• by Alex Weprin , May 30, 2018

Ad-technology company Clinch and  identity-driven marketing technology company Tapad have inked a deal to bring Tapad’s Tapad Graph to Clinch’s personalized video ads.

The result? Marketers will be able to combine the identity-driven data of the Tapad Graph with Clinch’s personalized video technology to deliver more targeted advertising that can factor in location, interests and time of day, among other factors.

With consumers increasingly watching more content across multiple devices, while also expecting more relevant advertising, a number of marketing firms have been striking deals to enhance their data graphs and personalization capabilities.

Terms of the deal between Clinch and Tapad were not disclosed.