New TV spots from BooneOakley convey the lengths that people will go to to satisfy their unstoppable craving for Bojangles' chicken and biscuits. For year's, the chain's campaigns were centred on "gotta wanna needa getta hava" jingle/tagline.

John Miller, chief marketing officer of the NBC Universal Television Group and president of The NBC Agency, will be slowing fading out from its long-time position. He will remain the chief marketing officer for the media company for some years to come. But now he'll be working full-time on the NBC Universal-Comcast integration. "After 25 years of running marketing for NBC, and with good teams in place at NBC News, Sports and Entertainment, it seemed like a good time to finally hand things off. However, I will not remove the peacock tattoo obtained some time during the 'Must-See …

Mazda North American Operations has confirmed that it is in “contract negotiations” with a major agency holding company – WPP Group – to handle its account. The move follows an extensive review, and incumbent Doner’s announcement earlier today that it was parting with the auto marketer. WPP has handled Mazda Motor Europe for more than 12 years, and will now be responsible for the U.S., Canada and Mexico, as well.

Southwest Airlines is launching a Vacation Destination Giveaway through the airline's frequent flyer program, Rapid Rewards. The eight-week promotion begins June 21 and runs through Aug. 15. Southwest loyalty club members will have a daily opportunity to answer Rapid Rewards trivia questions and play an instant win game with prizes including Rapid Rewards credits and free roundtrip tickets. Right or wrong, players get an entry at the daily instant-win game. Those that answer the trivia question correctly get an additional entry for the daily instant-win game. Consumers can register for the contest by visiting the microsite:

Former Omnicom media honcho Steve Grubbs has announced his second consulting gig in as many weeks. Grubbs, who was former North American CEO of Omnicom's PHD unit, has become a senior strategic advisor to interactive TV developer BrightLine iTV. Last week, Grubbs announced he had joined the advisory board of out-of-home media operator Automated Media Services.

The mobile devices are poised to overtake computers as the most common devices for accessing the Internet, according to new research from Interpublic's Initiative unit. Using its online consumer panel, Initiative contacted 8,000 active smartphone users across Italy, Sweden, UK, USA, Australia, China, India and South Korea, and found that, given the choice between only having mobile Internet and only having computer-based Internet, one-third of consumers currently opt for mobile Internet, rising to nearly half among "Innovators," the most technically advanced users, the agency said. "This is an astonishingly high number of people opting for mobile internet, considering this …

The estimated value of BP's brand has fallen by nearly $1 billion since the April 21st explosion on the Deepwater Horizon, according to a new report by technology firm General Sentiment. The Media Value Report, which measures the oil giant's reputation, shows nearly unprecedented levels of negative sentiment online. Since June 1st, BP has lost more than $32 million a day in brand value. "Our industry-leading online Media Value analysis shows a devastating amount of brand value being lost by BP since the start of this disaster," stated General Sentiment CEO Greg Artzt.  "While news reports are focusing on …

Mazda North America has dropped Doner, the Southfield, MI agency that came up with the "Zoom-zoom" campaign. Mazda, reportedly, was expected to announce a decision to go with an "agency holding company" structure.

Russian President Dmitry Medvedev will meet with Google Chief Executive Officer Eric Schmidt during his trip to the U.S. this week, MarketWatch reports. The Russian President will spend a day in Silicon Valley before heading to Washington Thursday to meet with U.S. President Barack Obama. Marketwatch reports the Russian President has made weaning the country off its dependence on oil profits a focus of his presidency. Another meeting is planned with an exec at Cisco.

Will Google support a pay wall platform for publishers with the technology behind Google Checkout? The Mountain View, Calif., company will soon launch a payment system allowing people to buy content with one click, as well as publishers to charge for that content on PC, mobile or tablet devices, according to the Italian online publication La Repubblica.it. Dubbed Newspass, the platform would give publishers a pay wall. La Repubblica.it reports Google has contacted publishers to test the platform. It's an effort for Google to become partners with publishers, especially in Italy where action by antitrust authorities has flared. …