- MediaDailyNews - Tuesday, April 30, 2019
- Google Develops New Safeguards To Prevent Unauthorized Ad Inventory
- MRC To Overhaul Invalid Traffic Guidelines, Will Introduce A 'Decision Rate'
- TV Upfront Projected Up 2.5%, Digital Video Will Rise 20%
- 'New York Times' Newfront Touts New Ad Targets, Food Festival
- Verizon Focuses On Traffic As Metric, Not Search Engine Position Rankings
- Viacom To Launch Channels On Pluto TV May 1
- Study: Consumers Plan To Up Their Spending For Mother's Day
- Sorrell's MightyHive Sets Sights On Latin America
- Why Brands Still Face Challenges Bringing Programmatic In-House
- A Safe Bet: TV Networks Gain With Legalized Sports Gambling
- Vice Media Restructures, Folds 'Noisy,' 'Broadly,' 'Tonic' Into Flagship Site
- Quiz Show Disruptor: Is This Guy Ruining 'Jeopardy'?
- MediaDailyNews - Monday, April 29, 2019
- Bing Ads Becomes 'Microsoft Advertising,' Rolls Out New Products
- 'Endgame' Hits Massive Box Office Records, With Modest TV Ad Spend
- Marketers To Average $18M On Digital Video This Year
- The Massive Multiplayer Online Role-Playing Massacre
- Microsoft Bing Ads UI Gets 'Massive' Upgrade, Better Access
- By 2020, Esports Could Strike Out Major League Baseball
- Spotify Passes 100 Million Premium Subscribers
- Release Of The Mueller Report Gets Ratings Bump
- Why Brands Still Face Challenges Bringing Programmatic In-House
- Older Companies' Message To Netflix: We Want Our Shows Back
- MediaDailyNews - Friday, April 26, 2019
- Top Media Buyers Allege Networks Lied -- And Stole From Them -- In Last Year's Upfront
- TV Still Dominates Upfront Dollars, But Digital Media Makes Inroads
- Snap To Launch Select, New Ad Endeavor
- Spending For Mom To Reach Record $25B
- Verizon's Ad Fellows Program Aims To Diversify Marketing Biz
- Tremor Video DSP, RhythmOne Team To Launch Private Video Marketplace
- Netflix Issues $2.2B In Junk Bonds In Debt-Fueled Content Push
- Amazon Could Ramp Up Private-Label And Ad Business To Offset Slowing Growth, Studies Show
- From Duopoly To Trilogy -- Why Is Amazon Not Taken More Seriously?
- Podcast Firm Cadence13 Launches Originals Division
- Google Apps And Utilities: Merkle's Search Campaign Alternatives
- Bridging The Brand Loyalty Gap
- Report Finds Marketers Still Lack Necessary Media Skills
- Presented For Your Entertainment: Chicago Violence On CBS
- MediaDailyNews - Thursday, April 25, 2019
- OpenAP Starts Premium Video Marketplace For Linear, Digital Video
- Scenario Project Finds The Future Isn't What It Used To Be, The Car May Be TV's Next Big Daypart
- Disney Spends $14 Million Plugging 'Endgame,' Overwhelms Pre-Sale Ticket-Buying Sites
- Ads Served Near Rape Among Most Common Brand-Safety Violations
- IAB Europe Updates Transparency And Consent Specs
- Blockchain-Based Brave Launches Digital Advertising Model For Desktop
- ABC Turning Over Two Nights Of Prime Time To NFL Draft
- Facebook Braces For Billions In FTC Fines
- Networks Find Younger TV Viewers In Traditional, Streaming Venues
- Connecting With The Global Market: Q&A With Kantar's Heath Greenfield
- OMD US 'Flattens' Organization, Eliminating Regional Presidents
- Trustworthy Accountability Group Reaches Milestone With 500th Member
- MediaDailyNews - Wednesday, April 24, 2019
- Supreme Court Weighs Citizenship Question
- Report Reveals 86% Of European Brands Have Shifted Programmatic In-House
- IAB Tech Lab Replaces Interactive API
- Esports Sponsorships Rising, Non-Game Brands Enter The Space
- The Return Of The Full-Service Agency Model
- Advertising Signposts For The Cannabis Industry
- 'Axios' Hires Emily Allen To Lead Branded Content Studio
- Epic Battle To End All Battles Nears On 'Game Of Thrones'
- Curated CNN Channel Added To Pluto TV Lineup
- Verizon Deal Promotes YouTube TV's Goal: More Market Share
- Mueller Report Challenges TV Ad Creatives - And Fox News
- Starcom On Alert As Novartis Calls Global Media Review
- MediaDailyNews - Tuesday, April 23, 2019
- Nielsen Rejects Citizenship Question Before Supreme Court
- Connected TV CPMs, Advertising Rise
- Study: TV Marketers Have Receptive Audience In 50+ Demo
- Legacy Media Companies To Hit $4.9B In Digital Revenues
- Agency Veteran Zach Rosenberg Hangs Out His Own Shingle
- Nativo, MNI Targeted Media Partner To Expand Branded Content For Advertisers
- Transparency For Leads In Open Exchange Boosts Publisher Count Past 500
- Watching Ads Verified By Facial Recognition Earns Moviegoers Free Ticket
- Disney+ And Netflix Reshape The Coming Streaming Wars
- Disruptive Media World Plays Havoc With Industry Stocks
- Washington State Privacy Proposal Likely To Fail
- A New Paradigm In Human-Supervised Machine Learning
- Should You Launch A Branded Podcast?
- MediaDailyNews - Monday, April 22, 2019
- Crossmedia Takes The High Ground, Launches Cannabis Media Division
- Turner Leaves Open AP Consortium
- Spotify, Oracle Data Cloud Partner To Let Marketers Target Auto Buyers
- Growing Like Weed, Cannabis Retail Ad Spend Soars 23%
- Ad Pros Report Personal Decline In Social Media Usage, Cite Data Concerns
- Earth Day Meets The Billboard Industry
- Search Analytics Tool Moves Into Financial, Investor Markets
- 'Jeffersons,' 'All In The Family' Caught Up In Remake Mania
- Congress Urged To Ban Use Of Data For Voter Suppression, Discrimination
- Future Of Media Study Finds Print Is Thriving
- Media-Marketing M&A Deals Slow In Q1
- DoubleVerify To Announce Further MRC Accreditation
- Disney+ Streaming Faces Distribution Challenges
- MediaDailyNews - Friday, April 19, 2019
- NBCU Leads New Olympic Sales Efforts For 4 Olympic-Paralympic Games
- Consumers Open To Ad-Supported OTT Offerings
- 420 Reasons To Target Cannabis Users Vs. CBD Users
- Cannabis: Growth Engine Or Sideshow?
- Why I Left The ARF
- Report: MoviePass Dramatically Reduces Subscribers
- 'Washington Post Magazine,' 'NY Times' Creatively Highlight Climate Change
- Is Ad Fraud Inevitable?
- Factual Launches Location-Based Measurement Intelligence Solution
- Google Brings YouTube To Amazon Devices, Resolves Dispute
- Media-Marketing M&A Deals Slow In Q1
- Is Trump Coverage Just An Extended Infomercial?
- Publishers Need To Adapt To Programmatic Future
- McCann Worldgroup Retains Title As Most Effective Agency Network
- Verizon Media Opens 5G Studio In LA, Drives Content Innovations
- MediaDailyNews - Thursday, April 18, 2019
- 'Trust' Emerges As New Ad Metric, Becomes Media-Buying Factor
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This Year
- Google Advertiser Sues Over Alleged Overbilling
- Peak Gaslight
- Fraudulent Apps Skyrocket, Brands Must Adopt Safeguards
- HBO's 'Thrones' Underscores Power Of Live Viewing
- Netflix Original Programming Tops Its Licensed TV Content
- 'Colbert' Maintains Lead In Viewers Overall, Slight Edge In 18-49, Over 'Fallon'
- Influence And Superpower: The Prime Of Miss Gayle King
- Philo Taps SpotX For Programmatic Monetization
- MediaDailyNews - Wednesday, April 17, 2019
- 'Reporter's' Notebook: ARF Conference, Day Two
- UM Taps Blue Box CMO Chuipek As Global Chief Client Officer
- Masters Earns Strong Ratings, Higher Ad Revenues With Tiger Woods' Win
- It's The Money, Stupid
- Buttigieg Brand Heats Up Despite Chilly Response From Right-Wing Websites
- Omnicom Folding Programmatic, Search Specialists Into Main Media Brands
- 'Game Of Thrones' Ratings Were Respectable, But Not Epic
- Supreme Court Ruling On Profanity Could Impact Traditional TV
- What Ads.txt Files Tell Marketers About Amazon, Facebook, Other Companies
- Netflix Consolidates Marketing Under Content Chief Sarandos
- The Advantages of Bilingual Advertising