Chrysler featured Motor City rapper Eminem in a brand campaign that debuted during the Super Bowl on Sunday night. The new spot features the 2011 Chrysler 200 and reveals the brand's new tagline, "Imported from Detroit." The two-minute spot, a Super Bowl first was shot in Detroit using a local cast and crew members. Eminem doesn't perform in the ad, but the beat from his song "Lose Yourself" sets the riff for the spot. The campaign talks about the whole Chrysler brand lineup, including the 300 and Town & Country minivan. The two-minute anthem spot has shots of …

If you saw the post-Super Bowl episode of the Fox show "Glee" you probably also saw a new TV spot for Chevy Camaro, Cruze and Volt featuring the cast of the hit musical TV show. The ad, which is supposed to be a dream sequence has the cast singing "See the U.S.A. in your Chevrolet," which was originally sung in the 50's by Dinah Shore. "We saw this as an opportunity to cap off an unprecedented day for Chevrolet," said Joel Ewanick, global CMO at GM, in a statement. "Conversations with Starcom began upon the announcement that 'Glee' …

Luxury prison. Yes, it exists and believe me they don't put you in with the skinheads. Audi will be talking up the luxury prison motif today during the Super Bowl, which I have no intention of watching, by the way. (I'm heading to a non-sports bar, if such things still exist). The automaker manages, in this ad ( which I'm assuming will be elaborated upon during the game) to also make fun of smooth jazz, and Kenny G's competitive set within the genre (there's a moment when he says a certain flugelhorn player couldn't cut it, though the name …

Jerry Rocha from Nielsen steps up to close out the conference with a look at mobile trends for 2011. Nielsen is sticking with its forecast of smartphones surpassing 50% penetration by the third or fourth quarter, accelerated by the introduction of the Verizon iPhone this month. 45% of mobile users bought a smartphone in the last quarter. Among mobile activities, Rocha highlighted the growth of video, with 38% and 37% of iPhone and Android users, respectively, watching video now. That's good news for the likes of YouTube and Hulu. Android's explosive growth will be a continuing trend in 2011. …

Everyone knows teens are the trend-setters when it comes to mobile, so why not hear from the horse's mouth? In that vein, Michelle Prieb, project manager, of the Center for Media Design, Ball State University, rounded up a few local Miami teens to serve as an impromptu focus group on how the kids are using mobile devices. What did learn? Not surprisingly, texting and hitting Facebook are the two main activities the panelists turn to first thing in the morning. Two of the four teens, aged 14 to 17, said they check email while the other two didn't. Once …

Mobile isn't always about getting in and getting out quickly. Craig Etheridge, VP Mobile Ad Sales, Gannett Digital/USA Today, says the company looks closely at time spent and engagement with its mobile properties as a measure of success. In particular, it looks at whether people are spending at least 3 to 5 minutes reading USA Today or other publications in mobile. Because Gannett wants users to spend more time with its properties, "we have to make sure we're delivering a good experience," he said. USA Today's iPad edition was created with HTML5. When it comes to advertising, he says …

In a session focusing on all things tablet, Intel's chief mobile strategist Matthew Roth, sounds a defiant note when it comes to the company being spurned by Apple for the iPad. There's no "Intel Inside" the Apple device. He says the chip giant is agnostic when it comes to tablets and will buildchips for Android, BlackBerry and other tablets running proprietary software and keep growing market share in the category despite being banned from the iPad. But he adds that "if we focus too much on mobile, we'll miss the next big thing." That could be "smart TV' and how …

Colin Kinsella, president Digitas North America, keynote speaker for the weekend edition of the Summit, assures the mobile experts gathered that the C-suite cares about they're doing. "In the last four to six months, CMOs and CEOs have stood up and seen the tranformative power mobile can have," he said. But he said the top brass is still not satisfied with the mobile experience. Kinsella highlighted three keys for mobile: People have to be able to find mobile sites; mobile has to be in the conversation consumers have about brands; and it has to be relevant in the purchase funnel. …

Ford's social-media, grass roots, and promotional campaign to promote the newest iteration of the Ford Focus is a road rally that starts in Miami today. The Rally also will also be the subject of Ford's program around the Super Bowl. Ford, which isn't advertising during the game, has grabbed pre-show airspace on Fox to run "Focus Rally: America Pre-Kick" at 6 p.m. "Raising consumer awareness about the new 2012 Focus via Focus Rally: America is our top priority right now," said Matt VanDyke, Ford's director of U.S. Marketing Communications. "That is why we jumped at the opportunity to get the …

Six months after its controversial debut, how is Google Instant fairing? According to Ben Gomes, the lead engineer on Google Instant, about 98% of consumers are using the feature, leaving just 2% who have opted out. "We've seen good results with Instant, even after launch," Gomes tells Fast Company. "We found [we have] have a very low opt-out rate." Not bad, considering that Instant was “one of the most radical makeovers of online search in years,” in the opinion of Fast Company. The results-as-you-type search engine, which flashes answers to predicted queries with each key stroke did draw some …