American Airlines' parent company, AMR Corp., announced Tuesday that it has filed for Chapter 11 bankruptcy, CNN is reporting this morning.

Looking for more viewers in TV dramas in China? Banning TV commercials in the middle of shows is hoped to be the answer. China's State Administration of Radio, Film and Television has imposed this ban in an effort to offer higher quality TV shows -- and to draw in a bigger audience. TV ads now will only appear in dramas at the start and end of an episode, which generally run 45 minutes in length.

AOL isn't planning to buy any of Yahoo's assets, CEO Tim Armstrong said Monday during Reuters Global Media Summit.

Facebook plans to make its much anticipated initial public offering during the first half of 2012, according to a report citing unnamed sources in the online edition of The Wall Street Journal

Holiday marketing opportunity abounds -- especially in targeting those who are shopping, cooking, party planning and generally holiday-task challenged. Samsung Home Appliances and NBCUniversal's iVillage are putting together a free, four-week program -- Get Organized For The Holidays Community Challenge -- looking to guide women on how to juggle everything, from gift buying to the perfect party. Kurt Jovais, director of marketing at Samsung, said in a release: “We …

James Murdoch, the son of News Corp. chief Rupert Murdoch, and a senior executive in the company, has resigned from the boards of two companies that publish News Corp's British newspapers. The resignation follows British government scrutiny over James Murdoch's role in the handling of a phone hacking scandal at the British papers, and the arrest of a former top executive, News International CEO Rebekah Brooks, in July.

Indianapolis-based email marketing giant ExactTarget has registered with the Securities and Exchange Commission for an initial public offering. The number of shares being offered and their price range have not been determined.

Omnicom's PHD has been awarded media duties for athletic shoe and apparel marketer Foot Locker. The client spends about $13 million annually on measured media, according to Kantar Media. However, sources said the client plans to spend around $50 million on ads in 2012. The award came following a creative and media agency review by the client. Footlocker selected BBDO New York, also an Omnicom shop, to handle the creative assignment. For PHD, it was the second new business win this month. Earlier it scored the global media assignment for the Sony Ericsson mobile phone account. The Sony Ericsson account …

A closely watched experiment to revive classic and much beloved TV soap operas "One Life to Live" and All My Children" via an online distribution model has failed.

Talking turkey has always been a consistent theme on TV. The Macy’s Thanksgiving Day Parade -- which has aired both on NBC and CBS for decades -- has remained fairly consistent in terms of TV audiences over the last two decades pulling in around 30 million viewers, this according to Nielsen. The event peaked in 1993 at 31.1 million viewers. But considering that 29.6 million people watched in 2010, this makes it one of the most stable of big annual TV events. Last year's event actually climbed of 3% over 2009 and 12% from 2000. What has …