MediaPost Agency Daily Editions for January 2025
- MediaPost Agency Daily - Friday, Jan. 17, 2025
- 5 Anheuser-Busch Beers Dominate Super Bowl Ads
- GS&F Rebrands, Named Guthrie's AOR
- Waddell Heads Growth For 72AndSunny Europe
- Advertisers To IAB: Ad Growth Decelerating This Year
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
- Immediate, Measurable Ad Results Fuel Performance Advertising
- Smirnoff Promotes Limited-Edition Merch Drops
- FTC Updates Children's Privacy, Further Restricts Behavioral Advertising
- Fake Google Ads Identified In The Wild
- MediaPost Agency Daily - Thursday, Jan. 16, 2025
- Billups Names 4 To Senior Management Team
- Panera Bread Picks 72andSunny NY As Creative AOR
- California Olive Ranch's Tiny Spokesman Has A Big Message
- Doner Taps Emmett, Legato As Executive Creative Directors
- Netflix Projected To Top $3.2B In Ad Revenue This Year
- AI In Marketing 2024: Lessons From The Good, The Bad, The Ugly
- Lava Love: Reese's Second Super Bowl Ad Brings The Heat
- Wolt, AppsFlyer Collaboration Signals Change In Advertising
- Perchance To Advertise: 'Dream Ads' Not Just A Fictional Scenario
- MediaPost Agency Daily - Wednesday, Jan. 15, 2025
- Mack Weldon: Something In The Way He Moves
- The Mannings Go Toe-To-Toe In Super Bowl 'Destiny' Kick
- S4's Monks Taps Meeker For AI Innovation
- Saint James Iced Tea Pours Shadow Into AOR Post
- Decision Counsel Names Felix President
- Criteo Taps Dentsu America's Komasinski As CEO
- Pixly Selects Fortin To Oversee Consumer Brand-Influencer Practice
- Performance Ad Deals Rising: Costs, Targeting Issues Continue
- Manulife/John Hancock's Chris Potts on Building an In-House Agency and Selling it Internally
- Mercedes-Benz Expands Creative Featuring Antonio Banderas To U.S.
- Digital Bounce: Local Media Did Well In 2024, Expect Better In 2025
- MediaPost Agency Daily - Tuesday, Jan. 14, 2025
- Idris Elba Plugs ServiceNow's Value To Business
- Whataburger Orders Empower As Media AOR
- Omnicom Added As Defendant In Flywheel 'Trade Secrets' Suit
- SCOTUS Turns Away Meta In Battle Over Inflated Ad Metrics
- Amplify Adds 2 Creative Executives
- X To Add Multiple New Defendants In Ad Boycott Suit
- Crunch Fitness Clowns Around In New 'Feel Good, Not Bad' Ads
- Using AI To Generate Content Can Lead To Legal Risks
- MediaPost Agency Daily - Monday, Jan. 13, 2025
- Publicis Groupe Taps McNally As Global CEO of Publicis Health
- IPG Mediabrands Named Media Agency, Omnicom Holding Company Of The Year
- Prudential Gives Generation Beta A Head Start On Retirement
- Monogram Caps First Year With VAI Resort Win
- Consumer Brands, Retailers See AI As Key Marketing Tool
- AI Driving Growth In Invalid Online Traffic, Email Spam
- Tide, Marvel Team For Campaign, Messy Movie Screening
- AC&M Opens Outpost In Monterrey, Mexico
- MediaPost Agency Daily - Friday, Jan. 10, 2025
- MSC Cruises Sails Into Super Bowl
- Emerging Cyber Threat to Your Ad Spend: AI Media Deception
- Game On: Tylenol Supports Sports Mascots
- Harbour Group Selects 2 Ad Execs For New Roles
- Haagen-Dazs Drives First Super Bowl Ad
- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad Tools
- Total TV Station Revenue To Sink 7% In 2025: S&P Global
- Intent Matters, Especially For Healthcare Marketers
- MediaPost Agency Daily - Thursday, Jan. 9, 2025
- New Year, New Zuck?
- Havas Revises 2024 Results Upward, Says It Is Well Positioned
- Experian Tackles Finance With NFL Players
- Food Brand This Touts The Taste Of Meatless Sausages
- Meta Granted Exempt Content-Moderation Status To Top Advertisers
- Amazon Tool Lets Advertisers Verbally Create Targeted Audiences In Minutes
- Sandeman Named Publicis Health, Chief Growth Officer UK
- Media Agency Vet Seiler Announces New Venture
- Tool Offers CPG Brands Expanded YouTube Ad Measurement
- Yahoo DSP Partners With Roku To Improve Programmatic TV Buying
- MediaPost Agency Daily - Wednesday, Jan. 8, 2025
- WPP To Implement 4 Day In-The-Office Workweek
- Zocdoc Gives Patient 'Options' To Secure Doctors, Appointments
- Publicis Taps OMG's Calabrese As Chief Commercial Officer
- Dove Positioned As The Beauty Companion Before Sleep
- Stagwell's Sport Beach Returns To Cannes, Expands To Other Venues
- Horizon's Night Market Unveils 'Predictive Planning,' Optimization Method
- Meyocks Appoints 3 To Leadership Roles
- Advertisers Offered Interactive Video Capabilities In Premium Inventory
- Harmelin Promotes Ebbecke To EVP
- Reddit Pitches Brands With New Tools, AMA Ad Format
- Heineken 0.0 Campaign Addresses Stigma Faced By Sober Drinkers
- MediaPost Agency Daily - Tuesday, Jan. 7, 2025
- All Business Is Personal: 'Sopranos' Schirripa Takes Dog Food To Heart
- IPG's FCB New York Repeats As One Club's Global AOY
- Breeze Airways, WeAre8 Team To Spread Kindness
- Klick Health Acquires Peregrine Market Access
- Meta Quietly Deletes AI Profiles After Public Backlash
- Supernatural AI Names Winter Chief Creative Officer
- Coca-Cola Honors Jimmy Carter's Legacy Through Nonprofit Donations
- Heritage Taps Outfront's Cordova As CRO
- Horizon's Night Market Unveils 'Predictive Planning,' Optimization Method
- Remaking Intel With AI Inside Campaign
- MediaPost Agency Daily - Monday, Jan. 6, 2025
- Turbo Tax Promotes Faster Taxes, Less Stress
- Alcohol Retailer (Kind Of) Supports Dry January In New Campaign
- Horizon Taps Agency/Media Vet Lord As First 'Holdings' President
- Outback Steakhouse Presents Girl Interrupted: No Steak!
- Huel Lights Customer 'Fire'
- Audible Takes Listeners On A 'Zen Commute'
- Judge Blocks Provisions, Allows Most Of California 'Media Addiction' Bill To Become Law
- Golden Globe Swag Bag Tops $1M
- Pivoting To Performance KPI Management Draws On Data
