Music and its lyrics can tell us so much. Ironically, just before Yahoo's Investors Day got started Wednesday morning the song "Why can't we be friends" played across the speakers as people took their seats, which sent CEO Carol Bartz into her own rendition as she took the stage.

While the good folks at BP are considering whether or not to do a "top kill" today to try and plug the oil volcano they've created off the coast of Louisiana, the Natural Resources Defense Council is launching an ad campaign in New York, Florida, Illinois, Massachusetts, New Hampshire, New Jersey, Vermont and Wisconsin urging Congress to support of clean energy and climate legislation. The ads says "Change shouldn't be this hard. Twenty-nine lost in a West Virginia coal mine. An economy in peril along our Gulf Coast. Mad men using oil profits to threaten the world. Deadly symptoms …

Bridgestone has signed a five-year deal extending its relationship with the National Hockey League putting its name for several years on the Leagues New Year's Day winter event, the NHL Winter Classic. The deal, also with the National Hockey League Players' Association (NHLPA) and the Hockey Hall of Fame (HHOF) includes both Bridgestone Americas Tire Operations) and Bridgestone Canada Inc. (BCA) and makes the brand the "Official Tire of the NHL, NHLPA and the Hockey Hall of Fame for the five-year period. Bridgestone gets its logo into the official game and event mark, on-air title broadcast rights from …

After being announced in March, Wired magazine's digital edition for the iPad has finally launched. The $4.99 app built buy Adobe (but not using Flash) enhances Wired's graphics-laden pages with interactive elements and multimedia including video and animation. A piece on the history of Mars landings let readers virtually explore the red planet and touching the June issue cover story on "Toy Story 3" starts a video clip from the movie. In a post about the new iPad edition, Wired Editor-in-Chief Chris Anderson said the app will integrate social media and offer a variety of versions and ways to …

CBS walked lightly into the new upfront programming season with an unusual marketing problem -- the dilemma of figuring out how identify a new sitcom starring William Shatner without having the hair stand up on the backs of anyone from the Federal Communications Commission. Shatner's new show, from the highly popular Twitter page, "Shit My Dad Says" will now just look like "$#*! My Dad Says" in print with a key sounding "bleep" word when CBS' TV promo announcer work comes into play. If that wasn't enough, the very careful CBS network also nixed the possible subliminal "$#!+" …

Wal-Mart is reportedly testing a cosmetics system called the Wal-Mart virtual mirror, which uses a barcode reader and a digital camera for the virtual application of makeup, reports Evan Schuman's StorefrontBacktalk, a retail technology blog. The test is happening in 10 different stores, with four mirrors per store. If successful, it may have benefits "beyond mere increased sales, such as reduced shrink (no need to throw out lipstick after a test), better availability of product and some natural social-shopping benefits via email," he writes. --Sarah Mahoney

While price is a key motivator in the insurance shopping process and final purchase decision, its impact on new-buyer satisfaction has declined compared with one year ago, according to the J.D. Power and Associates 2010 U.S. Insurance Shopping Study. Erie Insurance ranks highest in new-buyer satisfaction for a third consecutive year. Price is the leading reason -- cited by 41% of shoppers -- that insurance shoppers consider an insurer but do not obtain a quote from that insurer. In addition, 76% of shoppers who obtained a quote from an insurer but did not purchase a policy from that insurer …

Coke is set to air a :30 spot during tonight's "American Idol" finale based on a two-minute-long video, "Coke Happiness Machine," that has gotten nearly 2.3 million views on YouTube since being posted in January. Definition 6 worked with Coca-Cola to create the viral video to spread happiness across a college campus -- complementing Coke's global "Open Happiness" advertising campaign. During the video shoot, unsuspecting college students were surprised by small "doses" of happiness - ranging from fresh flowers and piping-hot pizza, to balloon animals and a 6-foot sub -- that were dispensed from our modified Coke machine. Happy …

Robbie Bach, president of Microsoft's entertainment and devices division, will step down from the company this fall, according to Microsoft. The executive launched and drove innovation for products such as Xbox and Windows Phone. Don Mattrick, senior vice president for Microsoft's interactive entertainment business, and Andy Lees, senior vice president for the company's mobile communications business, will report to Microsoft chief executive officer Steve Ballmer, beginning July 1, the company said

First quarter sales of fashion accessories rose 17% in the first quarter, reports NPD, with sales of women's accessories gaining 20%. Handbag sales were especially strong, with dollar volume up 31% compared to the first quarter of the prior year. And sales of handbags with an average price of $100 were up 46%, evidence that women are tiptoeing back toward higher-end products. The entire accessories category fell 10% in 2009, and the Port Washington, N.Y.-based market research company says the strong first quarter indicates "that consumers are selectively reaching back into the fashion accessories business to begin their return …