Just saw an ad on a bus for Popular Science for its iPad presence. Wondering how soon publications, networks, etc. are going to start telling the world they're on the Pad en masse. Once again new media helping out old media. Another question: Is Apple intentionally allowing the Pads to sell out in order to create a perception demand is through the roof? Apple knew for months when it would release the things, probably has crazy algorithms to project demand after focus groups and all a …

Or so says, Brian Wieser, the director of global forecasting at Interpublic's Magna unit, in an updated ad outlook released moments ago. "In total, we expect media suppliers to generate $164.5 billion dollars of advertising revenues during 2010," Wieser writes.

A mural painted on the side of a building in New York City's East Village advertising NBA2K10 has been painted over after local residents complained vociferously, the local blog EV Grieve reports (and documents with new photos). According to a story in MEDIA magazine in November, a community group had a ten year lease with the landlord for the mural to carry an animal care PSA that had become iconic. The Greenwich Village Society for Historic Preservation claims that the billboard was removed after the city inspected the site and issued …