Shutterfly continues its transition from a company that puts photos on mugs and T-shirts to what it hopes will be a modern customization machine.

"People feel much better after they get off the machine," says CCO. So new campaign pushes the distinctive aerobic high that comes with the full-body workout.

In a new GfK study, 88% of those trying D2C brands for the first time said they were satisfied, and only 9% dissatisfied.

#EmbraceYourSkin campaign is based on research revealing that its typical customer averages about 19 negative self-comments each day.