OMMA Today Editions for March 2016
- OMMA Today - Thursday, March 17, 2016
- AT&T Hosts Nationwide 'Addressable Upfronts'
- Apple Begins Relying On Google Cloud, Analyst Confirms Relationship
- Sizmek's StrikeAd Opens Up Private Marketplaces For Mobile Marketers
- eMarketer Reduces Twitter Ad Outlook, Cites Flat User Expansion
- How The FTC (And Advertisers) Can Avoid Stifling Native Ad Innovation
- Almighty Spins Off Media Experience Practice, Focuses On Brand-Owned Ad Tech Solutions
- IAB Talks About Consumers, But Doesn't Listen To Them
- Now You Can Measure Your Ads On Facebook (Again)
- FTC Warns Mobile Developers About SilverPush Eavesdropping Software
- Google's Smart Reply Arrives On The Web
- U.S. Ad Spend Up 10% In February, TV And Digital Climb
- OMMA Today - Wednesday, March 16, 2016
- Nielsen Finds Little Demand For Ads In Video-On-Demand, Apathy Growing
- B2B Programmatic Media Must Become As Targeted As B2C
- Turn 'Supercookie' Battle Sent To Arbitration
- Why Instagram Is Right To Shove Its Algorithm Down Users' Throats
- Privately Held Merkle Reports $435M In Net Revenue
- Smaller Candy Companies Join Pledge To Stop Directing Advertising To Kids
- GSTV Partners With SITO Mobile For Cross-Screen Retargeting
- Ad Blocking And Viewability In Mobile Advertising: Help Or Hindrance?
- FCC Seeks To Protect Online Video In Charter-TWC Merger Conditions
- OMMA Today - Tuesday, March 15, 2016
- Apple To Launch New Ad Formats In News App
- Why Biz Stone Believes The Future Of Search Is, Well, You
- Time Inc., Nielsen Catalina Put Print In Cross-Platform Measurement Mix
- Meredith, Unconventional Studios To Produce Video Content For Millennials
- Snapchat Discover Adds NowThis As Pub Partner
- Supersonic By ironSource Platform Supports Interstitial Ads
- Google Creates Analytics 360, Introduces DMP For A Multiscreen World
- Perion Reports $219M in Non-GAAP Revenue For 2015
- OMMA Today - Monday, March 14, 2016
- Wikipedia's Wales: We're Becoming A News Publisher
- Publishers Turn To Email To Engage With Readers
- BlockBust Aims To Help Publishers Thwart Blockers
- BuzzFeed Launches Swarm, SXSW Pitch Seems Smarmy
- The MultiChannel Balancing Act For Publishers
- Comic-Con, Lionsgate To Debut VOD Channel
- App Annie Buys AppScotch To Enhance Data, App Biz
- U.S. Marketers Think Location Data Is Important, But Don't Trust It
- OMMA Today - Friday, March 11, 2016
- Adblock Plus Hints At A New Plus For Publishers, Stops Short Of Revealing It
- Facebook's Abandonment Of Multichannel DSP Raises More Questions
- AAM New Products Aim To Help Publishers Get Verified Metrics
- Traditional Media Spend Slows, Digital Maintains Strong Growth
- Music Streaming Proving Popular For Phone Users
- Email Powers Pinterest's New Ad-Targeting Service
- Wearable Data Gives Marketers That Real-Time Connection With Consumers
- Agencies, Brands Debate Ad-Blocking Options At SXSW
- Yahoo Teams With NHL To Stream Free 'Game A Day'
- 'Most Marketed Olympic Games Ever': Kill Me Now
- OMMA Today - Thursday, March 10, 2016
- Immersv Launches First Mobile VR Ad Platform
- Fyber Launches New Self-Service Ad Server
- Turner Sports, Snapchat Team To Let Fans Use Brand Logos
- Dentsu Aegis Network Acquires Analytics Firm Cardinal Path And Agency Group Adexpres
- Cisco Acquires A Search Engine
- Broadband Providers Push Back Against Tough Privacy Proposal
- Penske Debuts March Madness Digital Effort
- Google's Fourth-Position Ad Conversions Highest Since Redesign
- Cola Debuts iPhone App
- OMMA Today - Wednesday, March 9, 2016
- Facebook Adds Video To Lead-Generation Mobile Ads
- Placed Signs Up 40 New Business Partners, Adds Programmatic
- Digital Streaming: Chromecast Gains; Apple TV Leads Overall
- Cadreon And Rubicon Project Partner On Direct Buying
- ownerIQ Grew 50% YOY In 2015
- Lightspeed eCom Simplifies Online Integration For Smaller Retailers
- Are Affluent Millennials Worth The Marketing Dollars Right Now?
- AerServ Teams Up With Pixalate To Identify Fraudulent Inventory
- OMMA Today - Tuesday, March 8, 2016
- FCC Fines Verizon $1.35 Million For Broadband Privacy Violations
- Pinterest Ads Manager Focuses On Monetizing Small Businesses
- Amplitude Releases Compass For Better Retention
- Flashtalking Sees Improved Mobile Tracking After Device[9] Acquisition
- Pandora Launches AMPcast To Connect Artists To Fans
- Havas Group Appoints Its First Chief Integration Officer
- Mode Media Survey Reveals How Branded Content Impacts Consumer Purchase Intent
- Zinio Announces Partnership With German Magazine Distribution Provider DPV
- CNET Launches 'Technically Literate' Short Fiction Series
- OMMA Today - Monday, March 7, 2016
- Google Opens Project Fi Mobile Network
- FCC Fines Verizon $1.35 Million For Broadband Privacy Violations
- Sharethrough And The Trade Desk Team Up On Native Programmatic
- Facebook Nixes Demand-Side Platform For Atlas
- Conde Nast To Open Digital Center In Austin
- A Cross-Device Convo With GroupM Connect And Univision Communications
- Google Takedown Requests Skyrocketing
- Header Bidding: It's Just Putting The Auction First, Not Last
- OMMA Today - Friday, March 4, 2016
- Beachfront Media Makes Programmatic Buying Easier
- Email Marketers Shouldn't Ignore Mobile Any Longer
- Tinder Tests Share Button
- Twelvefold Media Launches 100% In-View Guarantee
- Wireless Satisfaction Improving, Even As Expectations Rise
- Mobile Game Aims To Boost National Park Volunteerism
- 'Omnicommerce' About To Collapse Digital Conversion Funnel
- NBCU's Move Into Programmatic Positive Sign -- But More Work Still Necessary
- If This Sells Products, God Help Us All
