Zach Borst, Long Island filmmaker kills with his ad featuring the Chevrolet Camaro. Ad wins coveted spot on Super Bowl. Zack gets to go to college at SNL Univ. His spot, which grabbed honors over several thousand submissions (I'm guessing) features an Owen Wilson-esque college graduate who thinks the Transformer-yellow Camaro in front of the house is his graduation gift. As he cavorts about the car, slowly losing his reason to sheer joy, with friends showing up, his parents stand there, chagrined because the gift they'd actually bought for him was a crappy little refrigerator.

Interpublic has acquired German consumer lifestyle agency Nicole Weber Communications and will merge it into its GolinHarris network. Too bad it didn't align it with Interpublic's Weber Shandwick unit, because then they could call its Weber's Weber.

Garden & Gun, the improbably paired magazine that is a surprisingly delightful dip into some of the best parts of contemporary Southern culture, has relaunched its namesake website -- gardenandgun.com -- and a quick glance indicates its just as fresh, quirky and unexpected as its print edition.

USA Today has launched its own app for Facebook’s Timeline that will deliver stories and information to people based on their interests and friends’ recommendations. Sponsoring the “USA Today + Me” app is Chrysler. The app’s "My News Feed" option uses a person's social connections and their Likes on Facebook to surface relevant news and help them find new stories of interest.  Facebook comments will also be synced across the news on USA Today + Me and USAToday.com enabling greater dialog around stories. Facebook on Wednesday released more than 60 new apps built on its Open Graph …

PetSmart, the pet supply retail chain has awarded its media agency assignment to KSL Media after a formal review. The chain spends between $70 million and $80 million on ads annually according to Nielsen. Previously, Publicis Group's Starcom serviced the account after winning the business in 2007. The scope of work is said to include all traditional and digital media planning and buying.

Media agency veteran Sasha Savic, has been named CEO of WPP's MediaCom USA, a new position. Savic will report to MediaCom North America CEO Harvey Goldhersz, who also serves as Vice Chairman, Worldwide Chief Operating Officer of MediaCom Worldwide. Savic joins MediaCom from Havas Media Group where he was chief operating officer. "Ever since I became CEO of MediaCom North America a year ago, I knew I wanted to name a CEO for our U.S. operations," Goldhersz said in making the announcement. Goldhersz stated, " Sasha is a strategic thinker and innovator with exactly the kind of extensive media agency …

Aiming to enhance its standing as Web video hub, Yahoo is hosting its own mini-film fest tied to this year’s Sundance Film Festival. Starting today, the Web portal will exclusively offer access to nine short films showing at Sundance through its Yahoo Screen section, as well as giving fans a chance to vote for their favorite entry. People will also get behind-the-scenes access to film and entertainment news, celebrities in attendance, and other Sundance updates at Yahoo Movies. Read more here.

Mark Cuban finally got a big NBA championship title for his Dallas Mavaricks: Now, he is looking for higher ground in TV. Cuban, Ryan Seacrest, live entertainment impresario AEG and Creative Artists Agency (CAA) will rebrand Cuban's small cable network, HDNet, into a bigger new music-entertainment-lifestyle channel. The new network called AXS TV (pronounced "access") is scheduled to debut this summer, building on the content of AEG’s live events which are run in more than 100 venues worldwide.

Function(x) said Wednesday it plans to launch Viggle, a free loyalty program for TV that gives people rewards, such as gift cards, movie tickets and music, for checking in to the TV shows they watch through an app. It becomes available for iOS devices within the next few weeks, followed by versions for Android, iPad and the Web. A built in microphone in the smartphone captures an audio sample of the show, similar to Shazam and converts it into a digital footprint. Brands can offer viewers opportunities to earn extra Viggle points for checking in to commercials or engaging with …

Mobile ad network Greystripe Wednesday announced an expansion effort that includes the opening of four new sales offices in Atlanta, Seattle, Minneapolis and Phoenix. Acquired last April by ValueClick, for $70 million the firm has brought on nine executives from companies including AOL, Millennial Media and Specific Media in connection with the new sales offices. The new hires are:  ·        Brian Pearlman, senior account executive, from Millennial Media ·      Ryan Bleich, senior account executive, from AOL ·      Chris Backschies, regional sales manager, from WeatherBug ·      Terah Bocchi, senior account executive, from Belo Phoenix …