MediaDailyNews Editions for November 2020
MediaDailyNews - Monday, Nov. 30, 2020
Havas Media Wins Consolidated JDE Peet's Assignment
Top Conservative News Sites Experience Audience Erosion Leading Up To Election
Only In America: TV Series Spurs National Mania For Chess
NYIAX Growth Skyrockets, Driven By OOH, Video Inventory Partnerships
Turns Out Context May Be King, After All
The Grinch Bots That Stole Christmas, Walmart Accused Of Allowing Them
Patagonia's Message About Fixing The Climate Crisis
A Vaccine Won't Reverse The Digital Tsunami For Brands
Sad State Of Basic Cable, Part 2: It's All About Streaming
The QR Code Also Rises... For Now
MediaDailyNews - Friday, Nov. 27, 2020
WeWork Does What It Loves, Strikes Digital OOH Ad Network Deal
Only In America: TV Series Spurs National Mania For Chess
JibJab's Had It: '2020, You've Got to Go!'
NFL's Regular Season Is Down 9% In Nielsen Ratings, Pandemic Issues Cited
Facebook Partners With BBB, Enforcing Its Advertising Policies
'The Mandalorian' Gives 'A New Hope' To A Younger Generation
Report: Social Channels Are Critical To This Year's Holiday Marketing
ViacomCBS Selling Simon & Schuster For $2.2 Billion
'The Boston Globe' Brings Back 'Subscribe Sunday' Campaign
Facebook, Twitter Urged To Combat Misinformation Before Georgia Runoff
Senate Committee To Vote On Trump FCC Nominee Who Wants To Regulate Social Media
Mondelez Taps MediaMonks To Manage Its Global Tech Infrastructure
MediaDailyNews - Wednesday, Nov. 25, 2020
Demand Climbs Just 0.7% In October, Top Ad Categories Driving Growth
YouTube Temporarily Bans OANN For Posting COVID-19 Cure Video
U.S. TV Ad Spending Forecast To Decline 2.8%, Better Than Originally Projected
Ford Hires Ebay Exec As CMO
PMG On A Hiring Spree Following Series Of New Client Wins
On HBO Max, The Case Of The Drunk Flight Attendant
Interest Spikes For 'Cognitive Computing,' 'Customer Advisory Board,' 'Brand Protection'
Marketing Economy Recedes To Pre-2018 Levels: 5.9% Expansion Forecast For 2021
You Said, 'Why Public Broadcasting?' I Still Say, 'Why Not?'
KC Crain Named CEO Of Family-Owned Media Company
U.S. Brands Pay Social Media Influencers About $13,153 A Year
MediaDailyNews - Tuesday, Nov. 24, 2020
Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even Faster
Mondelez Expands Partnership With Publicis Groupe
GroupM Agencies Dominate New Business Through First Nine Months Of 2020
Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning Tool
T-Mobile Ramps Up National TV Marketing Amid Packaging Changes, Cable TV Network Disputes
Sad State Of Basic Cable Today: In A Word, Ridiculousness
Gov. Cuomo Wins An Emmy - Is That Why 'The Apprentice' Star Is So Angry?
Ad Council Launches Massive Vaccine-Focused Campaign
Comcast Extends Data Caps Throughout Country
Netflix's 'Queen's Gambit' Series Sets Viewing Records, Chess Set Sales Rise
31% Of U.S. Broadband Homes Own 4 Or More OTT Services, Double A Year Ago
MediaDailyNews - Monday, Nov. 23, 2020
Citing '96/4' Rule, Industry Execs Predict A CTV Ad Surge
Comscore Strikes Deal With Mobile In-Game Ad Company Anzu, Stock Soars On Monday
Acxiom Taps Cadent For Data Activation Across Advanced TV, Indexed Linear
Only Scrooge Would Say Humbug To Christmas Angel Dolly
If You're Among The 43% Losing Sleep, Have An Extra Helping Of Tryptophan This Week
A Startup Pays Consumers For Privacy-Compliant Data It Sells To Brands
Improving Agency-Client Relationships In The Post-Pandemic World
FTC Wants To Question Stephen Bannon Over Cambridge Analytica
MediaDailyNews - Friday, Nov. 20, 2020
Marketers Unveil Code Of Consumer Data Ethics, Literally
Horizon-TikTok Deal To Focus On Campaign Opportunities For Clients
YouTube Puts Ads On Non-Partner Videos, Sans Payment To Creators
How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead
GroupM Predicts The 'Big Shift' Likely To Shake Up Many Ad Categories
TV Must Retool Now: Lessons Not Learned By U.S. Automakers In '70s
'Online Video,' 'Conversion Funnel' Soar
New 'Saved By The Bell' Makes Me Wanna Screech
Pandemic Hasn't Led To Pent-Up Demand For Fall TV Shows
Jay Askinasi Rejoins Publicis Groupe As U.S. Growth Officer
'BuzzFeed' Acquires 'HuffPost,' Peretti To Run Combined Company
MediaDailyNews - Thursday, Nov. 19, 2020
It Takes An Anthropologist: Why Marketers Need To Study 'Digital Villages'
Nielsen To Launch Identity Graph ID Measurement System In 2021
Brewer Lagunitas Taps Canvas WW As Media AOR
Amazon Set To Shake Up Pharma's $1.3 Trillion Universe
Segment-Of-One: Is Complexity Out Of Control?
CEO Switch At Novus Media As Rios Succeeds Murphy
WPP Agencies To Use Anzu.io Platform For Online Gaming Ads
How Has Covid Changed Consumers? GroupM Has A Map To Help You Understand It
Team Coco Leaves TBS For HBO Max: What's Left For Late Night?
Big Increase In Conservative Sites Publishing Fake News About Voter Fraud, Election
MediaDailyNews - Wednesday, Nov. 18, 2020
Dawn Adds Barter Media Independent Active International To Portfolio
This Just In... IPG Mediabrands Brings NewsGuard To U.S. Media Buys
Mediaocean Automates Local TV Pre-, Post-Buys
ANA: We're Still Mostly Caucasian, Especially At The Top
YouTube Launches Audio Ads, Music Lineups For Brands
Facebook Data Breach Settlement Moves Forward
Typos In Brand Messages Usually Mean Fraud, Security Firm Warns
A Third Of Marketers 'Clueless' About Apple's DFA Protocol, Most See Negative Impact On Mobile Ad Spend
Twitter Intros Fleets: Tweets That Disappear After 24 Hours
Twitter CEO Suggests Giving Users More Control Over Algorithms
Can You Guess How Many Instagram Influencers Live In Wyoming?
MediaDailyNews - Tuesday, Nov. 17, 2020
The Industry's Greatest Identity Challenge May Be How To Identify It
GroupM Finds Consumer Confidence Plummets During Pandemic
If It Quacks Like A Lame Duck, It's Probably Just For Quacks
Google Encourages Advertisers To Use Broad Match To Improve Performance
Mickey Mouse Outfit: A Tale Of Two Disneys
Cinemark Strikes Deal With Universal To Shorten Theatrical Window
Bob Guccione Jr. Returns To 'Spin' Magazine, 'Hungers For The Day' Of Social Media Attacks
MSNBC's Gratis Gap Product Placement: Steve Kornacki's Slacks
MediaDailyNews - Monday, Nov. 16, 2020
Mindshare Named 'Media Agency Of The Year' For Second Consecutive Year
OMD Awarded Media AOR For Georgia-Pacific's Consumer Brands
LinkedIn Reports Inflated Metrics, Led To Overcharges
It's No 'Bull': TV Has COVID Fever!
How Many Polls Does It Take To Screw In A Lightbulb?
Trump Allies Reportedly Eyeing Newsmax TV Acquisition
Covidgraphics: New Pandemic Segmentation Clusters Consumers Psychographically
'Amplified Intelligence' Accelerates: 'Copy,' Too
Turkey Fines Google For Online Search Dominance, Gives 6-Month Deadline To Make Changes
Citi Celebrates Transgender Awareness Week
DDB Worldwide Creates New Gaming Agency
Industry to Establish Ad Metadata Standards
What 2020 Election Polls Might Indicate About Consumer Research
Hyundai Partners With Spotify For Elantra Activation
« Previous Entries