• As D2C Broadens, Analysts Zero In On Success Factors
    "We believe the most successful D2C brands are ones that offer the most disruption vs. the status quo," says one report.
  • How Many Stores Does A Digital Brand Need?
    Does opening more stores -- which usually means sinking considerable cash into pricey rents, long-term leases and inventory -- make financial sense?
  • Secret To D2C Brands' Allure? Outspending Everyone Else
    And yes, they've noticed those radically outsized budgets make profits (ostensibly, the reason companies are in business) kind of impossible.
  • In Latest Twist, Avon -- The Original D2C Brand -- Finds New Relevance
    Natura & Co, a Brazilian beauty company, is acquiring Avon -- which got me thinking about why direct sales matter more than ever.