by Joe Mandese on Nov 23, 5:15 PM
James Murdoch, the son of News Corp. chief Rupert Murdoch, and a senior executive in the company, has resigned from the boards of two companies that publish News Corp's British newspapers. The resignation follows British government scrutiny over James Murdoch's role in the handling of a phone hacking scandal at the British papers, and the arrest of a former top executive, News International CEO Rebekah Brooks, in July.
by Joe Mandese on Nov 23, 4:58 PM
Indianapolis-based email marketing giant ExactTarget has registered with the Securities and Exchange Commission for an initial public offering. The number of shares being offered and their price range have not been determined.
by Steve McClellan on Nov 23, 4:25 PM
Omnicom's PHD has been awarded media duties for athletic shoe and apparel marketer Foot Locker. The client spends about $13 million annually on measured media, according to Kantar Media. However, sources said the client plans to spend around $50 million on ads in 2012. The award came following a creative and media agency review by the client. Footlocker selected BBDO New York, also an Omnicom shop, to handle the creative assignment. For PHD, it was the second new business win this month. Earlier it scored the global media assignment for the Sony Ericsson mobile phone account. The Sony Ericsson account …
by Joe Mandese on Nov 23, 4:10 PM
A closely watched experiment to revive classic and much beloved TV soap operas "One Life to Live" and All My Children" via an online distribution model has failed.
by Wayne Friedman on Nov 23, 12:33 PM
Talking turkey has always been a consistent theme on TV. The Macy’s Thanksgiving Day Parade -- which has aired both on NBC and CBS for decades -- has remained fairly consistent in terms of TV audiences over the last two decades pulling in around 30 million viewers, this according to Nielsen. The event peaked in 1993 at 31.1 million viewers. But considering that 29.6 million people watched in 2010, this makes it one of the most stable of big annual TV events. Last year's event actually climbed of 3% over 2009 and 12% from 2000. What has …
by Joe Mandese on Nov 23, 10:25 AM
In a bid to get more digital revenue and "promotional media" revenues, The Los Angeles Times just announced an overhaul of its advertising sales organization.
by Joe Mandese on Nov 23, 9:46 AM
U.S. online spending is projected to increase 15% this holiday season, outpacing last year's "torrid growth," according to a Reuters report of comScore estimates.
by Joe Mandese on Nov 22, 5:21 PM
Delicious Japanese beer brand Sapporo has selected KSL Media as its new media shop. Importer Sapporo U.S.A. assigned media planning and buying in North America to KSL, following a review with other unnamed agencies.
by Joe Mandese on Nov 22, 4:51 PM
One bloggy media industry news publisher (The Wrap) is claiming an exclusive that another bloggy media industry news publisher (Media Bistro) is interested in acquiring another bloggy media industry news publisher (PaidContent). However, the Wrap says Media Bistro isn't likely to pay the reported $15 million asking price that Guardian Media is seeking to unload PaidContent, which is believed to be losing money.
by Joe Mandese on Nov 22, 4:25 PM
Invidi Technologies, the addressable TV advertising developer whose backers include WPP's GroupM unit, has been granted a key patent for the underlying functionality of its addressable advertising system by the United Stated Patent and Trademark Office.