MediaPost Agency Daily Editions for April 2025
- MediaPost Agency Daily - Friday, April 25, 2025
- Marcom M&A Activity Fell Sharply In 2024
- IPG Shares Climb After Q1 Revenue Shortfall
- Elizabeth Arden Promotes Retinol Capsules To Enhance Skincare
- We Are Social Acquires Helo, Strengthens Creative Production
- Leo Chicago Aids Visionwork's 'Mission'
- Is College A Waste Of Money? Most Of Gen Z Thinks So
- Electric Taps Malouin As Executive Strategy Director
- Pinnacle Advertising Launches Cima, Connects Brands To U.S. Hispanics
- ACC Ups Floyd To Chief Community And Performance Officer
- IAB: Ad Forecasts Look Rocky, But Industry Remains Resilient
- Timeless by Design: Building and Measuring a Brand That Endures
- On Principal Media: A Conversation With Acadia's Jared Belsky
- Tariffs And Turbulence: The Upside For Audio
- MediaPost Agency Daily - Thursday, April 24, 2025
- IPG Reports Organic Revenue Shortfall
- Burrell Communications Acquires Atlanta Agency Fitzco
- Salt Lake Is More Than Winter Sports, It's Year-Round 'Sweet'
- CoComelon Launches First Digital Campaign To 'Help' Parents
- Threads Begins Testing Ads With Wendy's, GroupM
- Havas Invests In Healthcare Engagement Platform Ostro
- Lumber Liquidators Uses Founder To Promote Offerings
- Publicis Sapient Puts 'Human Face' On Its Work Via Healthcare Documentary
- Trade School Names Carter Executive Director, Creative & Technology
- Ritz Wants You To Have A Golden Summer
- Search Advertiser Asks SCOTUS To Sidestep Keywords Battle
- On Principal Media: A Conversation With Acadia's Jared Belsky
- MediaPost Agency Daily - Wednesday, April 23, 2025
- Court Reportedly Tells French Regulator To Review Vivendi Split
- Maru-Hi Uses Anime To Brand Cocktail For Younger Demos
- SPCSHP Elevates 11 Staffers To Senior Roles
- M+C Saatchi NA Taps Raj As First Chief Growth Officer
- Havas CEO Bollore's Compensation Soared 2.7 Times In 2024
- Tariffs Soured Ad Market, But Q1 Buys Remained Strong
- Ross-Simons Selects Doner As Media AOR
- Google Makes U-Turn On Third-Party Ad Tracking, Retains Cookies
- Legacy TV-Owned Virtual Pay TV: YouTube TV Too Far Ahead?
- Why Orchestration May Be The New Optimization
- Roblox Hit With Privacy Suit
- MediaPost Agency Daily - Tuesday, April 22, 2025
- Cringe Billionaire Lost In Space: Danger, Jeff Bezos!
- Taking The Hit: Dull Ads Cost Broadway $120M In Yearly Revs
- Ammunition Ups Hayes To Chief Creative Officer
- Starcom Taps Initiative's DuBois As US Chief Client Officer
- Six Flags Unveils 'Serious About Fun' Campaign
- Can Curation Transform The Digital Advertising Value Chain?
- Fiverr Helps Creators Personalize AI
- Arkansas Passes Bill Prohibiting Targeted Ads To Teens Under 17
- 2025 TV 'Headwind': Q1 Ads Down 7%, Streaming Up 26%
- Roblox Plans To Offer Creators Price Adjustments Based On Local Economies
- Will Ferrell Sings A New (Familiar) Tune In His Return For PayPal
- MediaPost Agency Daily - Monday, April 21, 2025
- Kyu Forms New Agency Group, Taps Kepler's Greenberg To Run It
- Canvas Hires Performance Vet Potemkin To Lead 'New Discipline'
- Omnicom Media Group Consolidates Influencer Marketing Services Under Creo
- MRM UK Taps Handel As CEO
- More Change At TRG As Reynolds Is Upped To Chief Creative Officer
- Corona's Centenary Gets Moment In The 'Sun'
- Ad Growth Decelerates Through May, Pacing Worst Quarter Since Recession
- Odele Names Haberman New Agency Partner
- Nissan CMO Drops Global Duties, Comments on Tariffs
- How This VSA Partners' CEO Is Embracing Uncertainty
- MediaPost Agency Daily - Friday, April 18, 2025
- Cannes Festival Unveils Media Lions' Roster, Other Category Judges
- Momentum Worldwide Names Snyder Global Chief AI Officer
- When The Whole Is Lesser Than The Sum Of The Parts
- Popsycle Rebrands As Tara Media, Underscores Tech-Enabled Marketing
- Wanderlust: Luggage Brand Away Highlights The Journey
- With Her Back To The Wind Olympic Champion Jefferson Breaks Her Own Record
- Poll: More Americans Oppose Trump's Tariffs Than Support Them
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad Spend
- Google Ruled A Monopoly, How It Could Affect Ad Tech
- MediaPost Agency Daily - Thursday, April 17, 2025
- Who Are The Most Marketable Stars Headed To The NFL?
- IDMG Combines InnoVision, Digital Marketing Group Expertise
- Madison And Wall Adds McLelland To Leadership Team
- Gaming, Social-Focused Vertiqal Studios Joins Dawn Network
- Rumble Presses To Proceed With 'Boycott' Suit Against WFA, GroupM, Diageo
- Halfday Promotes PTO In New Ad
- Advertising's Next New -- And Improved -- Title: The CAIO
- Bob's Your Uncle Wins Sandbagger Strategic Account
- Brand-Aware AI Assistant Capitalizes On Personalization, Predictive, Performance
- MediaPost Agency Daily - Wednesday, April 16, 2025
- Omnicom Grows In Q1, Alters Full-Year Outlook
- Cats Go Wild For Dreamies Treats
- McGarrah Jessee Taps Urciuoli As First CTO
- AXA Recognizes Domestic Violence In New Policy Campaign
- Vivo Launches Campaign Addressing Smart Phone Addiction
- The Biggest Mistake in Marketing? Treating Symptoms Instead of Causes
- OpenAP Unveils Standardized 'Converged' Streaming Identity Solution
- Pharma's Still Exempt, But J&J Forecasts $400M In 2025 Tariff Costs
- Mini Gets Cheeky For New York Auto Show
- Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession
- MediaPost Agency Daily - Tuesday, April 15, 2025
- Publicis Starts Year With Strong Q1
- Radford Joins JKR As Executive Creative Director
- Winn-Dixie Parent Taps Net Conversion As Media AOR
- Supernova Wins Ramona's Social-Media Account
- Masterlock Rebrands, Unveils First National Campaign In Decades
- Ford's 'From America' Effort Drives Business
- Advertising Starts Linking AI Agents With Platforms, Models
- In Masters Win, Nike Honors McIlroy With Pitch-Perfect Spot
- Jersey Mike's Subs' 'Day of Giving' Raises $30M For Charity
- MediaPost Agency Daily - Monday, April 14, 2025
- Horizon's Night Market Taps Publicis' Colon As Commerce Media Chief
- Brainlabs Taps GroupM Veteran Impey As Global Chief Commercial Officer
- Olaplex Style: 'Defy' Expectations
- Paramount+ Highlights Content Via Movie-TV Mashups
- Marketing Agency BMF Sets Up Shop In Hong Kong, Plans APAC Expansion
- mFuse Bolsters Creative With Higgs As ECD
- Eat Up: 72andSunny Launches 'Meals Good' For Panera
- Big W Names 72andSunny Creative Partner
- Ford's 'From America' Effort Drives Business
- Reddit Fosters Campaign Collaboration Between Brands, Agencies
