Marketing CPG Weekly Editions for May 2020
Marketing CPG Weekly - Friday, May 29, 2020
Mavericks, Goodfish, HighKey Launch Cereals, Snacks
GE's Historic Lighting Division Bought By 'Smart' Home Brand Savant Systems
Gerber Uses AR To Promote Engagement With 2020 Photo Contest
Gillette Launches Product Line Aimed At Young Upstarts, Named For Old Man
Consumers' Concerns Shift As Pandemic Continues
'Protect the Margins': Spread The Love Masters Amazon CPG Channel With A Simple Mantra
How Brands Can Leverage 'Dark Social'
Study: Brands Must Adapt To Paradoxical Consumer Behaviors As Lockdown Lifts
Marketing CPG Weekly - Friday, May 22, 2020
With Olympics Postponed, Almond Board Of California Flips To Twitch
Established CPG Brands Have Even Stronger Pandemic Sales
Johnson & Johnson Yanking Its Baby Powder In U.S, Canada
'Chex Quest' Video Game Reborn -- Was Cereal Box Giveaway In 1996
Chips Ahoy, Sour Patch Kids Staging Virtual Prom Night
First Power Crunch Campaign: 'This Is Not A Candy Bar'
Wldkat Skincare Launch Leverages Influencers In Their 'Natural Habitat'
CPG Brands: Time To Change Your Social Media Voice
The Many Nets Bumble Bee Tuna Integrated Ad Account
Marketing CPG Weekly - Friday, May 15, 2020
Seed + Mill Artisanal Foods Tries Virtual Branding Exercise
Silk Almondmilk Shoot: 1-Family Cast, 1 Week To Execute
New Anheuser-Busch Social Club Seltzer Targets Tonier Crowd
Popsicle's 'Virtual Recess' On Instagram Live Offers Breaks From Distance Learning
Pedigree Helps Dogs Get Adopted Via Zoom Meetups
Ice Breakers Says 'Mint Before You Mask', M&M's Solicits Artwork For TV Spot
Lockdown Lesson: Red Or Blue, Cannabis Is Essential
Why Do So Many TV Sports Advertisers Lack A Plan B?
Marketing CPG Weekly - Friday, May 8, 2020
Full-Spectrum Hemp Oil Marketer Rebrands, Sets Itself Apart From CBD
Mondelez Plans Imminent Media 'Attack,' Feasts On At-Home Snacking Revenue
Midol's New Campaign Aims To Put New Life Into The Old 'Curse'
Top NFL Draft Pick Tua Tagovailoa Leads Muscle Milk Back To TV
Kleenex Supports Teachers, Parents Faced With Distance Learning
What, Me Worry? Accenture Finds 21% Of Us Will, Permanently
Ecommerce Soars For CPG, But Will It Stick?
Marketing CPG Weekly - Friday, May 1, 2020
The Naked Market: Launch Multiple, Socially Conscious Brands -- And Do It Fast
Kraft Heinz Promotes Front-Yard Cookouts, Supports Local Diners
Amid C-Store Crunch, PepsiCo Adds Energy Drinks With Bang Deal
Google, Budweiser, Ford: How COVID-19 Messages In Ads Performed
Here's How Letting Go Brought In Great Results For Rust-Oleum
Programmatic Rekindling CPG, Consumer Relationships
IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases