P&G's pro hair-care brand Wella Professionals is promoting both the brand and salon hair coloring with a national tour that includes an association with "Dancing With the Stars" host Brooke Burke. The Wella Professionals Color Discovery Tour will start in New York's South Street Seaport on June 21 before traveling to eight US cities this summer including Philadelphia, Washington DC, Miami, Chicago, Dallas, San Francisco and Los Angeles. The tour comprises colorists who explain the process and offer consultations for women for free. The company is also offering discounts to participating Wella salons and complimentary products. Procter …

Red Robin Gourmet Burgers, Inc. is expanding its "Answer the Call/Yummm" campaign, first launched in this year's first quarter, to help drive summer sales. The original "Answer the Call" campaign -- featuring humorous scenarios in which unlikely subjects (such as a baby and the mythical Yeti) answer a "Red Robin" call with a "Yummm" mnemonic response -- ran on national cable TV and local TV and radio from late February through mid April.  According to the chain and its agency of record, Minneapolis-based Periscope, the campaign helped boost traffic and same-store sales during Red Robin's spring limited-time offer …

The Boston Red Sox has signed a marketing partnership with Orlando, Fla.-based Solar Blue an energy-conservation tech company. Solar Blue will become the "Official Energy Conservation Partner" of the franchise and of Fenway Park. Financial terms of the deal were not disclosed. Solar Blue logos and signage will be displayed at the 98-year old home of the Boston Red Sox, and will develop energy-conservation programs at Fenway. The deal also expands an advertising partnership between Solar Blue and the Red Sox signed in 2009. Solar Blue has tapped Fenway Sports Group (FSG), to handle sponsorship sales, event marketing …

Never mind Apple's iAd, Internet radio service Pandora has launched its own ad platform for the iPad with Starbucks, Lexus and Budweiser on board as initial sponsors. Similar to the iAd, the new ad offering features rich media, video and audio elements that users can interact with without leaving the Pandora iPad app. It also allows marketers to target ads by gender, age, location, the type of music, and time of day. Highlighting how ads can be customized, Starbucks has created an ad that lets users build a "however-you-want-it" Frappucino and then generates a radio playlist that …

Microsoft allowed people to try its peripheral-free motion sensing add-on to Xbox 360 Sunday night at a closed event in Los Angeles. Kinect, formally known as code name Project Natal, will begin shipping later this year in time for the holidays, along with about 15 video game titles. The demonstration followed the kickoff that opened the Electronic Entertainment Exp (E3) show, where the French Canadian entertainment company Cirque du Soleil shared the stage to provide the entertainment. The games include a variety of sports, fitness and entertainment.

The Atlanta Journal-Constitution is reporting that the fast food chain has stopped distributing an adult version of Donna Summer's "Last Chance." It seems the lyrics in that version include the word "horny" instead of the less risque kid word: "bad."

When you reside in Portland, Ore., a city with 48 craft beer microbreweries, you are definitely living in "Beervana." Making "Beervana" a perfect fit for Portland-based BridgePort Brewing Company, Oregon's oldest craft brewery (founded in 1984). BridgePort's new "Long Live Beervana" campaign, from Portland-based marketing agency R/West and Hidden City film productions, features its first-ever television commercials – one version for Portland and one for the brewery's second-largest market, Seattle. To those in the know, Beervana connotes not just plentiful availability of craft beer, but a "state of true beer enlightenment" and a distinctive regional vibe, and …

The mobile video audience crossed 20 million for the first time in the first quarter of 2010, up 51.2% from a year ago, according to the latest Three Screen Report from Nielsen. That total is also up from the audience of 17.6 million in the fourth quarter of 2009, but still represents less than 10% of all U.S. mobile customers. Time spent watching mobile video was flat over the last year, at an average of three hours, 37 minutes per viewer. Separately, Nielsen found the average time spent simultaneously using TV and Internet in the home grew 9.8%, …

Apple's iPhone and iPod touch still account for more mobile web consumption than all other devices combined, according to May data released Friday by Quantcast. The Apple devices generated 58.8% of mobile Web traffic last month, with BlackBerry handsets being the next closest, at 10.4%, just ahead of Motorola (10%). HTC was fourth, at 9.2%. However, Quantcast points out Apple's dominant share of mobile Web use continues to erode as competitors gain ground, especially Motorola, thanks to the Droid. Android has been making inroads on the iPhone operating system as its spreads across some 60 devices, though …

The amount of time spent watching television is still increasing: viewers watched two more hours of TV per month in Q1 2010 than in Q1 2009, according to the latest release of Nielsen's Three Screen Report: http://blog.nielsen.com/nielsenwire/online_mobile/what-consumers-watch-nielsens-q1-2010-three-screen-report/ Other findings:

• Average time spent simultaneously using TV and Internet in the home grew 9.8%, to 3 hours and 41 minutes per month
• The number of people who are timeshifting has grown 18% since last year to 94 million, with the average user now timeshifting …