MediaPost Agency Daily Editions for October 2024
- MediaPost Agency Daily - Thursday, Oct. 17, 2024
- Publicis Groupe Upgrades 2024 Growth Outlook After Strong Q3 Results
- Signature Aviation Names BarkleyOKRP As AOR
- Food Fight: KFC Enters Chicken Tender Wars
- Leadership Transition At Stagwell's Colle McVoy As Henrichs Takes CEO Reins
- ACC Appoints Chun President To Drive Growth, Innovation
- DPAA's Frey: DOOH Is Leading Advertising Innovation
- Election Tumult Changes Media Buying Strategies For Trump, Harris
- 'Over The 'Rainbows': Visit Lauderdale Highlights Inclusive Travel
- Lyft Launches Largest Voting Initiative Yet
- Riviana Foods Addresses Food Insecurity With 'Jars Of Hope' Initiative
- Why Are You Embarrassed To Be A Media Planner?
- MediaPost Agency Daily - Wednesday, Oct. 16, 2024
- GoDaddy Founder Bob Parsons Gets Personal About Life, Success
- Omnicom Achieves 6.5% Growth In Q3, Reaffirms 2024 Growth Target
- Why Drive? Lime Promotes E-Bikes For A Sustainable Future
- Horizon Media Elevates Turner, Campanelli To Global Posts
- Supercell Puts 'Curse' On Halloween
- Founder (With A Sense Of Humor) Launches Hype AI For In-House Marketing
- Upper-Middle-Income Surge Will Drive Holiday Increases
- Uber Launches Campaign To Drive Voter Participation
- Pearce Joins Words From The Woods As Chief Strategy Officer
- Real-Time Political Ad Trends: How Well Is Broadcast Really Doing?
- MediaPost Agency Daily - Tuesday, Oct. 15, 2024
- WFA Forecasts Media Price Hikes For 2025 And 2026
- Experiential Marketing To Surpass Pre-COVID Spending This Year: Report
- MindgruveMacarta Selects Brady As VP, Integrated Strategy
- Coffee Mate Miniseries Promotes Flavors, Revamps Teachers' Break Room
- Porch Light Health Delivers Key Message: 'Life Beyond Addiction'
- Wpromote Adds 2 Agency Vets To Leadership Team
- AI Is Coming To Phones - And Consumers Are Worried: Study
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are Made
- 5 Ways To Ensure Your Marketing Plan Is Holiday-Ready
- MediaPost Agency Daily - Monday, Oct. 14, 2024
- Coffee Mate's 'Unbreak My Break Room' Breaks Through
- Are Brand-Safety Concerns Hurting Quality Journalism?
- BBDO NY Tells Dewar's 'Story' In New Global Positioning
- Mediahub Names Estebanell U.S. CEO
- Cheil UK Taps Wichmann-Bruun To Oversee Client Services
- LP Ad Tags Immigrants Murdoch, Musk, Thiel As 'New Axis Of Evil'
- Can Ad Agencies Successfully Build In-House Design Offerings?
- Free AF Promotes The Drink When 'Not Drinking'
- General Idea Names Graham CEO, Poekert CMO
- Advertisers Losing Consumers To Ad Fatigue
- Antifraud Steps Saved Digital Advertisers $10.8B In 2023
- Musk Dismisses Suit Against Unilever Over Alleged 'Massive Boycott'
- MediaPost Agency Daily - Friday, Oct. 11, 2024
- Havas Lynx Launches Healthcare Influencer Offering
- Kraft Heinz's Mio Gives Gen Z New Side Hustle: Bottle Boards
- Top-Testing Halloween Ads: Reese's, Instacart, Hershey's
- Kluin Takes Reins As Iris' Global Chief Creative Officer
- WPP, One Club Expand Black Creatives Program
- AKQA Ups Baffa To Managing Partner
- Stellantis Launches Social Effort Comparing Fiat To Tesla
- ANA Criticizes FTC's 'Commercial Surveillance' Report
- Many Consumers Change Spending Because Of Election Anxiety
- Toyota Targets Hispanic Consumers With Truck Effort
- The Anti-Democratization Of Media
- MediaPost Agency Daily - Thursday, Oct. 10, 2024
- Shoutout To Roku, Selling Streaming Via Screaming
- Informa Completes $1.5 Billion Acquisition Of Ascential
- Alonzo Tapped As CSO For Le Truc
- Zoom Zoom: Formula 1 Racing's Cultural Moment
- Publicis NY Taps McCann's Maizel For President's Role
- Croud Appoints Stallings First Chief Data Officer
- Diablo IV: Vessel Of Hatred Debuts Global 'Blood' Campaign
- Tom, Dick & Harry Creative Win AOR Duties For Chicago Sports Network
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
- SearchGPT To Integrate Into ChatGPT By End Of Year
- Amplifying The Connection With Sports Fans
- MediaPost Agency Daily - Wednesday, Oct. 9, 2024
- Mediaplus Wins Multinational Bosch Media Assignment
- Tombras Acquires Burns Group To Strengthen CPG Roster
- WPP, Roblox Partner To Hone Platform's Brand Ecosystem
- Luquire Selects Levine As First CMO
- Nespresso Makes Recycling Aluminum Pods An Eco-Priority
- StrawberryFrog Wins Italian Pasta Brand
- Why Brands Need Creators To Stay Relevant
- Inside Home Depot's And Walmart's Retail Media Buying
- Academy Sports + Outdoors Names McGarrah Jessee AOR
- Band Identities And Identity Bands
- MediaPost Agency Daily - Tuesday, Oct. 8, 2024
- Picturing The President
- Horizon, Akkio Team To Streamline Media Campaign Process With Cutting-Edge AI
- Performance Marketing Agency Converge Appoints CEO, Growth Officer
- Comedians Confront 'Chazmo' Over Stolen Totino's Pizza Rolls
- VSiN Names Interstate 15 Strategic Partner, Extends Sports Alliances
- Global CEO Switch At Stagwell's Forsman & Bodenfors
- How PepsiCo Has Tapped Culture To Better Connect With Consumers
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
- Hospital Sets OOH Campaign To Help New Yorkers 'Stay Amazing'
- Frontify Creative Confronts Ad Snafus At Launch
- Potential NCAA Settlement Could Affect Future NIL Deals
- 'Tailor Or Fail': Using Culturally Relevant TV Placement To Reach Hispanic Customers
- MediaPost Agency Daily - Monday, Oct. 7, 2024
- Kate McKinnon Goes Electric For Philips Sonicare
- OAAA: Sharp ROAS Gains Seen With Slight Budget Shifts To OOH
- Tree Hut Selects Bakery As AOR
- Hello's New Spots Make 'Everyday' An Experience
- BLK Dating App Campaign Urges Black Men To Smile More
- 3.know: Beam Me Up, Shelly
- Poll: Gen Z Romance Often Spoiled By Politics
- Watchdog Seeks Probe Of CTV Ad Targeting
- Ingredient Taps Horgen As Senior Director Content Strategy
- Big Brands Boost Disaster Relief Efforts In Wake Of Hurricane Helene
- Erich & Kallman Adds Clients Cupcake Vinyards, Franzia
- MediaPost Agency Daily - Friday, Oct. 4, 2024
- Bimbo Bakeries USA Selects Omnicom, Landor As Its New Agencies
- Schnebel Heads Planning For Crossmedia
- Havas Wins NA Media, Creative AOR For Wyndham Hotels & Resorts
- TMA Creates Horror Film For Six Flags Halloween Campaign
- Turbo Tax Taps Devine To 'Beat' Competitors, Draw Zillennials
- Hart Agency Finds Higher Performance From AI In Bidding Tech
- Wyndham Taps Havas As North American Consumer Marketing AOR
- Heidi Klum Brings 'Modelverse' To Roblox Ahead Of Halloween
- Many Hispanics Say Advertising Accurately Reflects Culture
- Omnicom Taps TP&m's Mouratsing To Lead Annalect UK
- It's Not Your Father's Media-Buying Marketplace
