- Missing Ingredient Is User Experience
Engage:Hispanics, Staff Writers - Thursday, September 6, 2012
User experience (UX) design is a rapidly growing and integral discipline ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Use of Gaming, Hill Holliday, Dunkin' Donuts
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
When the Sims hit Facebook, it was the convergence of two phenome ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Rich Media: Single Execution, Amobee, eBay
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
The MyMix mobile campaign allowed consumers to photograph pictures in print publicatio ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Rich Media: Single Execution, Moxie, Cartoon Network,
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Targeting kids 6-14, Moxie built a campaign for Cartoon Network’s Level U ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Rich Media: Single Execution, Wunderman, Land Rover
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Marketers tend to overuse the word “immersive” to describe advertising media, b ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Search Marketing: SEM Campaign, Covario, Guthy-Renker
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Covario worked with Guthy-Renker to restructure the Proactiv paid search campaign ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Campaign, Starcom MediaVest Group, Coca-Cola
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
SMG and Weiden+Kennedy partnered to bring a true second-screen experience to th ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Campaign, UM, Xbox/Kinect
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
To build hype in advance of the release of Kinect Star Wa ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Campaign, VML Australia, ASICS
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
VML increased the visibility of ASICS — a sponsor of the 20 ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Fan Page, Anthem Worldwide, Michelob ULTRA
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Love it, hate it, or indifferent to it, people on Facebook we ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Fan Page, HBO, HBO
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Letting all its fans play virtual vampire dress-up, HBO launched Maker’s Da ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Fan Page, Hill Holliday, Cigna
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
To connect with its customers, Cigna Health Insurance and Hill Holiday launch ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Twitter, Digitas, Proctor & Gamble/Downy
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
While the brand’s assertion that Downy is a “secret weapon for ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Twitter, Engauge & Coca-Cola, My Coke Rewards
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
As part of its plan to brand each Friday night during Octob ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Twitter, GSD&M, Zales
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Rather than target guys with their pitches — as they do f ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Widgets, Best Western International, Best Western International
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
This widget takes advantage of Best Western’s 485,000+ Facebook fans by putti ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Widgets, Engauge & Cisco Systems, Cisco Systems
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
This widget is attractive, and employs the favorite time-waster of many &mdas ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Widgets, Spotify, Microsoft
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
This is a really fun widget that makes people aware of ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity Social: App as Advertising, AvatarLabs, ABC
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Just how potentially scandalous is the content on your Facebook Timeline? F ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity Social: App as Advertising, Spruce Media, Lays Potato (part of PepsiCo)
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Focus groups are so last century. Who needs one when you c ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity Social: App as Advertising, The Visionaire Group, PepsiCo International
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
What’s cooler than internationally renowned DJ Calvin Harris spinning onstage in fro ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Sponsorship, Brand Networks, Inc., General Electric
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
To reinforce General Electric’s Healthymagination global initiative, the company (an Olympic partne ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Sponsorship , Mindshare, RadioShack
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
RadioShack partnered with two tech experts — TechnoBuffalo’s John Rettinger and digitwirl.com&rsquo ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Sponsorship, Starcom MediaVest Group, P&G Crest & Oral-B
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
To promote P&G’s Crest & Oral-B Kids products to moms, the bra ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Use of Gaming, Digitas, GM/Buick
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Buick created a suite of smartphone games to educate consumers on t ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Use of Gaming, Pereira & O'Dell, Yahoo
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
In advance of the launch of the animated series “Electric City” fr ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Video: Campaign, Break Media, Jack Link's
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
In a hairy Web series set in mock cable access format, Sasquatc ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Video: Campaign, Gotham, Inc., Best Western International
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Each of Best Western’s 4,000 hotels around the world is independently owne ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Video: Campaign, Starcom MediaVest Group, Microsoft Bing,
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Last holiday season Microsoft Bing and SMG mined one of the best-lov ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Video: Standalone Video (including YouTube videos), Digitas, GM/Buick
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Buick and Harman/Kardon challenged indie power pop band Hellogoodbye to create ...