A new survey from RISI, a trade organization representing the forest products industry, predicts that total demand for paper for magazines and newspapers will drop 12-21% by 2015, because of the rise of tablet-style computers and e-readers, and 40%-50% by 2030.  While this is obviously bad news for print advertising, it also contains a ray of hope for publishers who have moved swiftly over the last couple years to get digital versions of their products on to tablets.

Luke DArcy has been promoted to Chief Growth Officer of McCann Worldgroup's Momentum Worldwide unit. DArcy rejoined Momentum in April as director of business development for EMEA, reporting to CMO Kevin McNulty. Prior to rejoining Momentum, he was partnership director for the Virgin Racing F1 Team.

American Express Open, the small business division of American Express, just announced a new loyalty marketing program that allows small businesses and entrepreneurs to earn double points for all their spending on online marketing. The program, dubbed the Business Gold Rewards Card, includes membership rewards for using the card to purchase ads on Facebook and online reputation management platform YouBuzz, among others. American Express Open said those rewards can be used for a variety of business services, including advertising, at the following conversions: • Three-times points on airfare • Two-times points on advertising, gas and shipping • One-times …

The Remy Cointreau USA has named New York-based The Vidal Partnership as its agency-of-record for the Remy Martin Cognac portfolio, including strategy, brand advertising and digital media.

It's not an easy time to be Walmart. First, economic worries are hanging heaviest on lower-income shoppers, its core audience. Next, there's a growing sense among those shoppers that Walmart's "Everyday Low Price" positioning is eroding, and that there are better deals in dollar stores, supermarkets, and even at Target. For now, shopping at Walmart is cheaper than Target, one of its primary rivals. A just-released pricing study from Kantar Retail shows the Bentonville, Ark.-based chain has regained its edge, with a basket price 1.2% below Target's. But for shoppers using Target's REDcard to purchase items in the basket, …

In a deal reached Thursday night, independent digital agency Rockfish has decided to join WPP. "The decision to join WPP's family of agencies came after a very thorough and thoughtful evaluation of many options, including remaining independent," Kenny Tomlin, Rockfish founder and CEO, explained in a blog post on Friday. "What I thought would be a difficult decision was actually very easy as I learned more about WPP, their enthusiasm for Rockfish and most importantly their commitment to our future," Tomlin added. As part of the agreement, Tomlin said he will remain as CEO of the shop, …

Online behavioral advertising compliance service Evidon has named Colin O'Malley Chief Strategy Officer. O'Malley, who co-founded Evidon in 2009, has been leading its strategy and policy teams, and spearheaded the Design Partner Program, which included agency holding companies, advertisers, networks and associations.

47% of mobile banner ad clicks are mistakes, according to some data brought up at the OMMA Social Media Insider Summit. With my big stubby fingers, I totally sympathize.

AudienceScience President Jeff Hirsch will step down Sept. 30, to "pursue smaller entrepreneurial interests," meaning helping to grow startups, according to a company spokesperson. CEO Jeff Pullen will continue to handle all daily responsibilities.

While cautious back-to-school shoppers may not be giving retailers much to sing about, this season is providing new insights into how they are using technology, with tablets and smartphones both gaining importance. The National Retail Federation reports that 39.6% of college shoppers and 30.2% of K-12th grade shoppers with tablets say they intend to use tablets for buying back-to-school products. And 16.8% of college shoppers, as well as 18.8% of K-12 grade shoppers with smartphones say they will make purchases via their device. Some 51% of those with tablets say they plan to use it for BTS shopping …