WarnerMedia has confirmed major senior-level executive shifts at HBO and Turner TV. Robert Greenblatt, former chairman of NBC Entertainment, is now chairman of WarnerMedia Entertainment and Direct-to-Consumer. CNN Worldwide President … Read the full story by Wayne Friedman
The deal is valued at $3.5 billion for the New York-based YES Network, the most desirable piece of the 22 regional sports networks (RSNs) that Fox owns. Read the full story by Wayne Friedman
The news about Alex Trebek and his battle with Stage 4 pancreatic cancer was universally jarring and saddening. Read the full story by Adam Buckman
A broadband provider's incorrect data resulted in "a massive over-statement of the change in broadband deployment at the national level," Free Press tells the FCC. Read the full story by Wendy Davis
When he gave a keynote at CPAC last weekend, it was the first time a President said "bullshit" during a nationally televised address. Why does this matter? Because Presidents are … Read the full story by Joe Mandese
According to reports, Stagwell is negotiating to invest $100 million in MDC. Penn may lead the company if a deal is completed. Read the full story by Larissa Faw
Publicis Media's Spark Foundry unit has unveiled a new audio advertising format that utilizes artificial intelligence to match the ad's creative message with a user's current music genre listening behavior. … Read the full story by Joe Mandese
What do the makers of TV commercials featuring "real people, not actors" think actors are? Robots? Automatons? Extraterrestrials? Read the full story by Adam Buckman
The Gillette Gaming Alliance will be comprised of 11 Twitch streamers from 11 countries active on the platform. Read the full story by Alex Weprin
More than a year after players in the programmatic media-buying marketplace began moving toward "shadowy" first price auction models, the industry's biggest player has followed suit. In a post on … Read the full story by Joe Mandese
How can we best measure data quality? The "nutrition label" idea is helpful -- but a few facts do not comprise transparency. Read the full story by Ted McConnell
"Given the dramatic increase in online spending and the fact that intelligence officials continue to warn that online platforms will be used to undermine elections, it is unacceptable that the … Read the full story by Wendy Davis
Mondo, a staffing agency specializing in tech and digital marketing talent, on Wednesday released results from its annual salary survey showing the diversity of take-home pay scales across the industry. Read the full story by Laurie Sullivan
The agency will lead planning and buying and support the brand's repositioning strategy, which includes refreshed and modernized stores and new brand imagery. Read the full story by Steve McClellan
The partnership will allow TV networks, content owners and programmers to measure lift in TV tune-in based on ads purchased and viewed on YouTube, Display & Video 360, and other … Read the full story by Alex Weprin
Spark Foundry CEO Chris Boothe will oversee the combined entity. It's the latest move by a holding company to streamline operations by merging agencies. Read the full story by Steve McClellan
Looking to cut even more TV commercial time, NBCUniversal will expand its Prime Pod to the network group's entire roster of TV networks, beyond prime-time. The effort, initially planned to … Read the full story by Wayne Friedman
New academic research conducted by Northwestern University and Facebook has concluded that the most common methods of online advertising measurement used by advertisers and agencies may not be as accurate … Read the full story by Joe Mandese
Despite Perry's best efforts, the majority of obits emphasized his connection to "90210." Read the full story by Adam Buckman
British social media consultant Matt Navarra got some attention recently when he tweeted an animated, time-lapse visualization of the top brands' value changing in real-time over a 19 year period. … Read the full story by Joe Mandese
Figures suggest another bullish year for digital advertising, despite tales of Brexit woe. Read the full story by Sean Hargrave
Google has introduced an in-app program in Google Play that rewards users for watching advertisements. Read the full story by Laurie Sullivan
Google began testing shoppable ads within image searches that only apply to sponsored ads in an effort to capitalize on "visual shoppers." Read the full story by Laurie Sullivan
As platforms like YouTube and Facebook are steadfast in their role as platforms, not publishers, they walk an increasingly complicated line. Read the full story by Steven Rosenbaum
Advertisers continue to plow enormous amounts of money into digital advertising, and organized crime (let's call it what it is) is now simply part of it. Read the full story by Maarten Albarda
Upcoming streaming video service Disney+ will include the entire library of the company's classic films, which had been part of the "Disney Vault." Read the full story by Alex Weprin
In what may be one of the most in-depth analyses to date of the magnitude and composition of the NCAA college basketball tournament, independent marketing intelligence firm MiQ has just … Read the full story by Joe Mandese
Among other issues, New York Governor Andrew Cuomo just called for investigations into Facebook's "invasion of consumer privacy," while two Senate Democrats recently asked the FTC to review claims the … Read the full story by Gavin O'Malley
Hoping to damp down the inferno of privacy controversies, the Zuck might have grabbed a bucket of gasoline rather than water this week. Read the full story by George Simpson
CMO Kelly Bennett will step down from that role after seven years with the company. Bennett , who spearheaded marketing campaigns for Netflix originals, will stay in his current role … Read the full story by Alex Weprin