- MediaDailyNews - Friday, April 15, 2022
- Obit: Nielsen TV Ratings Stories, Dead At 72
- An Inconvenient Truth
- Sinclair To Partner With USSI Global For Datacasting Test In Electric Vehicle-Charging Station Market
- Google Hit With Antitrust Lawsuit Over Mapping Services
- Local Digital Ad Spend To Surpass $92B, Budgets Shift From Paid Search To Targeted Banners
- Thank You, ANA, For Helping Bring Industry Conferences Back
- FTC Chair Suggests New Limits On Data Collection
- Global Marketers Say Brand Awareness Is Most Important Metric
- MPA Absorbed By A Newspaper Association: Big News, But Not Surprising
- Is CNN+ Start More Of A CNN 'Less' Or CNN 'Even'?
- Hey Siri And Alexa: Make Way For A New Wave Of Branded Voice Assistants
- Former Meta VP Becomes President, COO Of Creator Commerce Platform Spring
- CTV: Let The Game Ads Begin
- Financial Impact Of Apple IDFA On Four Companies Greater Than First Estimated
- MediaDailyNews - Thursday, April 14, 2022
- Dentsu Deploys 'Attention Metrics,' Begins Transacting On It
- Garbage In, Garbage Out
- Bringing Clarity To The Future Of Multiple Media Currencies
- Publicis Groupe Starts The Year Off Strong With 10.5% Growth In Q1
- Musk Pursues Hostile Takeover Of Twitter
- Mobile Ad Growth 'Re-Accelerates,' Reverses 3-Year Downward Trend
- Global Social Media Ad Market Expected To Skyrocket In Years To Come
- If You Make News Here, You Will Make It Everywhere
- Brands Revisit Ad Strategies As Inflation Leaps To 8.5%
- How Brands Can Fight Inflation
- Instagram Still Promotes Accounts Linked To Eating Disorders, Group Says
- Click Arbitrage Is Alive And Well, Thanks To Automation
- With TikTok, Loyalty Perks, The Container Store Romances Our Messy Souls
- The Best Phishing Email Subject Lines
- Marketing As An 'Original Digital' (OD)
- MediaDailyNews - Wednesday, April 13, 2022
- Omnicom Media Group Goes Live With Point-Of-Purchase Programmatic Marketplace
- If You Make News Here, You Will Make It Everywhere
- PMG Opens New York Office, Targets LA, London For Expansion
- Will 'Attention' Metrics Bring 'Impressions' Reform?
- Meta Tests New Monetization Tools For Horizon Worlds Creators
- Chipotle's Latest Metaverse Game Triples Previous Effort
- MSNBC's 'Rachel Maddow' Show Trimmed Back To Weekly
- Comcast's Ad Sales Unit Effectv Inks Local TV 'Currency' Deal With Comscore
- CBS' 'Masters,' With Tiger Woods, Returns To High Pre-Pandemic Viewing Levels
- FTC Urged To Crack Down On 'Location Data' Industry
- DuckDuckGo Debuts First Web Browser
- IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of Inventory
- I Am Generation Jones
- Dancing Off Prime Time: Dancing On A Streaming Pinhead
- Twitch's Rapid Audience Growth Has Recently Flatlined
- Netflix Running Ads: Shift May Be Inevitable
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?
- Report: 260 CTV Apps Were Delisted In Q4
- Broadsign Selects John Dolan As VP, Global Head of Media Sales
- MediaDailyNews - Tuesday, April 12, 2022
- IAB: Digital Ad Revenue Jumped 35% In The U.S. In 2021
- Autocracy Dies In Lightness
- SEC: Meta Must Let Shareholders Vote On Metaverse Pivot
- PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy
- Tech Companies Seek Dismissal Of Suits Over 'Addictive' Gambling Apps
- Linear TV Still Top Priority For Warner Bros. Discovery, Analyst Says
- CNN+ Inks Roku Distribution Deal
- Obama And Misinformation
- Guinness World Records Leads In No. Of TikTok Followers
- At WPP CFO Rogers Is The Highest Paid Executive
- MediaDailyNews - Monday, April 11, 2022
- Out-of-Home Ad Spending Rebounds In 2021, Remains 17% Below 2019's High
- Horizon Unveils 'Polycultural' Segmentation Platform, Will Use As Part Of Its 'Pre-Upfront'
- When Form Follows Dysfunction
- TikTok Surpasses Snapchat As Teens' Favorite, Facebook And Twitter Barely Register
- Craig Robinson Kills It In New Peacock Comedy
- Former Dentsu Aegis Chief Buhlmann Joins Digital Agency 'Dept'
- 'Sonic 2': Families Drive Massive $71M Box Office
- Forbes Launches 'Virtual Billionaires' NFT Collection, Expands Into Metaverse
- Marketing Movies On TV, In Theaters: 'Only In Theaters' Messages On The Rise
- Making The Academy Awards More Viewer -- And Advertiser -- Friendly
- Merger Complete, Warner Bros. Discovery Enters Tough Streaming Race
- Omnicom Forges Live Commerce Partnership With Firework
- TikTok U.S. Ad Revenue To Soar 184% in 2022, Surpass Twitter, Snapchat Combined
- Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites
- Microsoft Disrupts Russian Cyberattacks Targeting Ukraine
- Steinlauf Named Chief U.S. Ad Sales Officer Of Warner Bros. Discovery
- Bruce Willis, My Father Rod -- And The Miracle Of Communication
- AVODs Now Account For 25% Of Streaming Consumption
- 'High Times' Partners With Ecommerce Platform On Cannabis Delivery Service
- MediaDailyNews - Friday, April 8, 2022
- Publicis Groupe Wins PepsiCo's $450+ Million China Media Account
- The Supply & Demand Of The 'Crazy-Side Platform'
- Meta Pursuing New Currency Options, Including 'Zuck Bucks'
- When Worlds Collide: Discovery's Takeover Of WarnerMedia
- What Is Your Recession Strategy?
- Among Teens, TikTok Ousts Snap As Instagram Keeps Fading
- Pinterest Cracks Down On Climate Change Misinformation
- 3D Ads: Important New Trend -- Or Just Super-Annoying?
- Report: 64% Of Consumers Are Aware Of The Metaverse Concept
- Sadoun Discloses Recent Removal Of Cancerous Tumor
- Supreme Court Urged To Revive Claims Against Google Over Terrorist Attack
- Publishers Clearing House Expands Leadership Team, Pivots To New Strategic Direction
- MediaDailyNews - Thursday, April 7, 2022
- Dentsu Quietly Dissolves 360i's Media Ops: Now Handled By Carat, iProspect, Dentsu X
- It's The Demand Chain, Stupid
- Apparel Retailer PacSun Taps Tinuiti As Paid Media Agency Of Record
- Omnicom Media Group To Offer Clients LG Smart TV Ad Inventory
- Publicis Groupe Wins PepsiCo's $450+ Million China Media Account
- Estee Lauder Awards NA Media Duties To Decoded
- For Ex-Prez, Netflix 'National Parks' Series Comes Naturally
- Advertising Applications For Artificial Intelligence Are Multiplying
- Twitter Exploring Long-Awaited Edit Button
- Meta Pursuing New Currency Options, Including 'Zuck Bucks'
- What Is Your Recession Strategy?
- Report: 64% Of Consumers Are Aware Of The Metaverse Concept
- Havas Group Acquires Search Laboratory, Secures Place In Cookieless Future
- Nextdoor Ads Launch For Small Businesses
- Google Bans Apps With Hidden Data-Harvesting Software
- What Makes An Agency Stand Out From The Crowd?
- Mid-Range YouTube Stars: Next Big Influencers?
- Automakers' National TV Spending Dips 27.4%
- Google Battles Texas AG Over Pixel Radio Ads
- Statehouse Press Corps Are Expanding, With Some Caveats, Pew Research Finds
- Is Sports Wagering Business Really The Savior Of Sports-Focused TV Networks, Pay TV Services?
- MediaDailyNews - Wednesday, April 6, 2022
- GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032
- Dentsu Endorses 'Intrinsic' Time-In-View Attention Metric
- Discovery Dubs EDO 'Preferred' Measurement For Upfront Deals
- Roku Tests Dynamic Linear TV Ad Insertion
- New App Turns Home Shopping Into An Addicting Game
- For Grammys And Oscars, Huge Audiences Are Past History
- Should Doctors Double As Social Media Influencers?
- How Marketers Can Drive Privacy-Centered Growth
- Former IPG CEO Roth, BBDO's Robertson Among This Year's AAF Hall Of Fame Inductees
- Ukrainian Producers Unite To Tell Stories Of The War
- Kilar, Sarnoff, Forssell Exit WarnerMedia Ahead Of Discovery Merger
- Microsoft Advertising To Roll Out RSA Open Beta Ad Customizers
- Amazon Captures Bigger Portion Of Higher-Spending Advertisers
- Snapchat Must Face Claim That Speed Filter Caused Fatal Car Crash
- Facebook Funded A PR Campaign Against TikTok: Will TV Networks Do The Same?
- MediaDailyNews - Tuesday, April 5, 2022
- Assembly Wins Multi-Region Lenovo Media Assignment
- Invest In The Infinite - There Is No Other Option
- 'Grammy Awards' Viewing Up 4%, CBS Estimates
- Police Work And Race In The Spotlight In AMC+ Drama
- OMD Retains Top Ranking In RECMA's New Diagnostics Report
- Metaverse Alternative Will Focus On Adventure, Health & Wellness, Reward Outdoor Activity
- iProspect's Newly Appointed Global Chief Client Strategy Officer Identifies With Batman
- Consumer Demand For Cross-Platform Functionality Will Force Aggregation
- Restaurant Industry Leads Way In QR Code Adoption
- Texas Social Media Law Attacks Editorial Freedom, Industry Says
- New York International Auto Show Returns, Focuses On EVs
- MediaDailyNews - Monday, April 4, 2022
- IPG Mediabrands Teams With Historically Black Colleges To Create New Pathway To Madison Avenue
- Twitter's Price Jumps 25% On News That Musk Has 9% Share
- Getting Dicked Around
- Twitter Tests Three New Ad Formats
- 'Vice' Principle: Everyone Loves A Japanese Crime Drama
- Krzyzewski's Final NCAA Game Scores 16.3M Viewers, Best 'Final Four' Result Since 2017
- M&As Brewing? Data Shows 'Acquisition Strategy' Spiking Among Advertisers, Agencies
- Post-Pandemic Musings: Q&A With IRI's Joan Driggs
- Former CIA Heads Back Apple In Antitrust Battle
- Retail Media: Pay To Play, Or Smart Investment?
- One Club Awards Return To Live Format In May
- 2 Key Tech Execs Quit As Trump's Social Platform Stagnates
- Like The Energizer Bunny, M&C Saatchi Talks Keep Going and Going
- Consumers Prefer Ads To Paying For Content, Question Whether Online Privacy Exists: Study
- Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls
