- Google Ends Political Ads Pause
Digital News Daily, Karlene Lukovitz - Tuesday, February 23, 2021
Advertisers will need to use the appeals tool on the Google port ...
- Adding OTT/CTV To Movie, TV Show Promo Campaigns Pays
Video Insider, Karlene Lukovitz - Tuesday, February 23, 2021
Analyses of Comcast client campaigns promoting movies and TV shows also provi ...
- House Bill Would Help Small Publishers Negotiate With Platforms: Report
Digital News Daily, Karlene Lukovitz - Monday, February 22, 2021
The House Judiciary Committee's antitrust panel is set to release a bi ...
- Sling TV Gains Fail To Cover Dish Subscriber Losses In Q4: Network -133,000 Overall
Digital News Daily, Karlene Lukovitz - Monday, February 22, 2021
The network lost 149,000 Dish satellite subscribers, partially offset by a ga ...
- Discovery Exceeds 11M Streaming Users, U.S. Ad Revenue Stabilizes
Digital News Daily, Karlene Lukovitz - Monday, February 22, 2021
The "vast majority" of the 11 million are Discovery+ users, and mo ...
- MRC Updates OTT, CTV Video Measurement Guidance For SSAI
Digital News Daily, Karlene Lukovitz - Monday, February 22, 2021
The updated best practices guidance is designed to address common measurement proble ...
- Traditional TV Companies Have A Leg Up In Big-Advertiser CTV Buys: Study
Advanced TV Insider, Karlene Lukovitz - Friday, February 19, 2021
While spending on CTV/OTT continues to grow, 51% of advertisers still s ...
- Most Top Roku, Amazon Fire Apps Now Use IAB's Mobile Programmatic Fraud-Fighting Spec
Digital News Daily, Karlene Lukovitz - Friday, February 19, 2021
80% of the top 500 and 94% of the top 100 Ro ...
- WarnerMedia Has Slashed Thousands Of Agencies: Report
Digital News Daily, Karlene Lukovitz - Friday, February 19, 2021
Though media agencies have not been affected, the entertainment conglomerate has reduc ...
- Roku Q4 Ad Revenue Soars, But Company Says Buyers' Linear Habit Remains Obstacle
Digital News Daily, Karlene Lukovitz - Friday, February 19, 2021
Roku's platform revenue, driven by Roku Channel advertising, leapt 81% in ...
- Facebook Cuts Off Australian News After Media Payments Law Passes House
Digital News Daily, Karlene Lukovitz - Thursday, February 18, 2021
The Australian government has vowed not to be cowed by Facebook's actio ...
- Comscore, MediaMath Launch Programmatic Contextual Targeting In Latin America
Digital News Daily, Karlene Lukovitz - Thursday, February 18, 2021
The solution is designed to offer brand safety combined with contextually releva ...
- TVSquared, Experian Team For Deterministic Advanced TV Ad Measurement
Digital News Daily, Karlene Lukovitz - Thursday, February 18, 2021
With the integration of Experian's data, TVSquared, which reaches more than 1 ...
- Roku To Produce Original Shows, Films
Digital News Daily, Karlene Lukovitz - Wednesday, February 17, 2021
With aggressive advertising growth a core part of its strategy, Roku appea ...
- Half Of Mobile Users Are Doing More Streaming Via Phone Since The Pandemic
Digital News Daily, Karlene Lukovitz - Wednesday, February 17, 2021
Since the coronavirus outbreak, consumers are streaming significantly more globally, with U. ...
- Apple TV+ Beating Disney+ In Growth Rate Among Affluent Millennials
Video Insider, Karlene Lukovitz - Tuesday, February 16, 2021
Acxiom consumer research suggests that Apple and other services may have ...
- Analyst: Disney+ To Surpass Netflix In Subs By 2026, Driven By Hotstar
Digital News Daily, Karlene Lukovitz - Monday, February 15, 2021
But Disney+ Hotstar's low sub pricing will also keep the streamer's glob ...
- vMVPDs' 2020 Trends, In Six Charts
Advanced TV Insider, Karlene Lukovitz - Friday, February 12, 2021
A look at vMVPDs' shares of subscriptions and sign-ups, resubscribe and tri ...
- HBO Max To Launch In Latin America In June
Digital News Daily, Karlene Lukovitz - Thursday, February 11, 2021
The service will launch in 39 Latin American and Caribbean territories, wi ...
- Disney+ Hits 95M Subs In 14 Months, Though ARPU Down 28%
Digital News Daily, Karlene Lukovitz - Friday, February 12, 2021
Combined with sibling streamers Hulu and ESPN+, Disney now has 146.4 milli ...
- Report: Peacock Has Just 11.3M Active, Ad-Supported Viewing Households
Digital News Daily, Karlene Lukovitz - Thursday, February 11, 2021
NBCUniversal reported that Peacock had 33 million "signups" by year-end 2020, b ...
- CBS All Access, Showtime Bundle Exits Apple TV+ As Paramount+ Launch Approaches
Digital News Daily, Karlene Lukovitz - Thursday, February 11, 2021
WarnerMedia also removed HBO access through Apple Channels, when it launched H ...
- Casual Games: Big User Bases But Modest Time-Spent, Consumer Spend
Mobile Insider, Karlene Lukovitz - Thursday, February 11, 2021
Marketers need to tailor their approaches based on the reach-versus-engagement differences ...
- YouTube First Platform To Earn MRC Content-Level Brand Safety Accreditation
Digital News Daily, Karlene Lukovitz - Wednesday, February 10, 2021
The designation -- which affirms that the platform adequately protects advertisers fr ...
- TikTok Sale On Hold As Biden Admin Reviews Global Tech Security
Digital News Daily, Karlene Lukovitz - Wednesday, February 10, 2021
TikTok's deal to sell its U.S. operations to Oracle and Walmart h ...
- Twitter Hits 192M Users, Dorsey Shrugs Off Trump Removal
Social Media Insider, Karlene Lukovitz - Wednesday, February 10, 2021
While not specifically mentioning Twitter's permanent ban of Trump's 88-million-follower account ...
- Fewer Fans In The Stands Pays Off For Super Bowl Sponsors
Digital News Daily, Karlene Lukovitz - Monday, February 8, 2021
Having fewer fans in the stadium not only opened up new opportunitie ...
- Ratings Fumble? Nielsen Super Bowl Numbers AWOL More Than 24 Hours Later
Digital News Daily, Karlene Lukovitz - Tuesday, February 9, 2021
The so-far-unexplained delay is the first in the game's 55-year history. Niels ...
- Fox Moves To Dismiss Smartmatic Suit On First Amendment Grounds
Digital News Daily, Karlene Lukovitz - Tuesday, February 9, 2021
Fox contends that the false information about Smartmatic stated repeatedly on i ...
- Suzanne Scott Re-Ups As Fox News CEO
Digital News Daily, Karlene Lukovitz - Tuesday, February 9, 2021
Since becoming CEO in 2018, Scott has expanded Fox News into t ...