OMMA Today Editions for March 2016
- OMMA Today - Thursday, March 31, 2016
- Facebook Adds Video Ads To Articles
- AOL Expands Kanvas Live To Android
- 4 ConAgra Brands Among New Amazon Dash Button Launches
- ComScore Finds Xaxis Outperforms Its Benchmark
- NFC Market To Reach $21.84 Billion By 2020
- Horizon: Millennials, Gen Xers Use Newer Media To Glean Political Info
- Microsoft Building Chat Bot Network Powered By Cortana, Bing
- FCC Proposes Broadband Privacy Rules
- 500px Launches Verified Accounts For Brands
- IBM Acquires Bluewolf To Strengthen Cloud Consulting
- OMMA Today - Wednesday, March 30, 2016
- AOL Launches 2 New Video Ad Units For Publishers
- Integral Ad Science Bows Mobile In-App, Pre-bid Targeting Segment For Brand Safety
- Dentsu Aegis To Acquire Darwin, One Of China's First Digital Agencies
- Instagram Expands Stream Limits To 1 Minute
- 'People,' Investigation Discovery Partner For Crime Stories
- Snapchat Unveils Chat 2.0
- Google Brings Auto Showroom To Mobile With New Search Ad Format
- Influencer Marketing + Native Is A Powerful Combo
- Lululemon Opens Ultra-Local Lab, Promises Digital Domination
- OMMA Today - Tuesday, March 29, 2016
- Pinterest Rolls Out How-To Pins
- Hopper Raises $16M To Expand Company
- Outside, PRX Launch 'Science Of Survival' Podcast
- For Periscope, It's The Best Of Times And The Worst Of Times
- PopSugar Names Schiller CRO, Company Pushes Video Expansion
- FCC Commissioner Wants Netflix Investigated For 'Misrepresentations'
- Broadway's 'School Of Rock' Uses YouTube To Promote Musical
- Shutterfly Settles Privacy Battle Over 'Faceprints'
- Unlocking the Mobile Advertising Opportunity: Getting Attribution Right
- OMMA Today - Monday, March 28, 2016
- Adaptive Medias To Merge With AdSupply
- Rubicon Project Bows Its First Header-Bidding Solution Compliant With Google AMP
- Why Everyone In Ad Tech Hates Their CRO
- Niche Ad Networks Offer Differentiated, Curated Audiences
- Transparency An 'Opt-In' Choice, Say The Agencies
- SMBs Still Favor Facebook
- Emoji Marketing On The Rise
- Games Still Dominate Mobile User App Spend
- Cyberpost Raises $1.5 Million To Grow Virtual Mail, Video Marketing
- OMMA Today - Friday, March 25, 2016
- France Fines Google For Failing To Censor Search Results Worldwide
- Facebook OKs Third-Party Platforms Vetted For Audience Network
- MobileFuse Updates Core Product, Offers New Creative Units
- Netflix Launches Mobile Data Saver, Reveals How It Has Been Capping Data All Along
- The Trade Desk Will Use $60M In Equity On Share Buyback, Growth
- Social Media's Power To Heal
- Tay It Ain't So: Microsoft's AI Debacle
- Should Advertising Be Punishable As Aggravated Assault?
- Apple Says Apps Ripe For Rich Storytelling
- OMMA Today - Thursday, March 24, 2016
- Conde Nast Unveils New Programmatic Options
- 17% Of Users Drive 85% Of App Revenue
- ClicksMob Merges With AppGrade For Mobile Video Marketing
- Mobile Marketing Budgets To Grow Across Online And Offline Channels
- The IAB Wants To Help You Calculate Your Programmatic Costs
- Facebook OKs Third-Party Platforms Vetted For Audience Network
- Why Readers Should Pay For All Content
- People Change Offline Behaviors To Avoid Social Media Disapproval
- OMMA Today - Wednesday, March 23, 2016
- Pinterest Ad Biz Soars
- Yahoo Search Revenue Forecast Declines, Overall Mobile To Rise, Analyst Says
- ClicksMob Merges With AppGrade For Mobile Video Marketing
- Discovery Communications Rolls Out One Discovery, New Marketing Unit
- OTT Emerges As Fastest-Growing Source Of Ad Views, Accelerates Redefinition Of 'TV'
- Publishers That Leveraged User Data Saw eCPMs Triple In Q4
- Advocacy Group Urges FCC To Curb Cross-Device Tracking
- Bloomberg Launches 'Hello World' Digital Series
- Content Discovery Platforms Rewrite Our Idea Of Media
- OMMA Today - Tuesday, March 22, 2016
- Xpressdocs Partners With Chalk Digital To Target Mobile Users
- AppNexus Expands Video Buying, Adds New Video Demand Partners
- comScore Partners With Adobe For Cross-Device Measurement
- Dark Social: Ways You May Be Missing Out On
- Will Moat's New Digital Ad Metric Rival The Measurement Giants?
- 3 Keys To Prevent Programmatic Ad Fraud
- AdSemble Launches Digital OOH Marketplace, Expands to New York, LA
- Bing Ads Testing Programmatic Ad Copy Creation
- Smartphone Streaming On The Rise
- OMMA Today - Monday, March 21, 2016
- NBCU Starts Content Studio For Branded Advertisers' Content
- Why Mobile Programmatic Will Become An Advertising Necessity
- Conductor, Adobe Give Advertisers Metrics To Prove Content Drives ROI
- IDG Embarks On Debut Brand Campaign
- What Outbrain's Revee Acquisition Means To Publishers
- Jury Throws Book At 'Gawker,' Awards Hulk Hogan $115M
- Medium Spins Off 'Matter,' Creates Storytelling Company
- March Madness Sports Mobile Opportunities
- OMMA Today - Friday, March 18, 2016
- Digital Video Advertising For Traditional TV Tops $2 Billion
- Apple CEO Tim Cook: 'No One Should Have A Key That Turns A Billion Locks'
- The Vilification Of Ad Networks: Fair or Not?
- Twitter Makes App, Site Traffic Easier To Navigate
- Microsoft Gives Marketers Video Rating Data On Par With Traditional TV
- Viacom Inks Big Cross-Platform Deal With comScore
- If I Tell You To Buy This Car -- Or That One -- Would You?
- Videology Launches Education, Client Feedback Portal
- Comcast Defends 'Stream TV' To FCC
- Twitter Engagement During TV Shows Leads To Higher Rate Of Ad Recall
- ProtonMail Launches Encrypted Email Service For All
