MediaDailyNews Editions for April 2019
MediaDailyNews - Tuesday, April 16, 2019
ARF Rescinds Cambridge Analytica Award, Says It Acted 'Unethically'
'Reporter's' Notebook: ARF Conference, Day One
Viacom Starts CFlight For Upfront TV Marketers
TV Upfront Ad Market Is In Redux
Is Amazon Planning Ad-Supported Music Service Just For Alexa?
Ad Industry Slams Texas Privacy Proposal
Democratic Primary Standings: Sanders Biggest Gainer If Biden Doesn't Run, Buttigieg Ascending
SAG-AFTRA Taps 7Park Data For Streaming Video Viewership Data
Facebook Further Automates Some Core Advertising, Business Tools
Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?
Podcasts Move The Needle On Key Ad Metrics
Newspaper Racks For 'Tampa Bay Times' Come With Video Streaming, Advertising
Maryland Seeks To Reinstate Law Requiring Online Newspapers To Disclose Political Ads
Cooper Hefner To Exit 'Playboy,' Launch Hefner Media Corporation
Advanced Ad Experiences Beginning To Expand Across OTT, Connected TV Platforms
Blessing It Cannot Help This 'Mess' Of A Sitcom
AT&T Sells Stake In Hulu - Back To Hulu
MediaDailyNews - Monday, April 15, 2019
Publicis Groupe Agrees To Acquire Epsilon For $4.4 Billion
Dave Morgan Resigns From ARF Board, Cites Industry's Need For 'Bolder Action'
Big Data Transformed Madison Avenue, Now Agencies Are Betting On Data To Transform Themselves
Publicis Groupe's New 'Crown Jewel'
Ad-Free Disney+ Throws Marketers For A Loop
Roku, Netflix Take Stock Hits After Disney+ Unveiled
Trump Seeks Dismissal Of Suit Alleging Retaliation Against Media
Facebook's Offensive Content Impacts Image Of Ads, Platforms
Pinterest Introduces 2 Conversion Tools
'The Hollywood Reporter' Names 35 Most Powerful People In New York Media
Story Of Roger Ailes In Dueling TV, Movie Projects
MediaDailyNews - Friday, April 12, 2019
P&G's Pritchard Calls For 'New Media Supply Chain,' Would Support Privacy Regulation
New IAB Tech Verifies Direct Ad Sellers, Lets Media Buyers See All Participating Parties
Billboard Inventory Soars 31% En Route To Coachella
SpotX, Clypd Team For Holistic Linear TV, OTT
HBO's Marketing For 'Game Of Thrones' Ramps Up
Disney+: Ad-Free, At $6.99 A Month, May Bundle ESPN+ And Hulu
Why We Still Need The TV Upfronts In 2019
Does The Press Still Have Credibility?
Coachella Sponsors Include Marriott Bonvoy, BMW, Heineken
Publicis Groupe Launches Sport Division
Netflix Goes 'Wide," Will Produce Print Magazine, First Issue Focuses On Emmys
Is User-Registration Data OTT Targeting Gold?
Pinning Down Pinterest's Audience
Maybe The Media Disruption Show Should Be Canceled
MediaDailyNews - Thursday, April 11, 2019
Empower Finishes First In Bid To Be Media AOR For Brooks Running
Wasted: Audience-Based Data Shows Half Of TV Campaign Impressions Are 'Excess'
Initiative Expands Leadership Team For Dedicated Amazon Shop
Proposed Law Targets 'Unfair' Algorithms
Kantar Taps Microsoft's Cundiff As North America CEO
Isobar Taps Amazon Alexa For 'Missing Link Adventures'
DAN's New Amazon Consultancy
House Votes To Reinstate Net Neutrality
Pew Finds Social Media Use Among Adults Essentially Unchanged: Benchmarks Reddit, WhatsApp Too
Brands Shift Targeting Toward Males For 'Game Of Thrones' Social Ads
Advancing Into Linear Television Optimization: Q&A With Amobee's Daft
YouTube TV Adds Content, Signs 9 Discovery Networks
Republicans Drive Erosion Of News Media 'Credibility'
MediaDailyNews - Wednesday, April 10, 2019
Future Of Fox News May Be D2C, 'Nation' Exceeds Expectations
Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social Media
Cord Cutters Still Open To Ads On Streaming Services
Netflix Scores Highest In Popularity, CBS Is Better With 35+ Demos, Study Finds
Disney Projected To Incur $4 Billion In OTT Losses By 2023, But Sees Subscriber Gains
Teletrax, iQMedia Form Kinetiq, Combine Paid Ads, Earned Media Metrics
Hearst Turns To FreeWheel For OTT Video Ad Solution
Snapchat Growth Downgraded: Will Lose Users, Share Of Social Media
'Game Of Thrones' Is Last Of The TV Blockbusters
Facebook Bows To World Pressure, Modifies Its Terms
FTC Urged To Scrutinize Google, Facebook, Other Platforms
Stagwell Group Acquires Programmatic Shop Multiview
YouTube Leans Into Interactive Programming, Hires Relles As Innovation Head
Correction: 'Cord-Nevers' 12% Of U.S., Not One Third
MediaDailyNews - Tuesday, April 9, 2019
New Broadcast Standard Poised To Enable Interactive, Addressable Ads On TV Stations
Google-Backed Study Finds People Willing To Trade Sensitive Data For Personalized Media
Mintz + Hoke Taps Donovan As President Of 'Media Only'
IAB Rolls Out Training Programs As Low Unemployment Rates Persist
Ad Industry Launches New Group To Lobby Congress Over Privacy
Pluto TV Strikes Content Deal With BBC Studios
'Cord-Nevers' Expand To 12% Of U.S. Population
Political Advertising's Bigger Concern: Truth Of Video Or Images?
Sell Side Of OTT Ads Should Not Differ From Linear TV
Ad Agency Stocks Show Worrisome Trends For Publishers
VR, AR Can Improve Brand Perception: Study
MediaDailyNews - Monday, April 8, 2019
SpotX, BrightLine Expand OTT Ad Partnership
The Next Big Ad Category May Be Media Itself
Legacy Media Shows Higher Program Spending, But Lower Profit Margins
Department Of The Attention Economy
Snap Plans To Run Ads From Other Apps
Google, Facebook Ads For DTC Retail Brands Drive Less Site Traffic Than Radio, TV
'Code Of Conduct' Needs Real Teeth
Amazon, Maxwell House Team For Mrs. Maisel's Haggadah
Advertiser Seeks To Revive Suit Against Google Over Alleged Click Fraud
CBS Tops In Total Viewers, NBC, Fox Tie For 18-49 Viewers
Trolli Campaign Celebrates Weirdness, Marks Largest Media Buy To Date
3 Pitfalls D2C Brands Should Avoid When Launching TV Campaigns
Finding A Solution: Universal IDs Vs. Proprietary IDs
MediaDailyNews - Friday, April 5, 2019
Magna: OTT Ad Market Approaches $4 Billion, Offsets Linear TV Contraction
Facebook Ad Delivery May Lead To Discrimination
Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say
Verizon Media Releases DOOH Inventory For Its Omnichannel DSP
Netflix Dominates Subscription Streaming Video Market
Three In Four Americans Don't Believe Social Data Targeting Is An 'Acceptable Tradeoff'
Obit: Carat Founder Gilbert Gross, Dead At 87
The Gamble: Moving Mid-Size Movies To OTT
Blame Tech If You're Not Getting Any
Oscars And Emmys Ask: Is Netflix A Movie Or TV Company?
MediaDailyNews - Thursday, April 4, 2019
Ralph Lauren Trims Media Agency Roster
U.S. Local Digital Advertising Forecast To Rise In 2019
OTT Measurement Firm Tru Optik Raises $10M, Boosts Marketing
Millennials Have Fewer Brand Conversations, Digital Blamed
Accenture Interactive Strikes Deal To Buy Droga5
Will Viewers Be Paid To Watch Video Ads?
Pandora, SiriusXM Launch 'Pandora Now' Combined Offering
Former Google Analytics Director Paul Pellman Jumps To Kazoo, Company Rebrands
100 Million Customers Projected To Shop Using AR Next Year
Are Brands 'Exiting' An Era Of Search?
CW's Musical 'Crazy Ex-Girlfriend' Takes Final Bow This Week
MediaDailyNews - Wednesday, April 3, 2019
NCAA's March Madness Has Higher Viewing, But Flat Ad Revenues
Word-of-Mouth, Trade Pubs Top Sources For Media Buyers To Stay Informed
Proposed Change To California Privacy Law Would Encourage 'Frivolous' Suits, Ad Groups Argue
Hulu Tweaks Advertising Loads
Cable Program Staples Lose Ground, While News And Unscripted Shows Score Higher
'Boot Edge Edge, Boot Edge Edge'
Google Voice Assistant Tied To Google Ads Caught In Oversight For Recommendations
Teads Hit $430M In 2018 Revenues, Ad Manager Helps Drive Growth
Merkle Guides Advertisers Through Amazon
Study: U.S. Consumers Are Limiting Digital Activities
Kenshoo New GM Of Search Has Deep Agency Roots
In Second Season, 'Killing Eve' Is A Killer Thriller
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