- MediaDailyNews - Friday, Sept. 28, 2018
- Feds Probe Agencies Over Media Transparency
- Media Trading Probe Affects Agency Stock Market Trading
- 2019 Forecast: TV Ads Decline 4%, Digital Growth Soars 18%
- Time For Men In The Ad Business To Grow Up
- Xandr: Making Advertising Matter Will Take A Community
- New TiVo OTA Aims At Growing Crowd Of Over-The-Air Viewers
- OOH Sports TV Viewing Big Among Millennials
- Nike's Kaepernick Campaign Scores With Key Audience: Urbanites
- Brite Media Revamps Under New Leadership
- AdMore's Condon Named CRO, Comcast Spotlight
- Banking The Future On Short-Form Video Ventures
- 5 Reasons To Start Taking CTV Seriously
- Sorrell's S4C Floats Today
- MediaDailyNews - Thursday, Sept. 27, 2018
- TV Stations' Consortium Launches Programmatic TV Ad Effort
- NFL Fumbles Start Of New Season, Fox Has Greatest Ad Exposure
- Fox Selling 39% Sky Stake To Comcast
- Google Metric Measures Impact Of Video Ads On Search, Earns MRC Accreditations
- Is Apple Being Too Careful About TV/Movie Productions On OTT Platforms?
- Advertisers Encouraged To Buy Facebook, Messenger Stories
- Nielsen Expands Total Audience To Local TV
- Accenture Interactive's MXM Raids Publicis.Sapient
- Pluto TV To Roll Out 8 New Streaming Channels
- Can Amazon Become The #1 Ad Platform?
- MediaDailyNews - Wednesday, Sept. 26, 2018
- WPP Combines Y&R With VML
- AT&T Restarts Ad Business With New Company: Xandr
- Nielsen Expands Total Audience To Local TV
- Google Will Allow Certified Cryptocurrency Ads In U.S., Japan
- IBM Launches Watson-Based AI Platforms For Advertising, Marketing
- Vox Media Adds New Podcasts, Sponsors
- Google Metric Measures Impact Of Video Ads On Search, Earns MRC Accreditations
- Did You Hear The One About The POTUS Who Walked Into His Own Joke?
- AT&T Sees Investment In HBO As Profitable
- Publicis Groupe's Leadership Model Hits Poland
- CBS Taps Richard Parsons As Interim Chairman
- OAAA Taps Industry Icons, Young Guns To Support OOH
- Pain Redefined: Watching The New 'Murphy Brown'
- MediaDailyNews - Tuesday, Sept. 25, 2018
- Nielsen Integrates 'Viewability,' Fraud Filtration With Digital Ad Ratings
- Nielsen To Begin Measuring Audio Diaries Monthly
- Search, Social To Drive 67% Of Ad Growth By 2020, Zenith Estimates
- NBC's Greenblatt Officially Departs, Telegdy And Cheeks Become Co-Chairmen
- In Reversal, IAB Says Congress Should Consider Privacy Legislation
- Improving Viewer Experiences Will Be Key For The Future Of Video Ads
- Data Shows Pandora Fastest-Growing Audio Market Player: +45%
- Viewability And Fraud Show Progress, Mobile Video Still Risky
- Only 22% Of App Publishers Understand Header Bidding
- Adobe, Microsoft, SAP Launch Open Data Initiative
- With OTT On The Rise, Companies Look To Deals To Grow Globally
- Millennials Prefer Subscription Streaming, Mobile Devices To Linear TV
- New For Fall: Despite 'Million' Flaws, Show Is OK Anyway
- CIAA Unveils 'Live The Legacy' Campaign For Hoop Season
- Mindshare Hires First Global Strategy Officer
- MediaDailyNews - Monday, Sept. 24, 2018
- Ad Council Undergoes Massive Makeover
- A+E Touts Revenue Gains For 'Outcome-Based' Guarantees
- WPP's Johan Boserup Returns To Omnicom
- Adobe Debuts Virtual Analyst For Analytics
- Startup Pays Consumers To Look At Ads, Finds Supply Outstrips Demand
- Analysts: Disney Is Better Off Without Buying Sky
- Live Streaming Video Still Key For Media Companies, Marketers, But Challenges Remain
- NBC Entertainment Chief Robert Greenblatt Expected To Depart
- SiriusXM To Acquire Pandora In $3.5B Deal
- Conde Nast Launches Women's Video Network
- 6 Digital Secrets Challenger Brands Use To Drive Growth
- More Digital Video Ads Are Coming - How Will They Impact Ad Fraud?
- Dataxu Launches Unified Buying Solution For Linear, Connected And Addressable TV
- Murdoch Was An Observer As Comcast Beat Disney For Sky Control
- The Democrats Have A Brand Problem
- Minute Media Acquires 'Mental Floss,' Focuses on Growing Millennial Base
- MediaDailyNews - Friday, Sept. 21, 2018
- Political TV Ads Increase After Kavanaugh Assault Allegations
- Facebook Ad Spending Rebounds, Return On Ad Spend Does Not
- MDC Partners Explores Possible Sale
- Publicis Media Strengthens Global Commerce Offering
- Sling TV Signs With Nielsen
- Adobe Is Acquiring Marketo For $4.75 Billion
- NFL Regular Season TV Ratings Dip
- Hulu: Ads As Wretched As Plot Of 'The First'
- ESPN+ Streaming Service Tops 1 Million Subscribers
- OTT Dominates Digital Video Ad Views
- Has OTT Advertising's Time Arrived?
- Omnicom, MAD Network Test Ad Blockchain Platform
- MobiTV Adds 90 Networks For App-Based Pay TV
- BuzzFeed Shopping Guide Is 'Editorial,' Not 'Advertising,' Industry Watchdog Says
- Should Poor NFL Teams With Low TV Ratings Be Demoted?
- MediaDailyNews - Thursday, Sept. 20, 2018
- MRC Releases 'Content-Level' Brand Safety Guidelines
- U.S. Ad Market Expands 6.1% In First Half, 2018 Poised To Break $200 Billion Mark
- Interpublic Finds Machines Perform Better Than People In Campaign Management
- IBM Creates Technology To Identify Bias In Machine Learning
- Revcontent Pushing To Rid Industry Of Sexually Explicit Advertising
- Enter Stage Left: Progressive Sites Proliferate Too
- Analyst: Viacom Is Stuffing Ads In TV Shows
- VAB: TV Fosters Stronger Connections Than YouTube Among Millennials
- The Trade Desk, IMA Adjust To Living In A Digital World
- Amazon's Forecast $4.6B In U.S. Ad Revenue Gives Marketers Reason To Increase Bids
- NBCU To Debut Kelly Clarkson Talk Show In 2019
- New For Fall: 'Manifest's' Destiny Could Be Success For NBC
- Facebook Beefs Up Security For Political Campaigns
- Accenture Interactive Launches First African Design Studio
- MediaDailyNews - Wednesday, Sept. 19, 2018
- Amazon Joins Digital's 'Big 3,' Displaces Microsoft
- ARF Taps Levi's Murrer As New Chair
- Emmys Hit New Viewer Low
- Emmy Awards Were A Drag, But They Get A+ For Diversity
- TV Networks Ramp Up New Season Promos
- UM, Zenith Lead The Pack In Forrester Media Agency Study
- 'High Times' IPO Backed By 6,000 Investors
- Rewatching 'The Beverly Hillbillies'
- Ad Council Takes New Tack With Latest Anti-Bullying Campaign
- Sinclair Hires Jeff Carroll, Former NBCU Marketing Executive
- Why Ads.txt Adoption Is So Important For In-App Ads
- MediaDailyNews - Tuesday, Sept. 18, 2018
- Specs Issued For Political Ad Icons
- MediaCom Is Tops In New Business For The First Half Of 2018
- Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format
- Hulu Launches Major Brand Campaign During Emmys
- Video Platform SpotX Claims Total Anti-Fraud Compliance
- Does Pre-Season Buzz Really Matter?
- Connected TV Increases Digital Video Impressions
- Agency-Client Trust Levels Hit A New Low
- TripleLift Readies OTT Ad Products
- 'Time' Taps New Hires As It Transitions To New Ownership
- New (And Old) For Fall: New 'Magnum' Works Hard To Impress
- Lenfest Institute, Knight Foundation Give $20 Million To Support Local News
- MediaDailyNews - Monday, Sept. 17, 2018
- 'Time' Marches On, This Time To Salesforce Founder Benioff
- Deadline Today For 2020 'All Stars' Nominations
- UM Wins $325 Million Quicken Loans Media Business
- Report Finds Digital Ad Discrepancies Remain High, In Need Of Solution
- This Year's Emmy Show Has All The Platforms Covered
- Emmy-Nominated Cable, Streaming Shows Have Low Awareness
- Alex Jones Wins Info War, Site Traffic Soars In August
- Psyop Acquires Content & Co.
- Snapchat Partners With 25 Media Companies, Leverages Users' Content
- U.S. Marketers To Spend $15 Billion On Data In 2019
- Facebook Finds Local Publishers Use Groups To Facilitate Dialogue, Editorial
- Viewership In NFL's First Week Holds Steady, Resembles 2017
- Brand Loyalty Fading Among Americans
- Verizon Focuses On Oath's Media Growth
- In A Turbulent World, Adaptation Is King