MediaDailyNews Editions for May 2018
- MediaDailyNews - Thursday, May 31, 2018
- Google Streams Programmatic Audio Ads In DoubleClick
- NBA Launches Augmented Reality For Playoffs
- Rise And Fall Of Roseanne Is Year's Top Story In Television
- Dolan Family's Ad Metric Company Launches TV Attribution Index
- Teenage Wasteland: How Facebook Became An Also-Ran In The Teen Social Media Race
- There Are Some Things More Important Than Nielsen Ratings
- Murdoch: Ad-Supported And Ad-Free Hulu Options 'Empower The Customer'
- GDPR, Upfronts Face Long-Term Consumer Data Issues
- Search Is Back, And It's Eating Display's Lunch
- Clinch, Tapad Partner To Boost Scalable Video Personalization
- SeaChange Launches Suite Of Video Ad-Tech Tools
- AT&T CEO Talks Media Mergers, New Ad Models
- Data's Downside: Suppressing An Appetite For Risk
- What Finance Brings To The Blockchain Marketing Conversation
- MediaDailyNews - Wednesday, May 30, 2018
- ABC Cancels 'Roseanne' After Barr's Racist Remark
- Sorrell's New WPP: S4 Capital
- Majority Of Ad Execs Plan Converged TV/Video, But Buy It Separately
- Dentsu Aegis, Index Exchange Partnership
- MDC Partners Says 'Yes' To New Specialist Network
- ABC Cancels 'Roseanne' Just Before Upfront
- 'Solo' Jets Into Movie Theaters, But Disappoints At Box Office
- LiveRamp Quality Data-Scoring Initiative Launches With First Partner Lucid
- Macy's Selects Spark Foundry As Its New Media Agency
- No Media For Old Men? Sorrell Comeback Priorities Are Tech, Data And Content
- Accenture Gets Blowback From Agency Groups For Launching Programmatic Practice
- 'Roseanne' Has Short Second Life -- By The Numbers
- The Upside Of GDPR: Consumers Boost Sentiment, Purchase With Brands That Protect Them
- Streaming Services Trounce Pay TV
- Streaming Video, OTT Driving Value For Tech And Entertainment Firms
- RPM Agency Leads Majestic Star Casino & Hotel Into Blockchain Campaign
- Entertainment Company Uses Emotions To Grow Annual Revenue
- Bing Ads In-Market Audiences Rolls Out In U.S.
- MediaDailyNews - Tuesday, May 29, 2018
- Get Woke: Time Spent With Media Approaching Total Awake Time
- ESPN+ Gets Into Esports With 'League Of Legends' Deal
- Leguizamo's NGL Collective, YoAmo Partner In Bid To Attract Advertisers
- European Union Ambassadors Endorse Search Engine Snippet Copyright Rule
- Lionsgate TV Revenues Up, Starz's Subscribers Dip
- Roku Stock Up Sharply, Eyed By Netflix?
- Disney Must Ponder If The Dismal 'Solo' Debut Is A Stand-alone Falter
- Google, Facebook, Instagram, Twitter Refresh Political Ad Guidelines
- Sorry Ads, Indeed
- Streamers Dominant In Customer Satisfaction
- As Netflix Becomes Most Valuable Media Company, Will Ads Follow?
- How Brands, Media Planners Miss Out On Mid-, Lower-funnel Auto Campaign Strategy
- Can Accenture Both Buy And Audit Media?
- MediaDailyNews - Friday, May 25, 2018
- Only A Third Of Consumers Opting In To GDPR Compliance
- Media Buyers: GDPR Will Make 43% Of Consumer Targeting Data Unusable
- Microsoft's Nadella: 'Privacy Is A Human Right'
- Creative Agency Mekanism Launches Media Practice
- P&G's Effort To Stem Advertising Waste
- Group Files First GDPR Complaints Against Facebook, Google
- Most Of TV Chooses To Ignore Memorial Day
- The Royal Wedding, Viewed Everywhere
- Oath's RYOT Studio Rolls Out Branded Video Content Programs
- Vevo To 'Phase Out' Owned And Operated Platforms
- Sadoun And His Team On What Drives Marcel
- The Levy Solution: Spend 5% Of TV Budgets On Audience-Based Delivery
- GDPR Enforced: Marketers See Consumer Data As Biggest Challenge
- Consumers Aware Of Data Compliance Outreach, Generally Opt-Out
- Magazine Media Audiences On Mobile Web And Video At Six-Month High
- Maurice Levy Has Not Left The Building
- 'Colbert' Leads In Late-Night Viewers For 2017-18, 'Fallon' Tops in 18-49
- Younger TV Viewers Are Big Out-Of-Home TV Watchers
- MediaDailyNews - Thursday, May 24, 2018
- Publicis Unveils AI Platform 'Marcel'
- Finger Lickin' Good: KFC Serves Its $234 Million Media Business To Wieden+Kennedy
- Accenture Interactive Launches New Programmatic Offering
- Comcast Confirms Bid For Fox Businesses
- IAB Proposes Framework To Standardize Targeting Data
- NBCU Is Top TV Spender In 2018, Netflix In Fourth Place
- Best And Worst Shows Of The Just-Ended 2017-18 Season
- Here's The Pitch: Sports Radio's Share Scores Highest Season Opening*
- Turner's Boomerang Reboots Some Cartoon Icons
- More TV Data? You Can't Handle The Data!
- Facebook Adds Admin Support To Make Platform Safer
- Voice Is The New Black
- MediaDailyNews - Wednesday, May 23, 2018
- Fiat Chrysler Puts U.S. Media Assignment In Review
- PHD Wins Global HSBC Media Account
- Nielsen Adds YouTube TV To Local Ratings
- Sinclair, And Present Danger: Exploiting America's Trust In Local TV News
- Will Less Clutter, Shorter Commercial Pods Matter?
- Nielsen Digital Content Ratings To Incorporate Xumo Viewership
- VAB Launches Ad Campaign Promoting TV Commercials For Digital Startups
- NBC Wins Another Season In 18-49, CBS Tops In Total Viewers
- Obama Deal Sparks Netflix Boycott Movement
- Netflix Seeks 'Higher Ground' With Obamas
- MediaDailyNews - Tuesday, May 22, 2018
- Price For TV Networks With Fewer Ads? A Modest 7% Premium
- DAA Creates Icon To Disclose Political Opposition Ads
- Six-Second Video Ads Explode In Popularity
- Facebook To Group Publishers' Content With Politically Leaning Ads
- Tremor Video DSP To Launch Geo-Behavioral Targeting Solution For OTT
- Media Buyers Split On TV Ad $ Shift To Digital, Anticipate Strong Demand This Upfront
- New Consultancy/Agency Seeks To Break Down 'Pain Points'
- Streaming Services Sneak Onto Upfront Stages
- Did GroupM's Programmatic Tax Stats Just Make The Case For Blockchain?
- Starbucks Dominates Mobile Payments Market
- American Express To Review Global Media Account
- Picture-Perfect Royal Wedding Was Made For TV
- Home Entertainment: Streaming Rises, But Rentals Drop
- Premium TV Prospects? Define TV And Premium
- Battle Lines Are Drawn As WPP Stakeholders Take Sides
- MediaDailyNews - Monday, May 21, 2018
- Facebook Builds Platform For Branded Content Campaigns
- Another GroupM-er Goes To The Supply-Side, Pangis Named NCC Chief
- It's Settled: Here's The Best Case For Blockchain In Digital Media Buying
- Facebook Spends Nearly $23M On TV Ads To Combat Data Breach
- Adobe Adds Advertising Analytics For Paid Search
- Mediabrands Folds Society, Ansible Under Reprise Banner
- Has Data-Driven TV Advertising Reached An Inflection Point?
- Nielsen Ratings Are Dead -- Long Live Audience-Targeting Capabilities?
- Success Of Streaming Bundles Suggests Cord-Switching, Not Cord-Cutting, Is Growing
- ANA Receives Coveted President's Award For Its Work On Media Transparency
- CNN Digital Tops All Rivals In April In Audience Reach
- 'Middle' Marches On: Farewell To One Of TV's Best Shows
- Lawyers Can Make Compelling TV
- MediaDailyNews - Friday, May 18, 2018
- Nielsen To Add Time-Shifted Viewing Metric To Local TV
- Google Requires Parallel Tracking In AdWords, Warns When Web Pages Are Unsecured
- Telaria Confirms 100% Fee Transparency For Publishers
- Facebook Partners With Think Tank To Stop Election Meddling
- Facebook's Holy Trinity: Fake, Porn, Hate
- YouTube To Launch Music Subscription And Premium Video Service
- What's The Value Of Consumer Data (To The Consumer)?
- iHeartMedia Develops Digital-Like Analytics Suite For Broadcast Radio
- Facebook's Trust Crisis: The Real Impact On Advertisers
- Pay TV Providers Endure Subscription Losses, Internet TV Grows
- Answers To Some Great Questions About Outcome-Based TV Ad Selling
- Marketers Face Mass Adoption Of Voice Assistants: IAB Report
- CW Adds A Prime-Time Night, 'Charmed' And 'Roswell' Return
- ABC Adds Augmented Reality For The Royal Wedding
- Non-Sports TV Packages May Be The Next Wave In Cord-Cutting
- Cancelled Shows Are Conveniently Forgotten During Upfront Week
- What Shoppers Find 'Creepy' About Personalized Ads
- MediaDailyNews - Thursday, May 17, 2018
- CBS Upfront: New Data Product, No Commercial Load Adjustments
- Google Delays Silencing Video Ads In Chrome
- Bing Bans Cryptocurrency Ads
- Pivotal Upgrades 2018 Ad Expansion To +4.8%, Even More If China's Ad Exports Are Factored
- Wieser More Optimistic In Updated 2018 Ad Forecast
- Major Corporate Moves At CBS, Fox
- Kimmel Upfront Monologue Upends Entire Network TV Ad Model
- The Benefits Of A Shrinking Ad-Tech Landscape
- Wibbitz Opens AI Video-Creation Platform To Brands And Agencies
- GDPR Opens A New, Better Chapter For Digital Marketing
- Podcast: Sargi Mann, Havas Media Group, On Innovation And Staying Relevant
- 'Entertainment Weekly,' Dove Launch Augmented Reality Peel-Off Cover Campaign
- Media Mergers Are In Flux
