Scott Savitt is leaving his senior-level positions at two Aegis Media digital agencies –Molecular and Isobar US – to join Boston-based independent Connelly Partners as head of its digital practice. Savitt’s new title is digital director of Connelly Digital, whose services include website design, search marketing, social media strategy, and mobile apps/development. The agency’s current clients include the Massachusetts Office of Travel and Tourism, Samsonite, EpiPen, Staples, Tufts Health Plan, ConEdison Solutions and 48HourPrint.com Savitt was previously senior vice president, sales and marketing at Molecular and senior vice president, client partner, at Isobar US. His resume also includes …

Among U.S. consumers who plan to buy a smartphone, Android has edged out the iPhone as the device of choice. According to new Nielsen data, 31% prefer a smartphone running the Google mobile platform compared to 30% who want an iPhone. Another 11% expressed interest in getting a BlackBerry phone and 20% are unsure what to choose next. The finding was based on surveys conducted from January to March. The same surveys from July to September last year showed a third of in-market smartphone buyers wanted an iPhone, 26% and Android phone and 13% a BlackBerry. The shift …

Interpublic's Magna Global unit this morning named Vincent Létang executive vice president-director of global forecasting, succeeding Brian Wieser, who left recently to join Simulmedia as CMO. Létang was a senior analyst and head of advertising research at Screen Digest.

Online marketing services giant ValueClick is acquiring mobile ad network Greystripe for $75 million in cash, according to a TechCrunch report citing an unnamed source. Greystripe, known for serving rich media ads within mobile games and apps, has been rumored as a potential acquisition target following Google's purchase of mobile ad network AdMob for $750 million and Apple's $275 million deal for Quattro Wireless. The move could help ValueClick accelerate its expansion into mobile ad market, expected to become to top $1 billion in the U.S. this year, according to a recent estimate by eMarketer. Greystripe to date …

Macy's is introducing a "Thank-a-Mom Movement," hoping to get its 1.5 million Facebook fans to send free personalized e-card to their mothers, sisters, and other women friends. For every card sent, Macy's will donate $5 (up to $400,000) to the American Heart Association's Go Red For Women movement, Futures Without Violence (formerly Family Violence Prevention Fund), Make-A-Wish Foundation, National Park Foundation and Reading Is Fundamental. The chain says it's the first time it has given consumers the chance to self-direct Macy's charitable giving. The personalized cards let users upload their own photographs, and then send via email or Facebook.

Financial services companies may want to take another look at green marketing initiatives which may have gone to the wayside during the economic crisis, according to new research from Mintel. According to the report "Green Marketing in Finance, 2011," 72% of respondents said they "feel good about working with a financial services firm that invests in companies that are looking at eco-solutions." However, the data also shows a certain measure of cynicism, as almost half of respondents state that they believe that a company that claims to be green is just trying to promote a better image for itself. …

With publishers extending their presence across a growing array of devices, comScore Thursday rolled out a new audience measurement service providing total site traffic across mobile phones, apps, tablets and shared computers such as at Internet cafes. The comScore Media Metrix Total Universe report will be available to clients with the release of April data in the U.S. and U.K., with other markets to follow. Publishers are required to add Unified Digital Measurement (UDM) tag to participate in the report which will feature standard metrics such as unique visitors, reach, and page views, unduplicated, across multiple media platforms. A …

MLB.com is touting big traffic and usage gains online and on its mobile properties. The official site of Major League Baseball said today it drew the most page views in its history on April 20 as fans visited 142.3 million pages. The site has averaged 11.5 million visitors per day since during first 20 days of the 2011 season, up 17% from a year ago. On mobile devices, MLB.com sites have drawn 992 million page views, nearly tripling from a year ago. The latest version of its At Bat application, meanwhile, has been accessed 35 million times since Opening …

Facebook has teamed with American Express OPEN to launch a national contest aimed at helping small businesses use the social network to connect with customers. Through the "Facebook Big Break for Small Business" promotion, five small business owners will win an all-expense paid trip to Facebook headquarters for a two-day, social marketing "boot camp" and $20,000 cash prize. Companies can enter by visiting www.facebook.com/OPEN and submitting responses to a brief questionnaire describing how they would utilize the competition’s winnings to improve their business. Submissions will be judged by a panel of experts including startup …

Chobani Greek yogurt is now leading all other yogurt brands in sales, according to SymphonyIRI InfoScan Review data for the 12 weeks ending March 20, 2011 (food, drug and mass channels excluding Wal-Mart). SymphonyIRI also recently named Chobani as one of the most successful food/beverage CPG brands of 2010.  Sue Viamari, editor of the research firm's Times & Trends, noted that the brand "addresses a range of today's most pressing food-related desires," offering high protein/low-fat/all-natural ingredients, as well as live yogurt cultures, calcium and convenience.