Yahoo has struck a new ad partnership with Gannett under which each of Gannett's 81 newspaper sites and seven of their broadcast sites will sell Yahoo inventory as part of their local ad offerings. The deal will allow Gannett to use Yahoo's APT display ad platform for ad ordering and targeting and help the chain's local newspapers reach as much as 80% of the total digital audience in each market. Through the agreement, Gannett can also provide local content for programming across Yahoo properties in the U.S., including the home page. The initiative will begin rolling out this …

While more consumers are opting to consume alcoholic beverages at home rather than in restaurants and bars, at-home/off-premise sales saw just a slight uptick in 2009, even as on-premise sales dipped by nearly 5%, according to a new at-home consumption report from Mintel.

Those amiable zanies at shopping comparison site Retrevo have put together a handy guide to how you'll respond to the solution Apple is expected to announce to the iPhone 4's much-publicized reception problems at its press conference tomorrow. Click here to find out how you'll react to this momentous occasion.

Google reported Thursday that revenue for the second quarter 2010 rose to $6.82 billion, up 24% from the year-ago quarter, but missed analyst targets. Based on the GAAP accounting standards, net income for Q2 rose to $1.84 billion, or $5.71 a share, from $1.48 billion, or $4.66 a share, in Q2 2009. Thomson Reuters polled analysts expected Google to post earnings excluding items of $6.52 per share, and $4.99 billion in net revenue. Google's high search market share sets the barometer for the search industry. Google-owned sites contributed 66%, or $4.50 billion, to total revenue in the second …

Senior executives in the food and beverage industry recently surveyed on behalf of KPMG expect to see revenue and profitability improve this year and next, and also expect their industry to recover ahead of the overall U.S. economy. However, they are also now projecting that economic recovery is further off than previously hoped – sometime in 2012. The executives cited discounting, identifying/meeting customers' needs and growth of private labels as their current most pressing concerns, and unemployment, decreased consumer confidence, increased government regulation and overcapacity of store space as the factors most likely to hinder the industry's recovery.  …

With much of the country past hoping that BP's latest plan will stop the massive oil spill in the Gulf of Mexico, market researchers are struggling to get a handle on how "gulf despair" may change they way we shop. New data from Kantar Retail show that a majority of Americans—56%--feel they have been affected by the spill, many of them in multiple ways. The survey, part of its ongoing ShopperScape research, finds that sadness—even grief—and helplessness are among the most common feelings. So is anger, aimed not just at BP, but also Democrats, Republicans, and President Obama. …

The Internet Advertising Bureau (IAB) has uploaded a 4:15 minute video on YouTube that explains the basics of how behavioral targeting works. Stuart Colman, managing director at AudienceScience, a targeting firm, provides the lowdown, digs into the mechanics of the technology, privacy concerns and data collection, and leads viewers to additional resources to help them understand the media and best practices being put in place.

Seventeen advocacy groups on Wednesday asked the Federal Trade Commission to propose a sweeping new privacy law aimed at giving consumers "meaningful safeguards and control of their personal information." "Privacy law in the United States is in disarray," state the groups in a letter to FTC Chairman Jon Leibowitz. "Existing laws don't adequately address new business practices. Entire industries that traffic in the personal information of Americans have sprung up with little or no regulation." The groups to sign include the ACLU, Center for Digital Democracy, Electronic Frontier Foundation and US PIRG. Among other items, the groups …

While Starbucks pulled the most votes when consumers were asked to name their favorite coffee house or snack chain, Krispy Creme won by a wide margin when the results were indexed to factor in chains' comparative number of locations, according to a restaurant outlook study from Market Force Information.

Walt Disney Pictures became Twitter's first @earlybird advertiser Wednesday. Twitter announced the advertising strategy last week. @earlybird gives people Twitter-exclusive deals in entertainment, fashion, technology, beauty, travel and more. Today marks the first time we have made an @earlybird Exclusive Offer to consumers. For a limited time, @earlybird and Disney Pictures will offer Twitter users a special buy one, get one free deal on tickets to "The Sorcerer's Apprentice," a feature film from Walt Disney Pictures and Jerry Bruckheimer Films that opens in theaters today. This is the second time Twitter has worked with Disney to …