The Upside Of GDPR: Consumers Boost Sentiment, Purchase With Brands That Protect Them


While much of the focus on the EU’s new General Data Protection Regulations (GDPR) has been on the downside for brands, including the costs associated with privacy compliance and the loss of identity and behavior data targeting, Paris-based Capgemini fielded research to evaluate the upside.

The study, which surveyed 6,000 ...

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