For D2C brands, the pandemic-driven decrease in TV costs is "dramatically changing the risk profile," says Chuck Hengel, CEO of Marketing Architects.
Farfetch, the global luxury platform, recently posted a dizzying 90% jump in sales, rising to $331.4 million.
ThirdLove's Heidi Zak: "Now people are kind of coming out the other side, and saying ' 'I am going to put on a bra.'"
Edison Trends reports a 200% jump in wine subscriptions. But experts already see trouble brewing in pandemic's living-room Quarantini-villes.