- D2C Vs. Demographics: Winning The Diaper Derby
D2C Insider, Sarah Mahoney - Monday, July 29, 2019
"We were spending $180 a month or so on diapers, which seem ...
- Amazon Sales Crush, But Profits Disappoint
Marketing Daily, Sarah Mahoney - Friday, July 26, 2019
Sales are up a booming 20%, ahead of predictions. But all th ...
- Vans, The North Face Gain On D2C Push
Marketing Daily, Sarah Mahoney - Thursday, July 25, 2019
The company says revenue climbed 6% to $2.3 billion, including a 2 ...
- Gap Channels Guns N' Roses For 'Forward' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2019
"Forward" stars real kids with real talent, including a 13-year-old electric guitaris ...
- American Eagle, Lil Wayne Shakin' It Up -- For All Sizes
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2019
The Pittsburgh-based retailer says it is expanding jean sizing for all styl ...
- The Omnichannel Halo: How Stores Drive Ecommerce -- And Vice Versa
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2019
"No matter what you sell, you need to invest in stores," sa ...
- 'Magic' Sends Hasbro Sales Soaring
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2019
Thanks to fans of "Magic: The Gathering" game, Hasbro is putting t ...
- The Sharp Sword Of Super Influencers
D2C Insider, Sarah Mahoney - Monday, July 22, 2019
"Earned media and public relations coverage is more influential for D2C brands ...
- ThirdLove's Latest Disruption: Reinvented Fitting Room
Marketing Daily, Sarah Mahoney - Friday, July 19, 2019
ThirdLove's temporary New York location will devote 60% of its space ...
- Prime Day Propels 68% Jump For Other Retailers
Marketing Daily, Sarah Mahoney - Thursday, July 18, 2019
Adobe Digital Insights says that among the largest retailers, revenues climbed 5 ...
- Is Purpose Marketing Pointless? When Convenience Beats Conscience
Marketing Daily, Sarah Mahoney - Wednesday, July 17, 2019
"People are so time-starved they won't give up convenience for social justice ...
- NRF: Prime-Day-Deal Lust Reshapes Back-To-School Spending
Marketing Daily, Sarah Mahoney - Monday, July 15, 2019
Despite an overall decline due to fewer school-bound munchkins, the NRF predic ...
- From Sludge To Nudge: Why Brands Need A Frustration Audit
D2C Insider, Sarah Mahoney - Monday, July 15, 2019
Many D2C brands succeed because they help eliminate the pain points ...
- Study: Expect A 'Meh' Back-To-School Season
Marketing Daily, Sarah Mahoney - Thursday, July 11, 2019
Deloitte's new back-to-school study forecasts a subdued season, with spending up ju ...
- Amazon Gears Up For Gaga Beauty Line, Prime Day Protests
Marketing Daily, Sarah Mahoney - Wednesday, July 10, 2019
Observers say it is unlikely the work stoppage, scheduled for just s ...
- Levi's Amps Up Social-Media Advertising, Claims Coachella Win
Marketing Daily, Sarah Mahoney - Wednesday, July 10, 2019
Amid growing strength in all its divisions, Levi Strauss & Co. post ...
- Etsy Joins Free Shipping Stampede
Marketing Daily, Sarah Mahoney - Tuesday, July 9, 2019
Add Etsy to the growing list of ecommerce companies offering free shippi ...
- With New Stores, Saatva Spells Out Success Formula
D2C Insider, Sarah Mahoney - Sunday, July 7, 2019
Founded in 2011, mattress seller Saatva is not only a long-term survivo ...
- Nordstrom Teams With Rent The Runway
Marketing Daily, Sarah Mahoney - Friday, July 5, 2019
Rent the Runway is installing drop-off boxes in four Nordstrom stores ...
- P&G Takes Exclusive Retail Route With My Black Is Beautiful Haircare
Marketing Daily, Sarah Mahoney - Wednesday, July 3, 2019
The line will be sold only through nationwide retailer Sally Beauty a ...
- Nike Navigates Flag Flap, China's Chiding
Marketing Daily, Sarah Mahoney - Tuesday, July 2, 2019
Nike yanked the shoe featuring an image of the Betsy Ross fl ...
- Airbnb: A Digital Pioneer Ages Gracefully
D2C Insider, Sarah Mahoney - Monday, July 1, 2019
Airbnb announced a dramatic increase in its luxury travel offerings -- a ...
- Nike Sales Gain On 'Dream' Ads, Sharper Tech
Marketing Daily, Sarah Mahoney - Friday, June 28, 2019
Some analysts say the healthy results are evidence its "Dreaming crazier" strate ...
- Target Tackles Prime Day; Amazon Taps Rite Aid Counters
Marketing Daily, Sarah Mahoney - Thursday, June 27, 2019
Target's move emphasizes its physical presence, especially its drive-up and order pick- ...
- Lululemon Launches Sweat-Life Personal Care Line
Marketing Daily, Sarah Mahoney - Wednesday, June 26, 2019
The company introduced a line of self-care products designed just for athle ...
- Wayfair Staffers Organize Walkout, Protest Sales To Border Camp
Marketing Daily, Sarah Mahoney - Wednesday, June 26, 2019
The protest was organized after CEO Niraj Shah said Wayfair would n ...
- Prime Day Provokes Excitement, Retailers Ride Amazon's Wave
Marketing Daily, Sarah Mahoney - Tuesday, June 25, 2019
The event's original intent was to drive Prime membership, but Prime D ...
- Nike, H&M, Schwinn Join 'Stranger Things' Frenzy
Marketing Daily, Sarah Mahoney - Monday, June 24, 2019
Various brands are hoping their merchandise survives the journey through the Upsi ...
- As D2C Broadens, Analysts Zero In On Success Factors
D2C Insider, Sarah Mahoney - Sunday, June 23, 2019
"We believe the most successful D2C brands are ones that offer t ...
- How Many Stores Does A Digital Brand Need?
D2C Insider, Sarah Mahoney - Monday, June 17, 2019
Does opening more stores -- which usually means sinking considerable cash in ...
