Marketing Daily Editions for April 2012
Marketing Daily - Monday, April 16, 2012
T-Mobile Punches Up Attitude In New Campaign
Starbucks Lets Rewards Members Direct Its Donations
Atlantic City Launches $20 Million Effort
Gen Y Dissected: Six Types Of Millennials
Disney Channels Moves Loomis To New Marketing Position
Restaurants Feast On Tax Day
Sony Approaches Dick Tracy Territory
Chipotle, Creative Artists Win GRANDY For Video
Appeal of QSRs' Kids' Meals Declining
Doritos Locos Boost Taco Bell's Buzz
Boost Offers Million Dollars For A Win
'Verbing' Up: Getting That Brand High
Marketing Daily - Friday, April 13, 2012
Dr Pepper Ties In With 'Marvel's The Avengers'
Measurement-Driven Marketer
L.L. Bean Encourages: Discover Something
Q&A: Samsung's Ralph Santana On Olympic Genome
Crowne Plaza Tees Up Golfer Rickie Fowler In Campaign
AmEx Tops Financial Category In Social Media
The Unsinkable H.M.S. Marketing
FTC: Alcoholic Bevs Must Supply Data For Ad Study
Rockport Readies New Campaign
Marketing Daily - Thursday, April 12, 2012
Making Digital Video Ads Work
Denny's Builds On Success Of Gen Y-Targeted Videos
Philips Norelco Celebrates Playoff Beards
Farmers Insurance Debuts 'Avengers' Creative
Brooks Reaches Out To Happy Runners
Multiscreen Viewing Up, Ad Reception Mixed
Intel Goes Inside The Music
Profits Up At Levi Strauss On Lower Ad Spending
Subscription Model Turns Blades Into Market Share
Marketing Daily - Wednesday, April 11, 2012
Friends Have More Credibility Than Brands
The Shopping Cart Conundrum
Kim Crawford Wines Pairs Art Event, Campaign Shoot
Toro Puts Lawn Mower On Treadmill Partners With Pharma Company
Drivers Grip SUVs Despite High Gas Prices
Quickly Removed From The Top Shelf: Best Buy's CEO
Madison Square Garden Taps Christie To SVP
Trident Targets Gen Y Emotions With First Global Campaign
Wireless Industry Works to Prevent Data Theft
Marketing Daily - Tuesday, April 10, 2012
Agency Comes Up With 'I Care' Button For Social Media
Conversions, Not Clicks, Key To Display Ads
Mazda's O'Sullivan Talks (One-Stop) Shop
Troy-Bilt Goes Multi-Screen With Shazam
Skinnygirl Leads Spirits In Volume % Growth
Two New 'Peepster' Cars Join Roadshow
Avon Calls On J&J's McCoy To Rebuild Brand
Entertainment Foodservice Sales On the Rebound
Walmart, Food Makers Launch Anti-Hunger Initiative
Chevrolet Going To The Dogs At Show
NASCAR Supports Military Families With Initiative
Motorola Celebrates Bubba Win
Marketing Daily - Monday, April 9, 2012
5 Pinterest Tips for Hyperlocal Marketing
Pet Food Shoppers Continue To Buy Premium
Lumia Takes Center Stage (On Easter Sunday?)
Kia Keeps Burning Digital, TV Candles
Cotton Inc. Launches New Look
General Mills Heads 'Most Reputable' Rankings
Tree Top: The Difference Is Local
Q&A: Size Matters: Why Large = Power
Marketing Daily - Friday, April 6, 2012
9 Metrics Every Company Should Use
Pampers Targets Hispanic Consumers
The Spotlights Glare As Ingredients Take Center Stage
Pepsi Next Offers Internet 'Taste Test'
Gens X, Y Reshape Online, Mobile Shopping
Acura Backs Marvel's 'The Avengers'
Brand Keys: Team Loyalty Transcends Win/Loss
Warm Weather + Early Easter = Solid March Sales
Court Dismisses Happy Meals Suit Against McD's
Sears To License Kenmore, Craftsman, DieHard
P&G Sues Private Label Dental Strip Maker
Marketing Daily - Thursday, April 5, 2012
New '14 Impala Will Complete Chevrolet
Amazon, Not Apple, Tops List Of Genius
Optimizing Marketing At The Point Of Sale
Easter Chocolate Launches Jump 45%
Tequila Patron: Racers Promote Drinking Responsibly
Mini Stays True To Irreverent Roots
New Orleans Tourism Offers Broadway Sweeps
Nike's NFL Buzz: How Much Is Enough?
'CR' Readers Weigh Walmart, Whole Foods, Wegmans ...
On Campus: North Face, Ralph Lauren, American Eagle
Chevrolet Launches Baseball Ads
Scion IQ: Actual Size On Tour Buses
Marketing Daily - Wednesday, April 4, 2012
Chevrolet Rethinking Millennials
Attracting A New Generation Of Deal-Seekers
Lincoln Readies Product, Customer Service Revolution
Report: Coupon Offers Decline 8.1%
Ally Aims To Promote Financial Literacy
McCormick Dives Into Pinterest
Kraft Reveals Food Business Numbers
MRM Feeds Gen Y Lions
Mini Roadster Strips On Hollywood Blvd.
Brisk Iced Tea Bottles Unlock Star Wars Game Content
Target Taps McKinney Chief As New CMO
Burger King, Going Public, Has It McDonald's Way
Marketing Daily - Tuesday, April 3, 2012
Carl's/Hardee's Ad With Kate Upton Proves A Bonanza
Talk is Cheap, Tweets Are Money
Automakers Converge On Javits This Week
Inspiring Attention Or Legislating It?
Toyota Touts Camry With Thrillist Media
Skype Prepares $12 Million Campaign Launch
Titan Launches OOH Airport Division
Ding-Dong, Coty Calling
Chrysler Group Extends Halftime
Chrysler Touts New Ram On Social
McKinney Names John Newall President
Most Metro Lincoln Dealers Ready For Upgrade
Unilever Ramps Up Hispanic Marketing
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