Magnum pulled out all the stops for the brand’s U.S. launch, turning to famed fashion designer Karl Lagerfeld and style icon Rachel Bilson to give the super-premium ice cream a red-carpet rollout. The campaign was structured around three short films directed by Lagerfeld and starring Bilson that premiered at the Tribeca Film Festival and were subsequently distributed across desktop and mobile sites, rich media banners, iAds, and Twitter and Facebook, among other platforms. The result? Americans are eating it up. Find the complete list of 2012 OMMA Awards Finalists here.Winners …

Tailored to the NCAA basketball tournament, the Dove+Men Care campaign offered portraits of Magic Johnson and other basketball heroes as fathers, husbands and friends. The effort, spanning traditional media, home-page takeovers and mobile Web sites, also featured the first iAd on the iPad device, as well as the first full-screen iAd.  Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012

  Business Without Borders curated content from The Wall Street Journal, The Economist and Bloomberg Businessweek, and along with HSBC’s propriety content and research, Mindshare broke the typical conventions of media by connecting these direct competitors and financial-services providers in a single location. Custom articles, video content and a comprehensive Global Opportunity Tool provided unique gated content and identified promising foreign markets.  Highly qualified business-minded targets soon registered for membership. The campaign outperformed historical benchmarks on every metric captured: membership, targeted visits, page views and time on site.Find the complete list of …

When Men In Black 2 came out a decade ago, smartphones and related apps were futuristic technology. To bring things up-to-date for the third installment, Universal McCann utilized the Shazam app to allow viewers to procure tickets through TV commercials promoting the movie — the first time a theatrical had connected a TV campaign to a mobile transaction. It also used the platform to let people view the MIB 3 trailer. Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception …

Kargo, a mobile publisher network, and McDonald’s partnered to promote McDonald’s Blueberry Banana Nut Oatmeal across Kargo health & lifestyle sites, targeting New York-based users throughout May and June 2012. In addition to ensuring optimal reach with traditional banners and branded headers on all Kargo’s lifestyle properties, custom 100% SOV site skins on Shape, Radar Online and Life & Style sites allowed users to click through to the brand’s GPS-enabled mobile site. Once re-directed, users could find a McDonald’s store nearest them with step-by-step navigation based on their location, driving in-store …

In 2011, mobile messaging became the centerpiece of a campaign designed to drive tune-in and build audience loyalty for the series, Pretty Little Liars (PLL), a show based on series of novels about four teenage girls and their “missing” friend, Alison, who seems to be mysteriously sending the girls ominous text messages “from the grave.”   To engage viewers, ABC Family developed a text campaign prompting fans to opt-in to receive exclusive text messages from “A” along with weekly video sneak-peeks of upcoming episodes. These “A” texts not only promoted upcoming episodes, …

  Intel partnered with Apple to create an exciting, high-speed iAd that demonstrated the Processor’s attributes. “The Escape” iAd educated and entertained via a game where users control a femme fatale through four missions to defeat enemies. Intel’s processors play a vital role in empowering users to conquer each mission.  At the end of each challenge, explanations were infused on how each attribute operates to meet the users’ PC needs, balancing education and entertaining content.  “The Escape” blurred the lines between content, gaming and advertising for an inescapably engaging experience, resulting in …

Facebook may have half a billion mobile users, but brands are still trying to figure out how to engage them on devices. For Dunkin’ Donuts, Hill Holliday came up with the Coffee Customizer for people using the Facebook app and mobile site. Through a rich-media ad promoted to loyal DD fans, users could build their java drink of choice by selecting different animated options for beverages, creamers and sweeteners. That’s 300 combinations of coffee fun. Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the …

Ralph Lauren’s full-month takeover of The New York Times iPad app to unveil its 2012 spring line certainly made a fashion statement. Working with mobile ad platform Medialets and Razorfish, the brand created a first-of-its-kind campaign featuring rich-media banners throughout the app providing a full-screen, in-depth catalog of Polo products. In all, people could swipe through 50 pages of interactive content and videos. Topping it off, a shopping bag was built into the HTML5 ad units. Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at …

The iAd promoting the Range Rover Evoque capitalized on features like the gyroscope, accelerometer and compass built into iPhones and iPads to give users a close-up experience of the luxe truck inside and out and all around. The average time spent with the ad was 77 seconds, with a tap-through rate of .59 percent, topping the iAd average of .50 percent. It also drew eight views per visit versus the average of three. Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA …