MediaDailyNews Editions for February 2006
MediaDailyNews - Tuesday, Feb. 14, 2006
Journal: Shareholders Push To Break VNU Up Into Three Pieces
Cable Network Offers New ROI Twist: Proof That Ads Actually Ran
Kellogg's Uses Health Site To Tell Kids Frosted Flakes Are Gr-r-reat!
ABC Takes Nielsen Gold On Third Night Of Olympics, NBC Still Podiums
Universal Hires New Recruits To Work On Army Business
Larry Divney Retires -- Again, Remains Consultant To MTV Nets
Clarke Named Director, Bravo Ad Sales
Newsweeklies Exhibit Something Rare In Publishing: Ad Page Growth
Agency Media Gurus Anticipate Busy Signals For TV Phones
Interpublic Renews TNS Deal, Gains Access To Ad Database
Wachovia Buys Some Insurance, Publishes Own Magazine
MediaDailyNews - Monday, Feb. 13, 2006
Olympic Opening Ceremony Ratings Slide 50%, NBC Still Makes Guarantee
Media Emerges As Hottest Area Of Agency Search, Starcom Most Searched Media Shop
Report: WPP Ad Support For OK! Is Not Okay, Mag Sues Agency
Witmer Named BH&G Associate Publisher
Correction: Fortune Probes GM
ROI, Deep Blue, And A Digital Laugh
Brandtique Of The Week: Oreo Stuffs 'Trading Spouses'
Kids Watch More, But Not Necessarily Kids' TV
Product Placements Of The Week
Study Finds Madison Avenue Failing At Diversity
MediaDailyNews - Friday, Feb. 10, 2006
Report: AAAA To Announce Position On 'Live' Nielsen Ratings
Google's New Print Glint: Tests Ad Auction For Consumer Magazines
Correction: BBDO Loses Doritos; Not Lay's, Cheetos
Fox Starts Unwired Program Service For Its Refugee Stations
Top Buyer Resigns On Eve Of Kids' Upfront
Networks Place Ad Revenue Report On 'Hiatus,' Q4 Results Supressed
Mag Bag: Big Jim Strikes, Page Sixes, Making Waves, Fortune Probes GM
CBS Research Chief Asks Whether People Watch TV Anymore, Reveals The Answer
TV, Internet Convergence Yields Cultural Chasm
'Idol' Beats Grammys, Fox's Amateur Hour Outperforms CBS' Pros
VOD Viewers Watch More, Not Less Linear TV, Claim Nielsen, Comcast
Advertising Week Impresario Joins Yahoo, Will Remain On Loan To Madison Avenue
MediaDailyNews - Thursday, Feb. 9, 2006
Havas Reports Strong Organic Growth, Weak U.S. Results
Frito-Lay Drops BBDO, Moves To Goodby
Interep To Deregister Stock, Cites Sarbanes-Oxley
Clear Channel, Others Reportedly Subpoenaed In Payola Probe
P&G Spices Up Its Media, Pulls It From Starcom--The Brand, That Is
Initiative Names Tunnicliffe Global Client Director
Comcast, Nielsen Strike VOD Data Agreement
FAS-FAX Delayed To Late February
Michaels Moves To NBC For Sunday Night Football
Winners And Losers In The PR Bowl: They're Not Who You Think
Merrill Lynch Takes Issue With Time Warner Appraisal
Branded Entertainment: A Lot Of Logo Slapping
Univision Considers Sale, Possibly Merger Chief Resigns
Kellogg Looks To Settle Kids Ad Suit, Nickelodeon Demurs
Telecom, Web Firms Feud Over 'Net Neutrality'
Nickelodeon Realigns, Names Key Execs
DirecTV Talks Up Wireless Network With Rival EchoStar
Two Philly Shops Sign Up for Arbitron's PPM
UPN Reality Show Featuring 'Laguna Beach' Star Fails To Get Party Started
MediaDailyNews - Wednesday, Feb. 8, 2006
January Ad Pages Fall To Lowest Point Since '01, Mag Revenues Down Too
Publicis Reports Record New Biz, Strong '06 Outlook
Univision Reportedly Weighs A Sale
BBDO, Wieden+Kennedy Hit Target, Win Its Ad Biz
New York Times Co. To Unveil Online Video Channel
2006 Mardi Gras Bags First Sponsor: Glad
Lazard Report Says Time Warner Was Mismanaged, Must Be Divided
Arbitron Submits PPM Results For MRC Audit
Comedy Central, Showtime Set New iTunes Deals
iTVX Goes To Bollywood, India Embraces Product Placement Measurement
ABC Radio Merges With Citadel
NBC To Offer Shows On-Demand Via New Digital Set-Top
Some Blogs Prove Ad, Media News Hogs
MediaDailyNews - Tuesday, Feb. 7, 2006
ABC Scores Super 'Live' Ratings, Same Day Too, In First Ever DVR Bowl
Applebee's Signs On To Advertise On Oxygen Network's VOD
With No Rival Bids In Sight, VNU Pauses To Consider Buy-Out Offer
Deloitte: Advergaming's On The Cusp, IPTV's Not
NBC, TV Guide Join For Olympics
Telecom Consultant Gives Mixed Outlook On IPTV
Bravo Plans Broadband Channel Aimed At Gay Viewers
Bud, FedEx, Ameriquest Win Super Ad Bowl XL
The Consumer: We're Bowled Over, Again
MediaDailyNews - Monday, Feb. 6, 2006
EBay Begins Auctioning Ad Time For Popular Online Video Site
'The Donald' To Guest Star On NBC's 'Deal or No Deal'
Merrill Lynch Initiates Havas With 'Neutral' Rating, Says Aegis Takeover Is Risky
'Caveman' Takes 'Refrigerator' In Ad Bowl Competition -- Or Did It?
Newsweek: News Corp. Plans Channel To Rival CNBC
Brandtique Of The Week: 'Extreme Makeover: Home Edition'
Product Placements Of The Week
CBS Doesn't Waver, Picks Up Another Sweeps Night Win
Weeks Rises At Starcom Entertainment
More Investors Tune Into Sports, News Radio
Hyundai Taps dRM DDB
MediaDailyNews - Friday, Feb. 3, 2006
Radio's Frequency Becomes Less So In '05: Ad Sales Turn Flat, Auto Slides
Taylor Nelseon Sofres Rises On Takeover Spec
Interpublic Tinkers With New Media Lab
Billionaire Investor Warren Buffett Expands Portfolio, Adds Kids TV Show
Latecomer Magnolia Pictures Snags Super Bowl Spot At 30% Discount
NBC To Launch Online Battle-of-the-Bands Reality Series
Jane Sans Jane: Relaunched Mag Focuses On Today's Twentysomething Woman
'Grey's Anatomy' Breaks Two-Tenths Barrier, Shows A DVR Bump
Now It's A Go: ABC Gives Green Light To GoDaddy's Super Bowl Spot
Mag Bag: Time's 'Reality,' Vogue's 'Wynn,' MPA Goes Back To School
MediaDailyNews - Thursday, Feb. 2, 2006
William "Bill" Croasdale, Dead At 77
King Of Beers Becomes King Of Content, Uses Super Bowl To Launch Direct-To-Consumer Channel
Harrah's Reportedly Taps Horizon For Media
Kagan: Cable Surpasses A Third Of TV Ad Sales Market
Outdoor Channel Restructures Ad Sales, Hires Mediaedge:cia's Nocerino
CBS Goes From Free To Fee, New Twist In Broadcast Bypass Strategy
Desperation Play: ABC Uses 'Housewives' To Launch 'Brian'
NHL Goes Hollywood, Taps William Morris
Google Sales Chief Hints At Expansion Into TV, Other Media
Monthly Food Magazine Makes Its Debut
GoDaddy: Still A No-Go In Super Bowl, May Be A No-Show
New York Times Sets National Sports Mag
EchoStar Brings Lifetime Back To Life
Time Warner Profit Message: Take That, Carl Icahn
MediaDailyNews - Wednesday, Feb. 1, 2006
Time Warner Posts Strong Earnings
Magna Warns Of Political Ad Boon, Tells Clients To Be 'Flexible,' Lock Up Media In Key Markets
Google Places 'More Focus On Advertisers,' Adds New Ad Formats
ESPN To Stream Super Bowl Ads
NBC Universal Ramps Up Its Stations' Web Sites
Mediaedge:cia Employs New HR Chief
Universal-McCann Taps Fletcher As Com Planning Chief
Discovery Holding Puts Accent On Health, Place-Based Media
Electronic Publisher Backs Old Line Medium: Print
CBS Radio Snags Jim Cramer
'WWE Raw,' 'Monk' Drive Cable Ratings
The Consumer: We're Bowled Over, Again
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