MAD London Editions for October 2017
MAD London - Monday, Oct. 16, 2017
Uber Appeals The Ending Of Its London Licence
Facebook To Train Up School Social Safety Ambassadors
UK Lags Behind Global Average For Mobile Browsing
Heinz Celebrates 50 Years Of 'Beanz Meanz Heinz'
Mobile Is Not Punching Above Its Weight - It's Just Getting Started
Mobile Dominates Internet Ad Spend
Lagardere Sports and Entertainment Launches New Ad Agency
Did A WPP Executive Help Enable Harvey Weinstein's Misconduct?
MAD London - Friday, Oct. 13, 2017
Digital Marketing Is Starting To Grow Up -- Finally
Google Releases Latest AdWords Interface To All
Ad Blocking Will Cost UK Publishers GBP3bn In 2017
Ad Bodies Unite For Better Ads
Branson Joins The Believers As Hyperloop One Rebrands With Virgin
OMD's MD To Become Telegraph's COO
Esther Dyson Talks About AI, Real-World Issues
Impress Wins A High Court Challenge To Its Press Regulator Status
Richard Branson Invests In Hyperloop One
MAD London - Thursday, Oct. 12, 2017
Publicis Shows Some Digital Spine, Puts Donohue In Charge Of It
Time Inc Close To UK Titles Sell-Off
UK Considers Categorizing Facebook, Google As Publishers
Three Hidden Traps In The GDPR
Qatar Airways Appoints 180 Kingsday To Global Creative Account
Time Inc Cuts Circulation, Frequency Of Magazines
Unilever's Cif Brand Partners With The 'Uber Of Cleaning' For London Trial
Call For Entries: 2018 All Stars
Brands Should Be Responsible For Workers In Supply Chains, MPs Told
The Uber Of Cleaning Shows What Unilever Sees As An FMCG's Future
MAD London - Wednesday, Oct. 11, 2017
Did The UK Government Just Let Social Giants Off The Hook?
UK Data Czar Fines Bank And An Agency For 'Spam' Emails
BBC Head Of News Leaves To Set Up 'Distinct' News Site
McCann's 20,000-Strong Staff Looks For 'Truth' In Streets Around The World
Ofcom Head Defends Decision To Not Block Murdoch's Sky Bid
Iceland Tourism Efforts Highlights Difficult Language
Social Giants Face Calls To Fund Safety Education
Unilever Plans To Relocate Food Brand Jobs To The Netherlands
Friends And Family Are Greater Influencers Than Celebrities
Yahoo Nation: Billions Of Reasons To Worry
Guinness Taps Apps To Find Its Fans
Equifax Hack Affected Nearly Twice As Many As Thought
MAD London - Tuesday, Oct. 10, 2017
Unilever Is Right -- Voice Is The New Mobile
Facebook Slams Media For 'Fake News' Coverage
WPP Called Out Over NRA Work
If Data Analysts Are From Mars And Researchers From Venus, How Do They Talk?
Unilever Backs Voice Search For Digital Transformation
Changing Of The Guard At Omnicom's Interbrand: Trevail Named CEO
Accenture Poaches OMD's EMEA President For New Global Role
UK Ranked Third Most Cashless Society
Retail Spend Crept Up Nearly 2% Last Month
MAD London - Monday, Oct. 9, 2017
'Guardian' Gives Away 100,000 Google Cardboard Headsets, Launches VR App
Dove Apologises For 'Racist' Ad
VML Appoints Y&R's Sharpe As Its New CEO For Europe
Microsoft Is 'Killing Off' The Windows Phone
P&G's Pritchard Urges Marketers Not To Disregard TV
Labour Party Calls For Hacking To Be Held Against Murdoch In Sky Bid
Mobile Programmatic Is Confusing Marketers More Than Desktop
Brexit Retail Staff Shortages Could Push Up Prices
Trinity Mirror Close To Deal For The Express
LGBT Diversity Is A Massive Opportunity, So Guess Who's Getting It Wrong
MAD London - Friday, Oct. 6, 2017
Ad-Tech Headcount Analysis Finds 'Brand Safety' Expanding, DSPs/SSPs Waning
Coca-Cola Sponsors Star In Fifa 18
Facebook Tests Tools To Combat Fake News
IBM Watson: The Big Bet On IoT And AI
Facebook Offers Users More Info On Publishers
Influencer Marketing Must Mature, One #Advert At A Time
Complaints Over Influencer Marketing Soar 193%
Fragrance Supremo Jo Malone Tells Marketers To Stick To The "5 I's"
Ryanair Boss Promises Better Pay To Ward Off Walkout
Y&R London Poaches Leo Burnett's Chief Exec
British Women Cautious On Voice Assistants
Netflix Raises Prices In The UK
Premier League Clubs Want A Greater Share Of Media Rights
MAD London - Thursday, Oct. 5, 2017
IPG Units Find Attention Levels For Interactive Video Ads Comparable With TV's, Shorter Isn't Necessarily Better
Amazon, Apple, Facebook Should Hang Their Heads In Tax Shame
Home Secretary Admits To Not Understanding Encryption
Google Delves Into Hardware, Launches Phones, Video Doorbells, Voice Matching
Stephen Fry Warns Marketers Of Risk Of 'Sleepwalking' Into AI Era
Attribution Leads To Falloff In Email Spending: Study
JC Decaux Commits To Digital Outdoor Charter
Marketing Contracts Exchange: A Mechanism For Scaling Transparency
EU To Take Ireland To Court Over Unpaid Apple Back Tax
Brits Want Brands To Support Local Communities
Facebook Revenue Quadruples, UK Tax Bill Up Just One Million Pounds
MAD London - Wednesday, Oct. 4, 2017
P&G Must Be Thanked For Transparency Action, Not Just Talk
Yahoo Data Breach Included All Three Billion Accounts
Piers Morgan Should Be Investigated For Phone Hacking, Steve Coogan Insists
Facebook Comes Clean About Russian Ads
P&G's Marc Pritchard Explains Why He Is Focussing On Transparency
Dynamic Ads, Scrolling Animations, Video Analytics Among Google AMP Updates
Amazon Ordered To Pay EU GBP220m In Back Taxes
NSPCC And Sky Cinema To Light Up Regent Street For Christmas
Twitter To Launch In-Stream Video Ads In UK Tomorrow
Yahoo Mail Down In Europe And Parts Of U.S., Users Say
Trust No One, Trust Nothing
MAD London - Tuesday, Oct. 3, 2017
Is Gen Z About To Save Twitter And Facebook?
Facebook Hires 1,000 More Ad Reviewers
Uber's UK Boss Quits Ahead Of Its Appeal To TfL
Dentsu Aegis Wins Big In AB InBev Media Review
Coca-Cola Launches Campaign To Reinvigorate The Schweppes Brand
Facebook Admits More Work Needed On Analytics
Battle Brewing Between WPP, Bain Over $1.3 Billion M&A Deal
IAB Tech Labs Designs Workaround For Apple Safari Browser Tracking Changes
The Media Fund Set Up To Support Reporting Without Bias
Facebook Tests Facial Recognition Log-In
Two In Three Brits Wary Of Open Banking
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