• Verizon Releases Report On Consumer Data
    It's not clear if a detailed report from Verizon Business that finds debit-card transactions less secure will hurt or help Google's strategy to convince consumers about the safety of mobile ecommerce this holiday season. Google recently released Google Wallet. The application relies on near field communication, a short radio wave technology that many have questioned as being safe to conduct mobile transactions. For debit-card transactions, the bad news came from Verizon in a detailed report warning consumers that 79% of banks, retailers, hotels, restaurants and their payment processing centers aren't doing enough to protect consumer data. …
  • Campaign Highlights Breast Cancer Awareness Month
    Gannett launched an integrated, cross-platform marketing campaign for the National Breast Cancer Foundation that will run throughout October, National Breast Cancer Awareness Month. NBCF's campaign aims to raise awareness for the early detection of breast cancer and promote Beyond the Shock, an online guide to understanding breast cancer. The campaign taps into a multi-media network, from local broadcast stations and Web sites to brands, such as USA Today and Nurse.com. USA TODAY's mobile and iPad apps will also promote the campaign. The campaign also includes integration of NBCF message within Gannett's new Cutting Edge television series, airing and re-running …
  • Yahoo Stock Takes Hit
    Trip Chowdry, managing director at Global Equities Research, reduced estimates for Yahoo stock during the next 12 to 18 months from $14 to $12 late Wednesday based on several factors. Yahoo is losing ad spend on both search and display ads, he wrote in a research note, explain that outsourcing search to Microsoft was a major strategic mistake the company will find it "nearly impossible" to recover from. He explains splitting the company is not a solution, and believes it should "out innovate the market" with a strategic mindset.
  • Omnicom Teams With TubeMogul
    Video marketing company TubeMogul has entered into a partnership with Accuen, Omnicom Media Group's year-old digital trading desk based in Chicago. Accuen, which represents three of the top 10 global advertising brands, is using TubeMogul's demand-side platform to buy online video advertising in real-time and at scale. The agreement will initially cover the U.S., Australia and the U.K., with more markets to follow. TubeMogul earlier this relaunched its PlayTime video ad solution as a DSP allowing real-time bidding on over 5 billion auctions per day across various formats, including pre-roll, in-banner, mobile and social media units. Most recently, …
  • Flite Launches Ad Component Platform
    Online ad firm Flite, formerly Widgetbox, has launched a new service called FliteHub, an open platform where developers can register app-like components for marketers to use in ad units. Launch partners providing ad-related tools include ePrize, MovieConnect, Mashery, Aditive, ChatID, and Mass Relevance. MovieConnect, for instance, will offer a plug-in for agencies and rich media vendors to build movie showtime and ticket purchasing features into ads. ePrize will supply software that makes it easier for brands to build promotions into ads. More partners are in the pipeline, according to Flite. Advertisers log into FliteHub to select ad …
  • Flite Launches Marketplace For Ad Components
    Online ad firm Flite, formerly Widgetbox, has launched a new service called FliteHub, an open platform where developers can register app-like components for marketers to use in ad units. Launch partners providing ad-related tools include ePrize, MovieConnect, Mashery, Aditive, ChatID, and Mass Relevance. MovieConnect, for instance, will offer a plug-in for agencies and rich media vendors to build movie showtime and ticket purchasing features into ads. ePrize will supply software that makes it easier for brands to build promotions into ads. More partners are in the pipeline, according to Flite. Advertisers log into FliteHub to select ad …
  • Flite Launches Marketplace For Ad Features
    Online ad firm Flite, formerly Widgetbox, has launched a new service called FliteHub, an open platform where developers can register app-like components for marketers to use in ad units. Launch partners providing ad-related tools include ePrize, MovieConnect, Mashery, Aditive, ChatID, and Mass Relevance. MovieConnect, for instance, will offer a plug-in for agencies and rich media vendors to build movie showtime and ticket purchasing features into ads. ePrize will supply software that makes it easier for brands to build promotions into ads. More partners are in the pipeline, according to Flite. Advertisers log into FliteHub to select ad …
  • The New Consumer: "30% Off Is The New 20%"
    Americans aren't just more adept at using the Internet for holiday shopping every year, they're more nimble at clicking their way through to bigger discounts. Online visits to the Retail 500 are up 17.5% so far this year, reports Experian, and it is predicting that this holiday, that means people will be looking harder (and earlier) for big discounts. "Consumers are definitely on the hunt for the deal," says Bill Tancer, head of global research for Experian Marketing Services, in its 2011 holiday webinar "Three to four years ago, for example, we wouldn't see an increase in Black Friday …
  • Macy's To Accelerate Adoption Of RFID
    Macy's Inc. on Wednesday said its Macy's and Bloomingdale's stores will adopt radio frequency identification (RFID) technology on an accelerated timeline to manage item-level merchandise inventories. The company expects by Q3 2012 to begin using RFID in all stores to count items regularly stocked and automatically resupplied as they get sold to customers. This represents about 30% of the company's sales. It's not clear if the RFID technology will tie into advertising or search engine marketing efforts. RFID, a wireless communications technology related to near field communciation (NFC), is often used to improve manufacturing supply chains. Wal-Mart Stores began …
  • Amazon Unveils Kindle Fire
    Amazon.com officially entered the tablet race Wednesday with the long-awaited launch of its answer to Apple's dominant iPad—the Kindle Fire. At a packed press event in New York, Amazon unveiled a tablet with the features reported in recent days including a 7-inch touchscreen with access to the retail giant's app store, streaming video, music, books and other content. It also packs a new browser optimized for the device called Amazon Silk. The Kindle Fire is priced at $199 and will ship Nov. 15. In addition, Amazon rolled out a trio of new Kindle e-readers, including a pair of new …
« Previous EntriesNext Entries »