urns out that while consumers find lots of advertising annoying, they actually like posters displayed in malls--especially if it is a photo that includes a human face. A new study from EYE, a mall media specialist, found that even the second time a shopper passed a display, 47.8% took a second look. "It takes approximately10 seconds for people to move past a given ad as they are walking around," Michelle Schiano, VP/marketing for EYE, tells Marketing Daily, "and they spend two seconds looking at it. That means advertisers really only get two seconds of exposure, so you want to …

Ad spending on Facebook will reach $4.05 billion worldwide in 2011--more than double last year's figure of $1.86 billion in global ad revenues, according to a new estimate by eMarketer. By 2012, worldwide ad spending on Facebook is expected to reach $5.74 billion, up 42% over 2011. "2010 was the year that Facebook firmly established itself as a major force, not only in social network advertising, but all of online advertising," said eMarketer principal analyst Debra Aho Williamson, in an article released today. "In 2011, its global presence is something multinational advertisers can't ignore." By contrast, eMarketer predicts …

Mobile ad network Verve Wireless has named Tom MacIsaac as its new CEO. He replaces Art Howe, the company's co-founder and former chief executive, who will continue at Verve as chairman of the board. MacIsaac, who will be based in Verve's Washington, D.C. office, was most recently CEO of digital media company ExtendMedia, and was previously chief executive of video ad platform Lightningcast. That company was acquired by AOL in 2006. In his new post, MacIsaac is charged with expanding Verve's local mobile monetization platform and display ad network. More than 1,000 local publishers including newspapers such as the …

Facebook is nipping at the heels of Yahoo for the No. 2 slot behind Google as the Web's top property, according to the latest figures from Web measurment service Compete. Facebook's traffic was down slightly in November from the prior month to $132.6 million. But that total was less than 2 million behind Yahoo's 134.5 million, down 1.5% from October. Google's audience was essentially flat in November at 145.6 million. Among sites that continue to lose ground: Myspace, which just cut half its staff, saw traffic fall 10.6%, Craigslist (5%) and Mapquest.com (13.7%). Not surprisingly, retail sites got a …

In a bid to reach out to older women looking for sexier skin, Procter & Gamble has tapped actress Kim Cattrall to represent Olay Total Effects 7-in-1 Anti-Aging Body Wash & Body Lotion, promising "younger looking skin in just 1 shower." The addition of Cattrall, 54, best known for portraying aging sex machine Samantha Jones on Sex & The City, indicates that P&G intends to work a larger age spectrum: Last fall, it made major headlines when it signed country megastar Carrie Underwood—a spring chicken at 27—as its first-ever North American Celebrity Ambassador for Olay Skin Care. A …

Gwen Stefani, front woman of rock band No Doubt, is this year's face of L'Oreal Paris She joins Jennifer Lopez, Milla Jovovich, Diane Keaton, Beyonce Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Julianna Margulies, Eva Longoria, Freida Pinto and Kerry Washington as models for the brand

Microsoft is using the high profile telecast of the Golden Globes awards to introduce a new corporate tagline and a strategy that more keenly hones the idea that the company's products help people achieve their dreams. The two commercials, which introduce the corporate tagline, "Be What's Next," to a national audience, showcase the company's Windows 7 phone operating platform, and its Bing, search engine.

The U.S. District Court in the Southern District of Florida has dismissed all federal and state antitrust claims brought against the Nielsen Co. by Sunbeam Television Corp., regarding its TV ratings practices in the Miami market, Nielsen announced in a statement released this afternoon. "The Court held that Sunbeam failed to show that any competitor was 'willing and able' to enter the local television ratings market in Miami and was excluded from that market by Nielsen," Nielsen stated, adding, "The Court also determined that Sunbeam could not prove that the current ratings for Sunbeam's local station WSVN are less …

Online analytics firm InsightExpress has partnered with four unnamed panel companies to offer clients access to expanded audience samples to better measure ad effectiveness and enhance cross-media research. Dubbed the Ignite Network, the initiative will encompass more than 10 million respondents and allow advertisers to create survey panels larger than online samples that typically top out at 2 million, according to InsightExpress. "In reality, in order to do sophisticated analysis, you need a very large pool," said Marc Ryan, the company's chief revenue officer. Besides offering the scale to target specific audiences, the service will allow clients to recruit …

Interpublic's Initiative unit has reorganized its digital team, promoting Michael Hayes to president-digital, and recruiting David Goodrich from sister shop Universal McCann as its new executive vice president-digital director. Initiative said the restructuring is intended to accelerate its "interactive and social offerings." Hayes, who will be based in Los Angeles, previously was executive vice president-managing director digital at Initiative, picks up oversight of key global accounts while continuing to run Initiative's U.S. digital operations, and will work closely with Initiative Chief Strategy Officer Eric Bader to whom he will report, as well as to Initiative North American President …