MAD London Editions for January 2020
MAD London - Friday, Jan. 31, 2020
Brexit Day Is Here -- But Change Is A Year Away
Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad Fraud
MediaCom Assumes Global Media Duties At Hasbro
Merkle's Vandre Named Chief Analytics Officer At Carat
Budweiser Helps Bring Major League Baseball To UK Shoppers
UK Film And TV Production Industry Has A Record Year
Havas Creative Taps Nerlich For New Client Role
Foxtel Appoints Saatchi & Saatchi As Its New Creative Agency
DCMS Committee To Be Chaired By 'Critical Friend' Of The BBC
Unilever Considers Selling Off Its Tea Business
Preparing For The Future Of Voice Advertising
Editor Of BBC Radio 4 'Today' Resigns Over Job Cuts
John Lewis Launches AR Sofa Tool
'Marketing Week' Columnist Calls For More To Take A Stand Against Fossil Fuels
Katie Hopkins Twitter Account Suspended
MAD London - Thursday, Jan. 30, 2020
BBC Newsroom Massive Job Losses Are Sad, But Inevitable
'The Guardian' Rejects All Fossil Fuel Ads
BBC Cuts 450 Jobs As Journalists Are Focussed On Stories, Not Shows
Keith Weed Says Ad Industry Must Enter A New 'Age Of Responsibility'
Facebook's Q4 Revenues Hit $21 Billion, Daily Users Up 9%
Google, Other Companies Temporarily Close China Offices Due To Coronavirus
Research Shows 25 Consecutive Quarters Of UK Ad-Spending Growth
Microsoft Search Revenue Jumps 9% In Q4 2019
'The Guardian' Bans Fossil Fuel Ads
Most Important Internal CMO Metrics -- Awareness, Sales, Media ROI -- In That Order
UK Top Market For Agency M&A Activity
Learning To Live Without The Cookie
BBC Saves Red Button Services On Eve Of Closure
ITV News Presenter Resigns Over Social Media Error Of Judgement
MAD London - Wednesday, Jan. 29, 2020
Did The Nationals Just Pull Out Of An Ad Revenue Nosedive?
Disney+ Close To Sky Integration Deal
VCCP In Top Spot For New Business In 2019
WPP Affiliate Syzygy Plans North American Expansion
Asahi Picks Mcgarrybowen London As First Global Ad Agency
Fiat Appoints Saatchi & Saatchi In The UK
Desktop Search Ads Gain Marketing Dollars, Giving Microsoft A Boost
AgencyUK Picks Up Chewits Brief
Cook Says Apple TV+ Is 'Rousing Success,' But Offers Little Else, Including Numbers
Report: Netflix Shifting Marketing Approach, Planning Some Layoffs
Ecommerce Accounted For 28% Of British Spending For Christmas
Huawei Allowed Non-Core Role In UK's 5G Network
Rise In Boys Self-Harming, Is Social Media Contributing?
Vine Co-Creator Launches 6-Second Video App Called Byte
Facebook Allows Users To Stop It From Sharing Data With Advertisers On Other Sites
'The Times' To Launch A Radio Station
Google Search Console Gains Removal Reports
MAD London - Tuesday, Jan. 28, 2020
Boris Spent GBP46m On Preparing Virtually Nobody For Brexit
Google Cookie Move Raises Concerns Of A Return To Last-Click Model
Amazon And Deliveroo Claim CMA Is Wrong To Investigate Proposed Investment
The ROI Of Privacy: Cisco Study Finds High Returns On Spend
Ad Association Forms Climate Action Group
P&O Cruises Moves Creative To Snap London
Hearables Market Growing To $92B: Study
M12 Invests In SuperAwesome's Kid-Tech Platform
'The Times' And 'The Sunday Times' To Launch News Podcast
'Newsnight' And 'Today' Face Tough Cost-Cutting
Channel 5 Retains ITN For News Output
10,000 Retail Jobs Lost Already In 2020, Could 5G Help?
UK Adds New Children's Privacy Protections
Government Rejects Calls To Set Up An Institute For Public Interest News
MAD London - Monday, Jan. 27, 2020
UK To Decide On A US Or EU Vision Of The Internet
UK Shoppers Prefer Email Over Other Channels -- But Not All Of It, Study Shows
US Insists UK Protects The Tech Giants From EU Rules After Brexit
Google Researchers Say Workarounds Fail To Fix Underlying Problems In Apple Safari ITP
UK Will Not Implement Article 13 Of The EU Copyright Directive
Textbook Publishing Digital Disruption Intensifies
Real (Serious) Time Blog: The Shift From Minutes To Seconds
Google Plans More Changes To Desktop Search Layout Following Favicons Rollout
Newspaper Websites Must Verify Ages Or Have Strict Privacy For All
'The Sunday Times' Appoints First Female Editor For More Than A Century
Peugeot Announced As Sky Comedy Channel's Sponsor
Government Taps BT Expert To Head New Tech Regulation Body
MAD London - Friday, Jan. 24, 2020
ICO Protects Children With, Mostly, A GDPR Reminder
Plummeting Location Data Threatens Key Marketing Functions
Online Retail To Be Worth GBP75bn By 2024
OECD Will Sort Out Tech Tax By The End Of The Year
Publicis Sapient Adds Creative Lead
Google Latest Desktop Change Blurring Lines Between Organic And Advertisements
NBC And Sky To Launch International TV News Service
Survey: Amazon Is First Place To Search For Specific Brands
Apple Says Dropping Lightning Socket Would Create Waste
Victoria Derbyshire Devastated To Have Her Show Axed In Cost-Cutting BBC Move
Digital Revenue Gains Offset Print's Losses At 'Daily Mail'
Podcast Deals Signal Latest Media Gold Rush
MAD London - Thursday, Jan. 23, 2020
Forget The Tough Talk -- UK Will Have To Ditch The Tech Tax
2020 Consensus Remains Unchanged, Despite Dour Update By Dentsu Aegis
Chancellor Says UK Will Still Introduce Tech Tax
Lionsgate To Retain Carat
Netflix Creates New 2-Minute Viewing Standard
Marketers Are Going To Be OK With Google's Killing The Cookie (For Good)
Netflix Topples Aldi For Top Brand In The UK
BBC Starts To Cut Cost To Fund Over 75s Licence Fee
How Blockchain Technology Might Battle 'Fake News'
OECD Asks UK To Ditch The Tech Tax And Wait For New Rules
3 Billion Smart Devices To Ship In 2023: Study
Facebook-Related Crimes Rose 19% Last Year, 'The Telegraph' Claims
Fever-Tree Narrows Down Creative Review To Two Agencies
MAD London - Wednesday, Jan. 22, 2020
UK Defies Brexit Uncertainty By Leading EU Ad-Spending Growth In 2020
Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% Next
ICO Issues Rules On How Children Must Be Protected Online
Branston Calls Creative Review
Netflix Paid Sub Option Added In Sky Deal Renewal
Firm That Lets Consumers Own Their Own Data Opens In UK, U.S. Is Next
Facebook To Increase Headcount By A Third In London
RTB Reaches Tipping Point In 2020: Private Deals Top Open Market Trades For First Time
Amplify To Launch Los Angeles Office
'The Athletic' Raises $50 Million To Grow Editorial Operations Overseas
Is The ICO Letting Google And The IAB UK Off The Hook?
France Considers Delaying Tax On Tech Giants
FMCG Is Marketing's Top Payer
BBC To Face Tough Funding Questions, Former Culture Secretary Reveals
TalkTalk Completes Fibre Sale To City Fibre
MAD London - Tuesday, Jan. 21, 2020
IAB Europe Brand Safety Report Shows Search Terms Leading To Misinformation
Facebook To Increase Headcount By A Third In London
GDPR Has Levied $126 Million In Fines, Breach Notifications Rising
Burberry Calls Global Media Review
Diageo Announces Shortlist In Media Review
Disney+ Will Launch A Week Early In Most Of Western Europe
NYC&Co Forms Partnership With Manchester, UK
Google Boss Supports EU's Temporary Facial Recognition Ban
Mindshare Reorganizes Performance Unit, Creates Transformation Consultancy
BBC To Face Tough Funding Questions, Former Culture Secretary Reveals
Liverpool FC Launches Subscription Channel On YouTube
Disney+ Launch In The UK Brought Forward
The General Election Might Have Shown Social Success Is Not That Powerful
Vizeum Co-Founder Named Head Of Media At Dentsu Aegis
Boris, Please Leave The BBC Alone
MAD London - Tuesday, Jan. 21, 2020
IAB Europe Brand Safety Report Shows Search Terms Leading To Misinformation
Facebook To Increase Headcount By A Third In London
GDPR Has Levied $126 Million In Fines, Breach Notifications Rising
Burberry Calls Global Media Review
Diageo Announces Shortlist In Media Review
Disney+ Will Launch A Week Early In Most Of Western Europe
NYC&Co Forms Partnership With Manchester, UK
Google Boss Supports EU's Temporary Facial Recognition Ban
Mindshare Reorganizes Performance Unit, Creates Transformation Consultancy
BBC To Face Tough Funding Questions, Former Culture Secretary Reveals
Liverpool FC Launches Subscription Channel On YouTube
Disney+ Launch In The UK Brought Forward
The General Election Might Have Shown Social Success Is Not That Powerful
Vizeum Co-Founder Named Head Of Media At Dentsu Aegis
Boris, Please Leave The BBC Alone
« Previous Entries