• NPD: Consumers Still Economizing On Food
    Nine out of 10 say they'll be watching their food/beverage expendiures in the months ahead, and nearly one in five specifically say they believe they'll be decreasing their grocery spending over the next six months, new NPD research finds. One-quarter to one-third say they expect that, six months from now, they'll be using more coupons, looking harder for low priced food items, and buying less expensive brands.
  • Microsoft Unveils Next Features For Bing
    Microsoft unveiled the next version of Bing on Tuesday night at the SoHo house in West Hollywood. The Redmond, Wash., tech company added a search feature to find information on entertainment, movies, television and music. The idea is to make it simple with click, listen, watch and play. The music service allows you to search and find an artist, events, Twitter feed and lyrics.
  • Consumer Advocates Condemn FCC's Secret Neutrality Meetings
    Federal Communications Commission Chief of Staff Edward Lazarus took to the agency's blog today to defend holding private meetings about potential net neutrality legislation with Internet service providers and Web companies. After acknowledging that staff has sat down with companies that would be affected by neutrality rules, Lazarus makes the puzzling assertion that these companies aren't required to file formal notices about the get-togethers. Lazarus argues that the FCC's so-called "ex parte" disclosure requirements don't apply when "stakeholders discuss proposals with Commission staff regarding other approaches outside of the open proceedings.' Consumer advocacy groups disagree. …
  • Six Flags Names Discover 'Official Credit Card'
    Discover has been named the official credit card of all of Six Flags Entertainment Corp.'s U.S. theme, water and animal parks. The multi-million dollar agreement spans 11 markets and includes multi-platform branding through in-park and online media. Discover card members will receive money-saving benefits and exclusive experiences. The core of the program is a 5% instant discount incentive for Six Flags park guests and their families when they use a Discover card, in-park or online, to make purchases of admission tickets and season passes, as well as food, retail, games and attractions. To promote this partnership, Six Flags …
  • Golfsmith, Nike Partner for "Guess Your Drive" Contest
    Golfsmith is partnering with Nike Golf for a special Nike National Golf Day event, completely powered by social media. "We've really ramped up our social marketing efforts, and like all retailers, we're trying to figure it out," Matt Corey, SVP/ marketing and business development for the Austin, Tex.-based specialty retailer, tells Marketing Daily. "This effort with Nike was one where we wanted to do something really unique, and we really hadn't leveraged our Facebook fans, to do something specific just for them."
  • CSPI May Sue McDonald's Over Toy Tie-Ins
    The Center for Science in the Public Interest (CSPI) has filed notice of its intent to sue McDonald's through state courts if the chain continues to use toys in marketing Happy Meals.
  • Volvo Launches "Lost in Forks" for XC60
    Volvo Cars of North America activating product placement of its XC60 crossover in the latest "Twilight" movie with an online game and ads starring the film's stars. The effort, via Boston-based Arnold Worldwide, includes print and TV ads staring Robert Pattison and Kristen Stewart who play the lead roles of Edward Cullen and Bella Swan in the Summit Entertainment films, the latest of which is "Eclipse." The ads promote an online contest tied to the latest movie in the franchise, "Eclipse." The "Lost in Forks" creative, showing the Volvo XC60 and scenes from the movie, directs viewers to test …
  • Ogilvy Taps Goodby's Simpson As North American Creative Director
    Steve Simpson is joining Ogilvy & Mather North America in the role of Chief Creative Officer, North America from Goodby, Silverstein & Partners where he was a partner and creative leader.
  • WPP's Kantar Brings Behavioral Targeting To Television
    WPP's Kantar Media unit is introducing what it calls the "next generation of TV audience analytics" in the U.S. marketplace, a service that will enable advertisers, agencies and media to segment TV audiences based on their viewing behavior patterns. The service, dubbed InfoSysRPD, initially will be available for subscribers of Kantar's DirectView system, which derives digital set-top data from a panel of 100,000 DirecTV satellite TV subscribers. Kantar said it plans to roll out other Kantar Media RPD services later this year. The service is yet another move giving television advertisers the ability to behaviorally target consumers the way they …
  • Forget TV; Chevrolet and Microsoft To Launch Web 6.0 Push for Volt
    Wrap your mind around this: Chevrolet and Microsoft Advertising is using The 2010 Cannes Lions International Advertising Festival to show off a new multi-screen game platform, the new Volt electric car, and a multi-screen ad campaign for the latter that uses the former. Central to the Volt ad campaign, which launches this summer, is the new Kinect for Xbox 360. The Kinect for Xbox platform, which also launches this fall, allows for controller-free games and entertainment. The game's launch will include game module featuring a virtual Volt, "Kinect Joy Ride," the first controller-free racing game from Microsoft Game Studios. …
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