Display advertising solutions provider AdReady this morning announced the launch of a new version of its AdReady for Agencies platform and also announced that former aQuantive chiefs and co-foudner Brian McAndrews has joined its board. Mike Galgon, another aQuantive co-founder of aQuantive, previously joined AdReady's Advisory Board.

Tiremaker BFGoodrich is launching a national advertising campaign that starts off with creative that uses tree frogs as a metaphor for how well its tires grip the bitumen. Then the theme continues with other animals – a jaguar for instance – that tout grip, acceleration and toughness of BFGoodrich tires. Among the BFGoodrich Tires' records and accolades touted in the advertising are that it's the first street tire to stick to the road on a one G turn; the first to do a sub-eight second quarter mile; and the tires have been the shoes for 20 straight Baja 1000 …

Google launched a Google Fiber for Communities Web site to outline the next steps in the development of its experimental ultra-high speed broadband network plan. The Mountain View, Calif., search engine announced plans in February to build the networks, asking citizens to nominate communities to participate in the project. About 1,100 responses were submitted by March, according to Google. A map on the new Web site shows the communities where responses were submitted. Although Google has yet to announce the winning cities, it launched a "Thank You" video on YouTube in response to the love.

The good news from Deloitte's "New American Pantry" is that the vast majority of consumers don't feel bad about the recession—they actually love it: 81% of those surveyed say they find saving money, using such techniques as coupons or loyalty programs, fun. The bad news is for brands everywhere: The more adept consumers get at saving, the less they care about buying a certain brand, and are more willing to trade down or in favor of a sale than most marketers imagine. Think they've got a favorite brand in many categories? Ha: 51% percent they are no loyal to …

What do senior management executives at CPG companies and retailers think about corporate social media strategies? Their comments/insights in the 2010 financial performance report from GMA and PwC reveal awareness of how critical these are to brand and overall success, as well as practical insights about keys to keys to effective approaches and investment levels/ROI measurement. They also recognize that sitting on the sidelines is riskier than occasional messaging fumbles, and staying in this fast-changing game is critical. "It's going to be radically different five years from now than it is today, which is radically different from what it was five years …

Former Mindshare executive Kevin Lilly has joined Starcom as mobile director, leading the agency's activities and investment in the emerging ad sector. Lilly, who was previously a managing director at Mindshare, handling accounts for clients including BP and Motorola, will report to Kelly Twohig, executive vice president/managing director of Starcom's digital practice. "At a time when marketers are looking to understand the behaviors and motivations behind the growing mobile consumer population, we're excited to have Kevin at the helm of mobile for Starcom," said Starcom CEO Lisa Donohue, in a statement. Lilly replaces Brandon Starkoff as mobile director …

Looks like the New York Post has followed the New York Times in turning a strip at the bottom of the front cover (Post) or page (Times) as advertising real estate. USA network has a banner for new series "Covert Affairs" on the Post front today and a related full-page ad on page 11. The Times offers the A1 option, but does not run an ad every day.

While ESPN is often tongue-in-cheek when it runs archived spots from its "This is SportsCenter" campaign -- which feature athletes melding into life at the network -- Cleveland fans may not have been chuckling about one spot running on ESPN.com over the weekend. Even as LeBron James' jersey was burned in Cleveland and a massive billboard of him in downtown was removed, ESPN played off the news of his heading for Miami and ran an old promo with "The King." James, in his Cavs uniform, sardonically serves as a low-level ESPN employee struggling with the copy machine. …

Chevrolet is launching its first TV ad for Corvette in five years. John Fitzpatrick, Chevrolet performance-cars marketing manager says the new spot, which features the ZR1 supercar focuses on ingenuity and craftsmanship, and the fact that all Corvettes are unique and specially built. Fitzpatrick says the spot will debut Monday night on ESPN Home Run Derby, various MLB All Star events, then in GM's media rotation. He says the ad starts off talking about how in the 1960's scientists build the first Gemini and Mercury rockets, "And then takes that thought and translates it to today's performance car," he …

Chevrolet on Monday night will air its first TV ad for the Corvette in five years. More on the new spot later. Meanwhile, the General Motors division is also expanding a slate of owner-experience programs. Chevrolet, for years has offered people who buy a Corvette a kind of an automotive obstetrical experience: they can travel to Bowling Green, Kentucky, where the vehicle is made, and take delivery of their baby right off the assembly line. Now the automaker is adding a new angle. Rather than just taking delivery of their vehicle, the division is letting people actually help build the …