactive Experience To Showcase Library, New Flick, During SXSW
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Dubbed Orbit, the tech uses facial movements and voice prompts to all ...
- Netflix Explores Licensing Original Shows To NBCU, ViacomCBS: Report
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Developing a significant licensing stream could help support the #1 streamer's continui ...
- Xandr Partners To Improve Contextual Capabilities
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Invest DSP users can now access IAS contextual segments to target suitab ...
- Cost Still Perceived As Key Impediment For CTV
Advanced TV Insider, Karlene Lukovitz - Friday, March 12, 2021
While some marketers say greater engagement as a result of less ...
- Netflix Moves To Crack Down On Unauthorized Password Sharing
Digital News Daily, Karlene Lukovitz - Friday, March 12, 2021
After years of almost encouraging password sharing, Netflix is carefully testing ...
- Twitter's Clubhouse Rival, Spaces, Goes For Reach, Aims To Open Up Hosting By April
Digital News Daily, Karlene Lukovitz - Thursday, March 11, 2021
By opening up hosting to all Twitter users, Spaces could achieve rea ...
- YES Network Adds App For Livestreaming NY Sports Teams
Digital News Daily, Karlene Lukovitz - Thursday, March 11, 2021
Currently, AT&T is the only streaming service carrying YES Network, and t ...
- Longtime Progressive CMO Charney To Retire
MAD, Karlene Lukovitz - Thursday, March 11, 2021
Jeff Charney -- the force behind the ever-expanding roster of "Flo/Superstore" campai ...
- Pervasive Second-Screen Habit Opens CTV Opportunities
Mobile Insider, Karlene Lukovitz - Thursday, March 11, 2021
76% of smartphone users 16 and older across eight countries, and 8 ...
- Iger Announces His Disney Exit Plan
Digital News Daily, Karlene Lukovitz - Wednesday, March 10, 2021
Bob Iger, who led Disney to unprecedented levels of success as C ...
- Comcast Advertising Taps Midha For New Chief Growth Officer Post
Digital News Daily, Karlene Lukovitz - Wednesday, March 10, 2021
Midha, previously president of true[X], will oversee global marketing across Comcast Advertisin ...
- FOX CFO: Tubi Will Surpass Broadcast Entertainment Network Revenue
Digital News Daily, Karlene Lukovitz - Wednesday, March 10, 2021
"Over time, you'll see the curves cross," Steve Tomsic said during ...
- Court Dismisses Trump Campaign's Defamation Suit Against NY Times
Digital News Daily, Karlene Lukovitz - Wednesday, March 10, 2021
A New York State court granted the Times's motion to dismiss, citi ...
- HBO Max Launches On Cox Platforms, Vudu On Amazon Fire Devices
Digital News Daily, Karlene Lukovitz - Wednesday, March 10, 2021
Streaming services continue to expand their reach by integrating into a growi ...
- Oprah's Harry And Meghan Interview Pulls 17.1M Viewers
Digital News Daily, Karlene Lukovitz - Monday, March 8, 2021
The headline-making interview drew the largest prime-time audience for any entertainment speci ...
- Why Is Oprah's Palace Coup MIA On Paramount+? Streaming Further Complicates The Rights Maze
Video Insider, Karlene Lukovitz - Tuesday, March 9, 2021
For reasons not entirely clear, ViacomCBS also sold the streaming rights ...
- SEC Charges AT&T With Selectively Releasing Info To Influence Forecasts
Digital News Daily, Karlene Lukovitz - Monday, March 8, 2021
Agency alleges AT&T released smartphone sales data to select analysts in effo ...
- NBCU Has Laid Off 130 So Far In 2021
Digital News Daily, Karlene Lukovitz - Monday, March 8, 2021
All of the layoffs have been in the L.A. region, and line ...