Southwest Airlines will start serving Corona Extra with a lime on its flights this week for $5 per can. The airline also serves Bud Light, Miller Lite, Michelob Ultra, and Heineken. Southwest will be testing Corona Extra onboard through September and at that time, based on Customer demand, the airline will determine whether to keep the offering onboard. The airline will host a "My Corona Moment" photo contest at its @SouthwestAir Twitter account. The contest will encourage Customers to submit a photo, using the hashtag #mycorona, of their own Corona moment. The best photo submission will win two …

Chevrolet is extending its involvement in baseball as a marketing platform for cars and crossovers with a 3D simulation game designed for iPhone, iPod touch and iPad. The marketing for the game, "Chevy Baseball," which was designed by Brooklyn, NY-based Small Planet Digital, includes a chance to win a trip to attend the 2010 All Star Game. The game, which uses Apple's built-in accelerometer technology, offers a Wii-like virtual playing experience. Players can compete in in three or nine inning games, mini games, and various tutorials. Wrapped inside the gaming platform is something called Chevy Dugout, which showcases …

Facebook has confirmed its highly-anticipated location-based "check-in" feature, which, according to TechCrunch, "is apparently due to launch shortly if the code found on their touch.facebook.com site is any indication." Yet, according to a statement from Facebook: "There are currently no plans to add marketing partners to this product ... We may consider working with marketers to enhance the experience in the future, but have no plans to do so at launch." This statement is actually in line with reports last week in AdAge that Facebook would eventually team up with some big brands to support the new feature. "Marketers, …

Faces investigation by the FTC on privacy grounds, Facebook has hired what The Register is calling "a big legal gun" to fight back against regulators' increasing interest in its business. Who is Facebook's ace in the hole? None other than Tim Muris, the ex-boss of the Federal Trade Commission. Just last week, Muris was awarded a lifetime achievement award by the FTC. Now, The Register is presuming he will "help see off complaints from the likes of the Electronic Privacy Information Center. According to The Register, "antitrust and privacy investigations [are] already underway" against Facebook. Canadian regulators are also …

As if Google wasn't having a hard enough time getting government approval for its AdMob acquisition, WPP head Martin Sorrell is calling for even more scrutiny of the proposed deal. "It (regulatory investigation) should be rigorous," Sorrell told Reuters "on the sidelines" of the World Economic Forum on Europe. "I don't think in the case of DoubleClick it was deep enough and strong enough," Sorrell said of the U.S. Government's supervision of Google's acquisition of the display ad giant for $3.1 billion in 2008. Last November, Google announced plans to buy AdMob -- which controls about one third of …

McDonald global chief marketing officer Mary N. Dillon will join U.S. Cellular as president and CEO, effective June 1, the telecommuncations company announced. Dillon, 48, replaces U.S. Cellular president John E. Rooney, who is retiring. She will also be a member of the company's board. In her role at McDonald's, Dillon led the company's worldwide marketing and global brand strategy. Prior to joining the company she was president of the Quaker Foods division of PepsiCo.--Aaron Baar

Thanks to devices like the Motorola Droid, smartphones powered by Google's Android operating system outsold iPhone models in the first quarter, according to new research from NPD Group. Android phones claimed 28% of the smartphone market compared to 21% for Apple, and were second only to BlackBerry-maker Research In Motion, with a 36% share. Keep in mind, Android spans many multiple handset makers and carriers.

Subway Restaurants and Anheuser-Busch’s Bud Light are sponsoring the first-ever USA 7’s Rugby Collegiate Championship Invitational, which will be broadcast live on NBC from Columbus Crew Stadium on Saturday and Sunday, June 5 and 6. Universal Sports also will carry the broadcast on Saturday and Sunday. The USA 7’s Rugby Collegiate Championship Invitational is a Rugby Sevens tournament featuring 16 historically significant collegiate rugby teams and will serve as a preview of the talent pool for the 2016 U.S. Olympic team. As sponsors of the rugby invitational, Subway and Bud Light will have exclusive category rights, signage throughout …

Looking to time-shift 20th Century Fox’s “Avatar” in the coming months from your cable system’s service? Not so fast. A new rule from the Federal Communications Commission is allowing movie studios to electronically stop consumers from taping certain video-on-demand movies, according to a ruling approved on Friday. The studios are trying to stop “re-use” of their movies which could hurt other film windows. The commission restricted its use to either a 90-day period from the first activation of the blocking technology for any film, or until the movie’s release in a pre-recorded format like DVD or Blu-Ray, …

Women's Wear Daily reports that Procter & Gamble Co. has created a 28-minute infomercial for Olay Professional Pro-X, quoting company execs who say the brand has been slow to drive trials. The high-end Olay line, which retails for between $42 and $62, rivals department-store brand in prices, but is distributed through drug, discount and supermarket channels. WWD reports that sales of Olay Pro-X reached almost $80 million for the 52 weeks ended March 31, according to ACNielsen, and that the infomercial -- said to have cost between $750,000 and $1 million to make -- will boost sales. …