The common theme among the brand marketers on the opening panel of the DPAA's Digital Media Summit is that "elevators" are the place-based ad industry's killer app.

After years of positioning, promotion, and even Digital Media Summits, the Digital Place-Based Advertising Association hasn't convinced all marketers that it isn't out-of-home media, but it's more like TV.

Yeah, easier said than done, right, but that's exactly how Energizer Personal Care Assistant Brand Manager Ben Pagel said how he got his Playtex Feminine Care (you know sanitary napkins) brand into health and fitness clubs.

I pose that question, because David Verklin asks some tough ones worthy of a good journalist.

Omnicom Group reported a 1% revenue gain in the third quarter to $3.4 billion while net income was flat at nearly $204 million. For the first nine months of the year the agency holding company's revenue was up 2.5% to nearly $10.3 billion with net income of $691.2 million, up 1.5%. Organic revenue growth, a key performance indicator for Adland, which excludes the impact of currency fluctuations, acquisitions and dispositions, for the third quarter was 3.5% and for the first nine months was 4.5%. Omnicom executives said today they expect full year organic growth to be approximately 4%.

Yep, Captain Courageous, Ted Turner himself, was named the DPAA's first ever "Visionary Award" winner, but he didn't show up to accept it at the DPAA's Digital Media Summit in New York, even though he was only a few blocks away.

Rattling off the list of new members of the Digital Place-based Advertising Association, DPAA chief listed one that surprised me a little: McDonald's. Well, not just the Golden Arches, but the fast-food chain's new digital place-based media network, "Channel M."

That's what DPAA chief Sue Danaher implied during her opening remarks at the Digital Media Summit in New York. Recounting the classic dilemma confronting digital out-of-home vendors and media planners, she noted that the big problem is figuring out what silo ad budgets actually exist in, and how to get to them.

Digital Out-of-Home Media grew 11.8% during the first six months of 2012, according to estimates just announced by Digital Place-Based Advertising Association President-CEO Sue Danaher during her openign remarks at 5th annual Digital Media Summit in New York.

In its latest high-level hiring under CEO Marrisa Mayer, Yahoo on Monday named Henrique de Castro as its new chief operating officer. De Castro was most recently VP of Google’s worldwide partner business solutions group, responsible for ad platforms and service for the search giant’s publisher and commerce partners. Prior to joining Google, he spent two years at Dell Corp, managing sales and business development operations across Western Europe. His background also includes work as a consultant for McKinsey & Co. De Castro, won’t start at Yahoo until Jan. 22, 2013, was lured away from Google with a total …