MediaDailyNews Editions for April 2022
- MediaDailyNews - Friday, April 29, 2022
- Amazon Reports 23% Surge In Q1 Ad Spending, Best Results Of Digital's Big 3
- Initiative, Reprise Digital Appoint Global CEOs
- Fox's Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBs
- IPG Optimistic About 2022, Ups Organic Growth Estimate To 6%
- Nielsen Revenue Inches Up, Acquisition Deal To Close Later This Year
- CW Prospects For 21st-Century Hits In Hundred-Year-Old Books
- YouTube's Q1 Ad Slowdown And A 'Flexibility' Ad Index For The TV Business
- The State Of Digital Advertising Is (Still) Bad
- Connecticut Passes Right To Opt Out Of Behavioral Advertising
- Microsoft Talks About Future Of Advertising, Rewards Ad Unit At Elevate
- Making A Difference In Ukraine
- Google Expands Personal Info It Will Remove From Search Results
- Gaming Is Gateway To Metaverse For Younger Consumers
- Challenges Of International Media Focus Reverberate In Sale Of 'Quartz'
- Ad Council Elects New Board Members
- Movable Ink Wins $55 Million In New Funding
- 'Schitt's Creek' Leaving Netflix For Hulu
- MediaDailyNews - Thursday, April 28, 2022
- Meta Reports 7% Increase In Q1 Revenue On Greater Ad Volume, Lower Cost-Per-Ad Sold
- From 'The Social Network' To 'The World's Discovery Engine,' Why Zuckerberg Really Wants To Be Google
- Google: Ukraine-Russia War Drove Down Western European Ad Spending
- Poll Finds Only 47% Very Fine People On The Republican Side
- TV News, Other Media Wage War Over Musk's Twitter Takeover
- Khvalyty!
- MMGY Promotes Schultz To EVP-Global Media Strategy
- Smartphones Reach A Tipping Point: Most Couldn't Care Less About Them
- NewsGuard Strikes Another Programmatic Platform Deal, Licenses Data To Media.net
- News Credibility Ratings Service NewsGuard Partners With Canadian Media-Buying Agencies
- Camera IQ Teams With TikTok's Effect House To Enable AR
- Musk Still Can't Tweet Freely About Tesla, Judge Rules
- Zuckerberg: Meta Will 'Slow The Pace' Of Metaverse Investments
- Peacock Q1 Revenues 41% Higher To $472M, Super Bowl, Olympics Boost NBCU Advertising By 60%
- COMvergence Finds Integrated Agency Pitches Up Fourfold in 2021
- CNET Refreshes Brand, Leverages SEO To Reinforce It
- Partisan Blockade: GOP Complains To FEC That Gmail Is Censoring Its Emails
- Just Ignore That Standard Definition Of Insanity
- Cable Giants Comcast, Charter Team For New Streaming Platform
- One Video Business Is Getting Hit Hard - Should We Be Worried?
- SVOD Honeymoon Over? Penetration Down Despite Rise In Streaming-Only Viewers
- Limited Ad-Supported Streaming Will Drive More Competition: Zaslav
- WPP's Read, Dentsu's Clark, Ryan Reynolds Among This Year's Lions Festival Headliners
- Dove Aims To Detoxify Girls' Social Media Feeds From Harmful Beauty Advice
- 'NYT' Editor Dean Baquet's Next Gig: Leading 'NYT' Local Investigative Journalism Fellowship
- MediaDailyNews - Wednesday, April 27, 2022
- Double-Digit YouTube Ad Gain Sends Alphabet Stock Down, Analyst Cites Fear Of Ad Recession
- When 'Green' Washing Is A Good Thing: Heineken Fades To Black
- MRC Puts Comscore Digital On Hiatus While It Makes Methodological Changes
- Alternate Media-Buying Currency iSpot.TV Receives $325M Investment From Goldman Sachs
- Scatter Market Deemed 'Soft,' Prices Weak Vs. Last Year's Upfront
- Paramount Makes Miniseries About 'The Godfather'
- Sprinting Toward Inclusion, Degree Hosts First-Ever Metaverse Marathon
- WPP's CMI Media Group Unveils 'Inclusive' Center Of Excellence Aimed At Healthcare Audiences
- Alphabet Q1 Profits Slip, But Revenue Rises To $68B
- Microsoft Search, News Ad Revenue Rose 23% In Q1
- Twitter Mulls Ad-Free Platform - Do TV Networks Benefit?
- Did Trump Really Just Swear Off Twitter?
- Posting Strong Q1 Growth, WPP Raises Outlook For The Full Year
- Meta Sued Over Ads For Knock-Offs
- Sensationalizing Scam Culture
- An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
- Bonnier Recasts Itself From Publisher To Experiential Adventure Company
- MediaDailyNews - Tuesday, April 26, 2022
- Big Changes At GroupM With Multiple Agency Mergers
- Madison Avenue's Reaction To Musk Twitter Buyout: #waitandsee
- Trump-Linked SPAC Sinks 18% On Twitter News
- Wavemaker Taps iLobby's Webber As Canadian CEO
- Nielsen Strikes Smart TV Data Deal With Vizio
- Showtime Home Shopping Satire Should Be Big Seller
- Meta Reintroduces The Metaverse With Its First Retail Store
- Accenture Interactive Rebrands To Accenture Song
- FreeWheel Expands YouTube, YouTube TV Ad-Serving Options
- Samsung Ads Bow Cross-Platform Media Solution
- Are TV Programs On AVOD Of High Quality? Not Everyone Is Convinced, TiVo Survey Finds
- Not So Breaking News: CNN+ Demise Was Predictable
- Yelp Cracks Down On Compensated Reviews
- Nielsen: March TV Viewing Down, But Streaming Time Spent At New High
- Ongoing Challenge: Getting Consumers Of Local News To Pay
- Facebook Can't Shake News Anchor's Suit Over Ad For Dating App
- 20%+ Engage With Interactive Ads, But Many Aren't Sold On AVOD Content
- MediaDailyNews - Monday, April 25, 2022
- Twitter, Musk Now In Deal Talks
- Analyst Reports Nielsen Services Will Be Reaccredited Soon
- All The News That's Fit To Be Fungible
- Harmelin Media Regains Regions Bank Account
- 'Wire' Creator Simon Returns To Baltimore's Mean Streets
- Dunkin' Donuts Casts Next Campaign Via TikTok
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLine
- Republicans Tell Twitter To Preserve Musk Records
- Texas: Social Media Law Is '21st Century Common-Carriage Rule'
- IPG Acquires Stake In Experiential Tech Company, The Famous Group
- Is It Time For An Addressable Upfront?
- Media Agency Veteran Steve Farella Joins Board Of My Telescope
- Netflix's Near-Term Future With Ads: A Feast With Many Choices
- Report: Consumers Warm To Ads On Streamers
- Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media Business
- Google's Simpler Way For Europeans To Reject Cookies Starts Rolling Out
- 2 Simple Rules For Extraordinary Communication
- MediaDailyNews - Friday, April 22, 2022
- MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets
- Bottled Water Marketing Giant BlueTriton Names Horizon Media AOR
- Netflix In Decline? Stranger Things Have Happened
- Xandr Strikes Trial Deals With Six Measurement Companies
- XenoPsi Tap's Arnold's Nelson To Lead Ad Division
- Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
- Supreme Court Sides With Austin In Battle Over Digital Billboards
- CNN+ To Be Shut Down Just One Month After Launch
- Licht Calls CNN+ Shutdown 'Uniquely Shitty Situation'
- 'Man Who Fell To Earth' Is An Alien Immigration Story
- Best Practices In A Universe Without Guardrails
- Is Cord-Cutting To Save On Entertainment Beginning To Wane -- Despite Inflation?
- Disney Could Be Swept Into Florida 'Deplatforming' Ban
- 4 Big Reasons Why Reed Hastings Was Right To Resist Netflix Ads For So Long
- NY Hedge Fund Quietly Buying Up Shares In S4 Capital
- Amazon Finally Tops Walmart In Consumer Retail Spend
- Consumers Now Spend as Much Time With Digital Payment As Email, Experian Study Says
- MediaDailyNews - Thursday, April 21, 2022
- U.S. Ad Spending Surges 13% During Q1: Out-of-Home, Digital Outpace All Other Media
- Reporter's Notebook: 4A's Sustainability Summit
- Instagram Launches Features For Earth Day, Fundraising Button In Reels
- Ukraine Ad Agency Drama Queen Creates No-Drama Brand, 'Aid Legion'
- It's Time To Change Hearts And Minds Rather Than Offer Thoughts And Prayers
- Ketchum Adds Executive Muscle To Health Services, Earned Media Units
- Senate Urged To Question FTC Nominee About Behavioral Targeting
- Study: Gaps In Apple's Rules Enable Privacy-Hobbling Workarounds
- Broadband-Only HHs Rise Sharply In Q4, OTA Not So Much
- Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
- Monetizing Privacy Will Increase The Wealth Gap
- Brand Experts Weigh In As Netflix Changes Its Ad Tune
- Adding Data Science For ROI: Q&A With Mediastruction's Marilois Snowman
- California Can Enforce Net Neutrality Law, Court Confirms
- MediaDailyNews - Wednesday, April 20, 2022
- Ad Spending Expands For 13th Consecutive Month In March, Top Categories Continue To Ebb
- Wavemaker Gets Another Seat At The Geek Economy Table, Wins Ticketing Tech Account
- Amazon Ads Taps Initiative's Armstrong To Oversee Global Account Teams
- Netflix's Dramatic Ad-Option Shift: Now 'Open' To Change
- Merkle Unveils 'Experience & Commerce' Practice, Taps McLaren To Lead It
- It's Time To Change Hearts And Minds Rather Than Offer Thoughts And Prayers
- TV Shows Migrating From Streaming To Linear And Vice Versa
- Ben & Jerry's Ad Campaign Targets Senate, Protests 'Half Baked' Cannabis Laws
- Is Snapchat Paving The Way For Art In The Metaverse?
- Don't Be Too Quick To Dismiss The Metaverse
- Report: Metaverse Big Factor In Shaping Identities Of Gen Z Gamers
- Florida Threatens Twitter For Adopting 'Poison Pill' Against Musk
- Omnicom Kicks Off The Year With Nearly 12% Q1 Growth
- Kantar: U.S. SVOD Market Has Stalled, Q2 Contraction Possible
- Ketchum Adds Executive Muscle To Health Services, Earned Media Units
- The Real Effect Of TV Commercials... On Mute
- Consumers Want Brands To Show Support For Ukraine After Russian Invasion
- ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
- Audiencex Launches A Self-Service DSP Platform For Small, Medium-Size Agencies
- MediaDailyNews - Tuesday, April 19, 2022
- Horizon Commits Up To 15% Of Upfront To 'Alternate Currency' Deals
- NYT Promotes Kahn To Exec Editor, Succeeds Baquet, Who Will Lead A 'Forthcoming Initiative'
- In Days Of Old, TV Ratings Stories Tried To Keep It Simple
- The Return Of Post-COVID Peak TV
- TV Season Endings: More On-Air Promo Time Goes For Unscripted TV Shows
- Microsoft Is Building Ad Platform For Xbox Games, Experts Weigh In
- Netflix To Offer 'Exploding Kittens' As Both Game And TV Series
- 'Martha Stewart Living' Ends 32-Year Run In Print
- Letter To The Editor: Magazine Media Thriving, Not To Be Lamented
- Upfront Ad Price Inflation Vs. Consumer Cost Inflation: Who Wins This Battle?
- Big Promo Deals Still A Major Piece Of Premium Streamers' Subscriber Count
- NBA, Google Virtual Pixel Arena Comes Alive During Basketball Playoffs
- LinkedIn Can't Block Profile Scraping, Judges Confirm
- MediaDailyNews - Monday, April 18, 2022
- MRC Revokes Accreditation For Triton Digital's Webcast Metrics
- When Process Eats Methodology For Breakfast
- Musk Woos Other Investors For Twitter Takeover; SEC Reportedly Probing His Business Activities
- The Carbon Edition Of Publishing Insider
- USFL Starts With 3.0 Million Viewers Via NBC-Fox Simulcast
- Meta Asks Appeals Court To Intervene In Metrics Fight
- Event Marketing As 'Hybrid World': Q&A With Heineken USA CMO
- From Swimsuits To C-Sections: Frida Mom Signs As Sports Illustrated's First 'Pay With Change' Sponsor
- Analysts: U.S. Streaming Penetration Hits 80%; Netflix Q1 Subs Should Exceed Its Projection
- States Press To Revive Antitrust Case Against Facebook Over Instagram, WhatsApp
- U.S. Disclosures On Russian-Ukrainian War Are Working - 'Even When The Intel Isn't Rock Solid'
- I Admit It: I Don't Understand Web 3.0 Basics
