Sharon Hatch has joined Aegis Media's Posterscope as executive vice president and a group director of its client management teams, as well as a member of its strategic leadership team. Hatch, who was a managing director at WPP's Kinetic Worldwide, will report to Posterscope USA CEO Connie Garrido.

Is TV on golf back? With big TV golf star Tiger Woods winning The Memorial, televised on CBS this past week, viewership more than doubled for the tournament versus a year ago – to a Nielsen preliminary 3.8 household rating/9 share. The Memorial pulled in a 1.6/4 in 2011. Though Woods won a small tournament some months ago, the athlete hasn’t contended in any major tournament for the last several years – and TV golf ratings have suffered. For the last half-hour of Sunday’s final round -- 5:30 to 6 p.m. -- ratings soared to a 5.7 rating/12 share.

Former Ad Age Editor Jonah Bloom has been promoted to chief strategy officer at MDC Partner's agency KBS+P. He replaces Mick McCabe who left the agency to pursue other opportunities. The news was first reported by the ad blog Agency Spy. Bloom joined the agency about a year ago as content strategy lead. With Bloom's promotion, the agency is also reorganizing its strategy offering with digital, content, social and brand strategy all falling under the purview of Bloom, according to Agency Spy.

If NBC Universal is poised to acquire Microsoft's stake in MSNBC.com, as Adweek recently reported, they must've forgotten to tell their sales organization, because the MSNBC Digital Network just announced a reorganization that will split oversight of its sales effrots in New York City and Redmond, Wash.

With a name that big, you might expect Interpublic-owned, Dumbo-based HUGE to acquire, well, King Kong, but instead, it just announced the acquisition of Portland, Ore.-based King/Coyle, which will be combined to form Huge/KingCoyle. Terms were not disclosed, but they must've been big.

Nintendo outlined services for its content network, Miiverse, and Wii U game console supporting a new social strategy for the company. Nintendo President Satoru Iwata described the platform and console in a webcast. The Wii U will have a Web browser. It will connect players through "Social Windows," similar to Microsoft's Xbox Live, within the same room or in scattered physical locations. The new controller has a touch sensitive pad allowing players to draw with a touch-sensitive pen.

Zynga’s Words With Friends was by far the most popular mobile gaming app in the first quarter, attracting almost 14% of adult U.S. smartphone users monthly, according to new data from Arbitron Mobile. Spin-off word game Hanging With Friends was second, with a 5.5% share of the audience, followed by Solitaire (4.5%), Angry Birds (3.7%) and Temple Run (3.4%.) Words With Friends was second when it came to time spent, with an average of more than six hours a month in the first quarter. Tops in that category was Klondike Solitaire, at over 7 hours a month. Other top games …

About.com launched Monday the "About.com. Do more." ad campaign prompting people to take action in their everyday lives through practical advice that offers tips on vacations, recipes, parenting and other life experiences. About.com reached more than 67 million unique users in the United States in March, according to comScore, March 2012. The initials ads appearing in The New York Times and online publications will feature images of people doing everyday things. Future ads will highlight About's focus in a variety of categories. The About.com tagline has also been updated to reflect the campaign theme. Out-of-home placements for the campaign, including …