Marketing Daily Editions for May 2007
Marketing Daily - Wednesday, May 16, 2007
Nissan* Launches Golf-Themed Effort
CoreBrand: Wachovia One Of Few Banks Successfully Leveraging Brand Equity
Pepsi's Mountain Dew Launches 'Green Label Art'
Discover Finds Men Spend More Than Women On Weddings
Del Monte Targets Women With First Energy Drink
Chevy Pitches Fuel Efficiency To Hispanics Via Mexican Band
World Wrestling Brands Bliss Beverages, Launching Integrated Marketing Effort
Wal-Mart Warns On Second Quarter: It Won't Be Pretty
Verizon's Reliability, Loyalty Earn It High Customer Satisfaction Score
Pernod Launches YouTube Contest, TV Campaign For Malibu Rum
Slump In The Housing Market Hammers Home Depot
Marketing Daily - Tuesday, May 15, 2007
Ford Puts Lincoln, Mercury Online Efforts In One Agency's Hands
USA Networks Starts Off 'Starter Wife' With Interactive Lifestyle Campaign
Study: Half Of Online Users Create Or Read UGC
Hasbro Wears Mr. Potato Head On Its Sleeve
Disney Launches Online Promo/Contest For 'Underdog'
Mars Thanks Chicago Supporters With Giveaway
Conditioners Drive Hair-Care Market, New Mintel Study Finds
Pepsi's Mountain Dew Ties In With 'Transformers' For Summer Promotion
P&G Shakes Up, Realigns Execs; All Divisions Now Report To Susan Arnold
Undergrads Link Brand Preference To Employment Packages
Marketing Daily - Monday, May 14, 2007
Chrysler Dangles Dodge Magnum In Father's Day Promotion
BBDO: Successful Brands Become Hard Habit For Consumers To Break
Sprint Nextel CMO Third To Leave Major Telecom Carrier
Heineken Taps The Richards Group
Carvel, The Bump Partnership Targets Expectant Women
Ford's Mulally Lays Out Leaner, Meaner Strategy
Pioneer Turns To iPod Agency To Brighten Flat-Screen TV Brand Line
Masterfoods Slims Down Name To Just Mars
Hewlett-Packard Kicks Off 'Shrek'-Themed Photo Contest
Marketing Daily - Friday, May 11, 2007
Safeway CMO Leaves To Seek New Job
Quick-Prepare Breakfast Offerings Boosting Jimmy Dean's Performance
Kellogg Offers Consumers Free Health Check Kits
Verizon Lists Top 10 Downloaded Bee Gees Songs
Corona Launching Ad on 'Survivor: Fiji' Finale
J.D. Power: T-Mobile, Verizon Above Average In Customer Experience
McDonald's Is Among U.S. Firms Named 'World's Most Ethical' By Magazine
Ford Boosts Licensing Program With Mustang Fragrance Launch
Coldwell Banker Sponsors Mini-Documentaries
April Retail Sales Went From Worse To Wretched
Marketing Daily - Thursday, May 10, 2007
Chrysler Dealership To Arabic Community: 'Marhaba!'
Toyota Driving 'Engines Of Change' Message To Athletic Races, Events
Whole Foods Is Consumers' Favorite Green Brand
Tupperware, Brooke Shields Partner In Campaign
Coke Consolidated To Distribute BooKoo Energy Drinks
Meredith To Study Consumer Approach To Home Improvement
Marsh, Inc. Seeks To Restore Brand Image With New Campaign
Papa John's Posts Gain In Quarter, Hopes To Boost Ad Spend
In Vacation Travel, Adventure Is In While Laptops Are Out
Kraft, 'Today Show' Food Editor Open Second Life Supermarket
Marketing Daily - Wednesday, May 9, 2007
Dodge In Cross-Promotion With 'Fantastic Four: Rise Of The Silver Surfer'
Citi To Spend $50 Billion In 10 Years On Climate Change
J.C. Penney Rolling Out Smaller, Off-Mall Stores
Chips Ahoy! Ads To Get Telemundo Airing
Molson Volume Up Nearly 3% In Quarter
McDonald's Readies 'Joy Of Shrek' With Global Ads, Promos, Web Site
'Cruelty-Free' Cosmetics Marketing Gets Big Boost From L'Oreal
Humorous AirTran Campaign Leverages Fear Of Business Class Prices
Report: Cross-Channel Sales To Reach $1.1 Trillion By 2012
Marketing Daily - Tuesday, May 8, 2007
Chevron Inks Deal With Primedia To Sponsor Auto Books
Chrysler Group Campaign To Link Lineup Under Brand Umbrella
Aquafresh Promotion Invites Online Guesses
New Citi Ads Saturate TV, Print
Beam Global Strengthens Voluntary Rules On Marketing Alcohol
Convenience Is The Next Battleground For The Pasta Sauce Category
With Sales Down, New Marketing Campaigns For Sears And Kmart
Audi Breaks Campaign In Attempt To Crack Luxury Brand Market
Wal-Mart, Tesco Vie For King Of The Solar Power Initiatives
Nationwide Seeks to Maximize Its Exposure to Golf Fans
Marketing Daily - Monday, May 7, 2007
Ford, Chrysler Address Fuel Efficiency In New Campaigns
Taco Bell Taps Ovens For CMO Post
Sephora To Test Inner Beauty Concept
Cadillac Gets Title Sponsorship Of Tribeca Film Award
With Attendance Down, Weight Watchers Looks To Revamp Its Marketing
Cheap Chic For The Big Day: Target Launches Bridal Collection
So ... Like, I Spent The Day At Google
Jobs Tries To Promote Greener Apple With Open Letter On Environmental Policies
Younger U.S. Workers Say Free Ice Cream Secret To Office Happiness
At Driving Season, Automakers Talking Fuel Efficiency As Prices Spike
Banks Appear To Have An Edge In The Mobile Market
Marketing Daily - Friday, May 4, 2007
Google Conference: Consumers Increasingly Go Online For Auto Parts, Service
Skechers Out With Cross-Promo Timed To 'Shrek3'
Stolichnaya To Co-Sponsor Commercial-Free TV Series
RAND Study Ties Alcohol Ads, Promos To Early Drinking
Study Shows Credit Card Usage Up, Direct Mail With Gift Works Best
Quirky Combo In Kentucky: Papa John's, Crown Royal Gift Queen At Derby
Hellmann's To Launch 'Real Food' Campaign Via Ogilvy
PetSmart Makes A Name For Itself With 'Mr. Barky Von Schnauzer' Commercial
Retail Consolidation Hurts Lauder's U.S. Performance In Third Quarter
Grant & Sons Launches Online Campaign For Icelandic Vodka Rekya
Hilton Launches Online Contest Focused On Families
Marketing Daily - Thursday, May 3, 2007
Small Is Big Where April Sales Of Automobiles Is Concerned
Toyota Touts Hybrid In Swimming, Cycling Sponsorships
Monster Appoints Blackwood To CMO Position
American Eagle Launches Five-Minute Comedy Series
Kraft Joins Linden Labs In Second Life
Financial, Media Firms Hit Most Often By Brandjacking, Which Is Worsening
Scotts Seeding New Media Into Marketing Mix to Germinate Young Customers
PR Newswire To Track Brand, Company Mentions On Blogs
Kohl's Expanding, Opening N.Y. Design Office To Strengthen Brands
Jiffy Lube, Pennzoil-Quaker State In Largest Promo Campaign To Date
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