Marketing Daily Editions for May 2009
Marketing Daily - Thursday, May 14, 2009
Who Goes To The Movies?
Porsche Is Most-Recommended Brand
McDonald's, Fox Sign Global Movie Tie-In Deal
Huggies And Pull-Ups Launch Hispanic Effort
NBA Launches Digital Broadcast
How Are Our Brands Doing?
Macy's Posts $88 Million Loss; Beats Estimates
Survey Finds Fewer Drinking, Eating Out
Dr Pepper Kicks Off 'la Vida23' Campaign
Online Retail Bo-ring? Try Uninspired
Restaurant Fare Influences At-Home Snack Trends
Lands' End Offers Serene Bathing Suit Experience
Nissan Targets Active People Via Rodale
SAP Campaign 'Clarifies' Its Vision
Credit Cards Pass Travel In Loyalty Club Members
Verizon Boldly Goes Where No Phone Has Gone Before
Marketing Daily - Wednesday, May 13, 2009
AirTran To Offer Wireless Internet
Kellogg's Gardenburger Takes Act On Road
All American Pet Does Movie Tie-In, Contest
Target Launches Charity Vote Via Facebook
Toyota Leverages 'Harmony' For Prius
French's Mustard Twins Value Offer, Branding
Dos Equis Launches Effort Around 'Academy'
Wyndham Hotels Helps Travelers 'Save Summer'
Retailers Need More Ideas From CPG Execs
Radio Needs To Get More Creative
Who's Watching Baseball?
P&G Touts Probiotics With National Move
Disney, Kodak Join For Cruise Line Promotion
Consumers Embrace American Fashion Brands
Marketing Daily - Tuesday, May 12, 2009
Thanks For Eating Out, Mr. President
Kodak Sponsors BFF.TV Contest
Recreating Marketing
Milk Gets Rid of Snake Hair In New Campaign
Kimberly-Clark Puts Reality Spin On Pull-Ups
CSPI Targets Restaurant Food Sodium
Running On Teamwork
Chipotle Campaign Invites Video Combos
Troy-Bilt Aims National Effort At Gen X
InWindow Media Bows Snickers Campaign
Marketing Daily - Monday, May 11, 2009
AT&T Launches New Pre-Paid Plan
Take A Page From Camel
Jeep Terminates Big Effort For Warner Film
AutoTrader Changes Home Page
Toyota Takes Hit In Fiscal 2009
Sears To Launch Social Networking Sites
Study: Shopping On The Internet? Bo-ring!
A Cure For Brand O.C.D.
Heineken Touts Tecate Light In Dual Effort
Don't Expect Grilled To Replace Fried
BMW Z4 Roadster Takes Turn As Artist
Sprint To Take Over YouTube Page With Human Clock
Marketing Daily - Friday, May 8, 2009
AT&T, Jasper Wireless In Strategic Pact
Wal-Mart Tests Mail-In Rx Concept
Pepsi Debuts Baseball-Themed Ad
Top 10 UK Credit Card Brands
GE Launches 'Healthymagination' Program
'On-Boarding' For More Productive Agency Relationships
Levi's Campaign Supports Harvey Milk High School
Staples Taps Tilson For Back-To-School Campaign
IKEA, Johnson & Johnson Are Most Reputable
Mars Launches 'Relief Act' Sampling
Mintel: Plastic Is Plummeting
Starbucks Coupons Promote Grocery Products
Ford Targets Women Via AOL Latino, 'Essence'
Aflac Teams 'Up' With Disney-Pixar
Johnsonville Sausage Intros 'Ville' Campaign
April Sales Get Boost From Late Easter
InterContinental Hosts Bed-Jumping Event
Marketing Daily - Thursday, May 7, 2009
Comcast Joins Green Day Blitz
Nissan Goes Mobile For Cube Launch
Chrysler Launches May Incentives
Top 10 'Decade-Defining Brands'
Defining Agency Fees And Incentives
Tide Bottle Caps Going Yellow
Anheuser, Live Nation Re-Up Sponsorship
NPD Finds Rise In Awareness Of Blu-ray Format
Ford Dangles 'Idol' Finale In Promo
Word Of Mouth Goes Far Beyond Social Media
NHL Email Campaign Takes Center Ice
Marketers Search For Social Media Metric
Marketing Daily - Wednesday, May 6, 2009
Publicis & Hal Riney Get A Shot Of Reposado From Tequila
Crafting A Best-Practice Agency Scope Of Work Document
Wachovia Securities Rebranded As Wells Fargo Advisors
The Rubber Hits The Road With NBA Nation
Who Goes To The Video Store?
Sears Vows To Invest In Web
Consol Energy Says Coal, Natural Gas Near Term Necessity
Kraft Profits Up 10%; Mac 'N Cheese, Pizza Rock On
Major Marketers Join For Contest
Online Retailers Sharpening Marketing Efforts
McD's Launches McCafe With An Accent On The 'E'
Avon Reports Sales Gains, Shifts Ad Spending
'Blame It On My Youth': Teens Aren't Quitting The Mall Just Yet
For New Campaign, Papa John Delivers -- Literally
Marketing Daily - Tuesday, May 5, 2009
Who Eats Frozen Pizza?
New Tools for Measuring the Marketer-Agency Relationship
Nationwide Insurance Selects New Creative Agency
VW's Talking Bug Gets Sibling In New Campaign
Baskin-Robbins Intros Soft Serve With 88-Cent Cone Offer
Vespa Markets Music On Pandora
VTech Holds LPGA Sweepstakes
Activision Brings Viewers Into the Game With Movie Tie-In For X-Men 'Wolverine'
TJX To Launch Joint Marketing For T.J. Maxx, Marshalls, Seek Shopping Interventions
Study: Organic Products Selling Strong Despite Economy
Restaurant Outlook: Glimmers Of Improvement?
Lyris: Marketers Track Campaigns Via Twitter
Marketing Daily - Monday, May 4, 2009
Starbucks Fights Back With Major Campaign
Is My Brand Right For Twitter?
Who Goes To Auto Shows?
Chico's Hires Rochelle Udell
Boost Mobile Signs On As Danica Patrick's Sponsor
MasterCard CEO Expects Marketing Spend To Grow
Country Inns Looks For Love With New Campaign
Bic Backs Major League Gaming to Tout Shavers
Teleflora Partners With HSN For Exclusive Bouquets
Hartford Financial Posts $1.2 Billion First-Quarter Loss
Marketing Daily - Friday, May 1, 2009
Honda Greens Concert Series
Five Rules For Retailing In A Recession
Swine Flu Name Debated By Industry Groups
AT&T Sponsors $5 Cover
Beauty Product Maker Hires Marketer
Mazda Grabs New Design Chief from VW
Who Uses Whole Coffee Beans?
J.D. Power: iPhone Tops In Customer Satisfaction
7-Eleven Gets Blown Up to Promote 'Terminator Salvation'
Tecate Sponsors Pacquiao Versus Hatton
Scott's Takes To The Air(waves) For New Birdseed Spot
'I Shop, Therefore I Rule:' Tracking The Empowered Shopper
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