The Domino's thing. Apps, how CP+B turned around the hideous pizza brand. To create a pathway to credibiliity: we have a new pizza but why should anyone believe it. We weren't saying it. Social media was making Domino's look like the crap it was.  

General Motors and Facebook? Keller at CP+B: "We love Facebook." Grey Poupon mustard. Which Barbara Lippert pronounced correctly. There's 20 categories and 500 keywords in each category: do you like the thong song (not good) do you like the English Patient. Bringing Back manners and civility with Poupon Mustard. 

Andrew Keller at CP+B said the issue was the economy as much as anything. "I had to wear a blazer, because people think I'm a kid." You gotta come up with a leaner model. we have seen budgets cut in half. we got into digital a long time ago and that makes up for 40% of dollars for us." He said the agency has also gotten involved in production, producing all digital work in Colorado, with video production in LA. "In Miami it was a very DIY attitude. It was an  in-house mentality that made work better." 

Adnrew Keller on replacing Alex Bogusky at CP+B: the focus was to empower a lot of people. We had to create broad talent. 

USA Today may have just relaunched its digital editions with spiffy new "responsive" designs, but it's not exactly giving up on good, old-fashioned print -- at least where advertising is concerned. The paper this morning unveiled the "2012 USA Today Print Advertising Competition," giving advertisers, agencies and non-profits a chance to win "up to" $1 million in full-page print advertising in, you guessed it, USA Today.

Watch your screens. TV works for younger audience

Aegis Group this morning announced the acquisition of Irokeesi Oy, an experiential marketing agency in Finland. Terms were not disclosed, but Irokeesi's gross assets as at 31 December 2011 were EUR0.9 million.

Facebook on Thursday launched a new service allowing people to send tangible gifts to friends on the social network. The gifts, which include like things like cupcakes, sunglasses and stuffed animals, are delivered to a recipient’s home or workplace after they receive a notification via Facebook. People can send gifts along with birthday greetings, post a it to a friend’s timeline or send it privately. Recipients can also preview the gift and swap it out for a similarly priced item if they want. Gift-givers can pay by credit card up front or after their friend provides shipping information. Facebook …

Mobile rich media provider Celtra on Thursday unveiled its first quarterly report looking at results from 60 mobile campaigns across the automotive, finance, entertainment and retail categories. The company’s AdCreator platform allows clients to build, run and track rich media ads using HTML5 technology. It works with 35 premium publishers as well as scores of ad networks, mobile exchanges and DSPs. Among the highlights of its quarterly report: --Among ad formats, more than 2/3 (67%) were expandable banners, making it the most popular ad format. The remaining 1/3 of the ads were split between interstitials (21%) and banners (12%). …

Brent Poer has been promoted to President SMG LiquidThread North America, the branded content division of Publicis Groupe's Starcom MediaVest Group. Poer will continue to report to SMG's three media agency CEO's in the U.S.--Brian Terkelsen (MediaVest); Lisa Donohue (Starcom), and Chris Boothe (Spark). Previously Poer was executive vice president and executive creative director, SMG LiquidThread North America. His promotion to NA President fills a gap left by the elevation of Terkelsen earlier this year to the MediaVest CEO position. Previously Terkelsen had been global head of the LiquidThread division, overseeing both North America and the expansion of the operation …