MediaDailyNews Editions for March 2017
MediaDailyNews - Friday, March 31, 2017
Ad Revenue Growth Predicted To Rise 3.7% In 2017, Digital Will Soar
Global VR Market Heading To $60 Billion
Mindshare Wins TJX Media Business
Hallmark Networks Pitch Trust At Upfront
Music Industry Posts Strong $7.7B Rev Gain
Doesn't Matter What I Watched, If I Didn't See Your Ad
Verizon To Debut Digital Live Linear TV Network Package
Politicians Dissemble, The Press Speaks Truth To Power
Facebook Rolls Out Fund-Raising Tools
Another Cubs Win: MLB Replaces NFL As No. 1 In Fan Loyalty Index
Intel Uses LeBron James To Show Off Replay Technology
Finding Brand Safety In An Unsafe World
Gannett Makes Cuts, Revamps Tennessee Newspapers
'Vice' To Expand Digital Publishing In Mideast
Havas Chicago Lands New ECD
MediaDailyNews - Thursday, March 30, 2017
2018 Winter Olympics To Change Ad Guarantee Metric
NCAA's March Madness Scores Uptick In National Ad Revs
U.S. Cinema Ad Market Expands 5.8%, Poised To Reach $800 Mil
Consumers Forecast To Spend $139 Billion On Apps By 2021
MPA Brand Report: Desktop Audience Drops, Mobile Rises
Google Pushes Apple Out Of Top Brand Spot
Broadband Carriers Promise 'Air-Tight Approach To Privacy'
Adios, Au Revoir, Auf Wiedersehen -- UK Takes A Gamble That Just Might Pay Off
Mindshare, Charlotte Beers Create Community X
WWE Tag-Teams Stars, Marketing Partners For WrestleMania 33 Bash
4 Tips For Launching A Successful ABM Campaign
Hybrid Beverages Trending, But Watch That Price Point
Court Revives Lawsuit Accusing Webloyalty Of Bilking Consumers
Time Rebrands 'StyleWatch' As 'PeopleStyle'
MediaDailyNews - Wednesday, March 29, 2017
House Repeals Broadband Privacy Rules
TV News Viewing Soars, Cable Rises
Discovery Upfront Pushes Multiplatform Reach For Advertisers
News, How-To Shows Score Best In Trust
MRC Releases Final Location-Based Ad Measurement Guidelines
Facebook Says It's Not Responsible For Discriminatory Ads
Publicis, Microsoft Partner To Create Custom Experiences Via AI
Democracy Fund, First Look Media Give $12M To News Organizations
L.L.Bean Selects VIA Agency As Its New AOR
Pinterest Offers App Install Ads To Advertisers
Amazon Expands Grocery Pickup Tests
Facebook Adds 'Stories' To App, Debuts Camera
Study: Most Consumers Served No More Than One Viewable Impression During A Campaign
Want To Be Innovative? Immerse Yourself
Grey London Rebrands To Valenstein & Fatt (For 100 Days)
With F-Words And Ads, FX Has Become HBO With Commercials
Fox's CMO Angela Courtin Departs
MediaDailyNews - Tuesday, March 28, 2017
House Nears Vote On Broadband Privacy Rules
Brand, Ad Safety Issues Spread From Google To Social Media Platforms
Many Cable TV Networks Continue To Lose Subscribers
Targeted Victory Names Partoyan President, Focuses On Global, Public Affairs
The Digital Advertising Upside-Down: What Was Great Is Now Deemed Terrible
Facebook Messenger Just Got Friendlier
SEMPO Study Points To Verifying ROI As Greatest Challenge
Can We Secure Economic Accountability In The Media Supply Chain?
'Atlantic' Opens London Bureau, 'Forbes' Launches Finland Edition
Kantar Shopcom Adds Affinity Solutions Platform To Cloud Services
Agency Exec Sees New Mobility In Wireless VR Headset
Flybe and Honda Fined For Spam Emails In UK
VML Appointed AOR For Russell Stover
Supreme Court Won't Hear Record Label's Appeal Over 'Golden Oldies'
MediaDailyNews - Monday, March 27, 2017
U.S. Remains Primary Ad Growth Engine, Internet Surpasses TV
Ad Economy Rebounds, Turns In Biggest February Ever
Forecast Calls For Record Easter Spending
February Ad Revs Slow, Digital And News Up
Monkey See, Monkey Don't
Instagram Will Filter Sensitive Imagery
ANA Issues YouTube Advisory, Tells Google 'To Do No Harm'
'Amazing Mrs. Maisel': Could It Possibly Be 'Mad Men'-Worthy?
Google Advertisers Already Have Tools To Block Ads From Extremist Content
U.S. Pay TV Subscribers To Drop 5% By 2022
Meredith Outlook Brighter, Cites Strong Digital Ads
Analyst: Google May Not Be Working Fast Enough On 'Brand Safety' Issues
Could Google's Woes Spare TV A 7% Revenue Nosedive?
ANA's Liodice Weighs In On Google Controversy
Dentsu, Evolable Asia Form Digital Training Camp Venture
Microsoft Partners With Adobe For AI, Facing Off Against Salesforce, IBM
MediaDailyNews - Friday, March 24, 2017
London Reels, Rebounds From Terrorist Attack
Senate Votes To Revoke Broadband Privacy Rules
Facebook Debuts Collection, Mobile Ads Aid Shopping
KSL Bankruptcy Saga Continues
Ad Industry, Broadband Carriers Cheer Senate Vote To Scrap Privacy Rules
Auto Brands See March Madness Uptick
Digilant Acquires Programmatic Marketing Agency Anagram
National CineMedia Expands Ad Network, Adds 533 Screens
If You're Happy, Hit Your Mouse
Consumer Industry Group Creates Connected Home Security Checklist
Study Identifies Gaping Hole In Media-Buying Practices
Facebook Looks To Partners To Build Header Bidding Tool
Impending Health Care Vote Spurs Political Ads On Both Sides Of Aisle
Who Will Control Future Of Marketing When It Becomes Digital And Data-Driven?
Smartphone Satisfaction Rates Higher Among IoT Users
New LA Leadership For 72andSunny
MediaDailyNews - Thursday, March 23, 2017
AB InBev Puts $2 Billion Global Media Assignment In Review
Cover Story: Is Truth Dead?
AT&T, Verizon Pull Ads: Alphabet's Schmidt Concedes YouTube Ranking Problem
IPG Mediabrands Creates Chief Data & Marketing Tech Officer Role, Taps Cadreon's Kumar For It
Senate Poised To Vote On Broadband Privacy
#WeAreNotAfraid -- Trump Jr, Fake News, Selfies And Doctors Show Both Sides Of Social On London Attack
A+E Networks Tout Storytelling, Return Of 'Biography' At Upfront
Scripps Networks Upfront Focuses On Live Viewing, Family Fare
Publishing To See Continued Declines In Ad Revs
Nike Lacks Dazzle, Frazzles The Market
LinkedIn To Introduce Email Targeting, Launch New Ad Platform
Free Advice For NBC Late-Night Publicists: Get Rid Of This Photo
More Consumers Expect Discounts On Many Products
Searchmetrics Identifies The Most Visible Brands In Paid, Organic Search Across Google
Adobe Builds Engine To Manage, Serve Promotional Offers Across Media, Devices
TV Political Media Buying: Networks Can Be A Better Bet
Social Media, Content Marketing Most Effective For Growing Email Lists
MediaDailyNews - Wednesday, March 22, 2017
Google Sets YouTube Safety Policies As Disturbing Internet Content Grows
Nielsen Debuts Overnight Screening For New Product Ideas
In A First, Facebook Rolls Out Header Bidding Through Partner Program
Former Initiative Strategy Head Forms New Consultancy
Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant
Snapchat Scores As Top App Across All Demographics
OTT Viewing Climbs, Traditional TV Usage Drops
Pope Warns Against 'False' Images Of Social Media
Obit: Long-Time NBC Sales Chief Bob Blackmore, Dead At 90
Study: TV Consumption Steady Or Growing
'USA Today' Names First Female EIC, Joanne Lipman
Damn You, Technology!
This Year's Future Lions Will Be Looking Beyond The Expected
Moving In-House -- Advertisers Are Finally Challenging Domineering Agencies
FilmOn Not Entitled To Cable License, Appeals Court Says
Following 2 Decades With Grey, 3M Names Venables Bell & Partners Global AOR
Programmers Weary Of Programmatic Deals For Premium Video
Adobe Unveils New Cloud Solutions At Summit
High Email Engagement Among Businesses In Sports Industry
8 Best Practices For Evaluating A Programmatic TV Platform
MediaDailyNews - Tuesday, March 21, 2017
Google Apologizes As Analyst Downgrades To 'Hold' On Brand Safety Concerns
Nielsen Catalina Solutions Bows Cross-Media Sales Measurement Tool With Facebook
Blockchain Comes To Madison Avenue, New Tech Promises To Create More Secure Transactions
Ad Groups Press FCC To Revisit Broadband Privacy Rules
CMOs Plagued With Widening Gap Between Strategy, Execution
ARF's McDonald Addresses Industry's 'Crisis Of Confidence'
New Metrics Pay Extra 'Attention' To TV Viewers' Screen Time
Dutch Telecom Firm Altice To Acquire Teads For $307 Million
Modi Media Approaches The Advanced TV Ecosystem
DDB's Clark At The ARF Conference: Data, Intelligence At Our Core
Video On Demand Gains 25% With Older Viewers
What Happens When Brands Play Politics
Many Leading Fast Food Brands Lose Value
CPGs Struggle To Move 'Share Of Shelf' And Other Metrics Online
The UK Is Moving Faster On Digital Ad Transparency
Wearables Market Growth Shifting To Smartwatches
Hulu's TV Ad Impressions: Not About Individual Shows, But Total Audiences
Foursqure Debuts Analytics For Stores To Chart Success, Rivals
Comcast Names Watson CEO
MediaDailyNews - Monday, March 20, 2017
Judge Nixes Google Settlement Over Email Scans
Window, Window In The Wall....
Google Reviews Ad Policies To Improve Brand Safety
Google's Chickens Come Home To Roost In Its Toughest Week Ever
YouTube Focuses On Mobile Tools For Linking
Q&A: Post-Trump, Brands Need To 'Speak American'
Cyrus, Road Blocks, And The Green-Eyed Monster
Verizon To Deactivate 4.5M Email Addresses
Kimberly-Clark Uses Ad Campaign Strategies For Recruitment Of Millennials
Ad-Tech Firm Brings AI-Powered S-to-S Header Bidding To U.S.
More Management Shifts At W+K
72andSunny Bolsters Leadership Team, Adds Five New Partners
Bicultural Hispanics Most Brand Loyal
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